The guideline to programmatic marketing continues to be rewritten as an inconsistent vaccine rollout will bring a new era to the crisis along with the demise of the third party cookie and other data privacy challenges.
These factors, and many others, are reshaping many aspects of this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity? Explore these topics with us over three days at the Digiday Programmatic Marketing Summit.
68%Director-level and above
80%Agency & brand leaders