The guideline to programmatic marketing will continue to be rewritten as an inconsistent vaccine rollout — along with the demise of the third-party cookie and rise in opportunistic channels — ushers in a new era for the medium.

These factors, and many others, are reshaping this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity within new channels? What impacts will the Great Resignation have on the industry? As infrastructure shifts to support audience demand, how will the bid process be impacted? Explore these topics with us over three days at the Digiday Programmatic Marketing Summit.

Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination OR a negative PCR Covid test 72 hours prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.

 

Speakers

  • speaker
    Raphael RavillaMARCUS THOMASSVP, MEDIA
  • speaker
    Luke LambertOMD USAHEAD OF ACTIVATION
  • speaker
    Jill KregelSTARCOMVP, PROGRAMMATIC PRECISION
  • speaker
    David BakerGSD&MHEAD OF DIGITAL MEDIA
  • speaker
    Alexander PottsTOMBRASVICE PRESIDENT, PROGRAMMATIC
  • speaker
    Joe KowanSPARK FOUNDRYEVP, PROGRAMMATIC PRECISION
See all Speakers

Agenda

2:00 p.m. EST
Registration Opens
2:30 p.m. EST
Opening Remarks

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

2:45 p.m. EST
A View from the Top

In the rapid evolution of the programmatic business, let’s take a view from the top. We’ll dive into some truths and lies surrounding this industry as well as the general direction it’s all headed.

3:05 p.m. EST
The Latest AI Technology Shaping Programmatic

In this session, we will touch on how AI is generating higher quality audience segmentations while machine learning is utilized for accurate contextual targeting. Listen in to anticipate how the impending data revolution will impact the programmatic landscape.

3:25 p.m. EST
Partner Presentation
3:40 p.m. EST
Predicting the Scale of Auditory Ads

As the consumption of podcasts and auditory streaming increases, brands are spending billions on ads to capitalize on the opportunities within the fruitful channel. Join us for this session as we discuss how brands are navigating the channel as it scales.

4:00 p.m. EST
Partner Presentation
4:10 p.m. EST
Hyper-Personalization vs. Hyper-Relevance

Hyper-Personalized ads have been the industry norm for years targeting audiences based on overall segmented interests. Hyper- Relevant ads offer opportunistic moments to target audiences based on their immediate interests, inspiring individuals to make purchase decisions in the moment instead of a nurtured overtime approach. Join this session for clarity on hyper- relevant ads and what scenarios they are best used in.

4:30 p.m. EST
Coffee & Networking Break
5:00 p.m. EST
Town Hall

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board.

5:30 p.m. EDT— Sandbox

5:45 p.m. EST
VIP Reception

By invitation only.

6:00 p.m. EST
8-Minute Meetings

By invitation only. The 8-minute business meetings connect VIP executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

7:00 p.m. EST
Cocktail Reception

Join us for a cocktail to wrap day one of the summit. Open to all.

8:00 p.m. EST
Dinner with Strangers

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

8:30 a.m. EST
Breakfast & Registration Re- Opens
9:00 a.m. EST
Working Groups

We’ll split into groups and come up with solutions to some of the key challenges discussed during the Town Hall.

9:30 a.m. EST
Coffee Break
9:45 a.m. EST
Welcome Back to Main Stage Content

Join us as we kick off day two of the summit.

9:50 a.m. EST
Corporate In-Housing vs Agency Resourcing

Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate out of this pandemic, brands have had to steer a course that encompasses these challenges on top of digital’s quickly shifting landscape. When brands need to turn back to agency partners, is this the end of in-housing?

10:10 a.m. EST
Partner Presentation: State of The Industry
10:25 a.m. EST
Identity Resolution Post Cookie

As buyers wrestle with competitors on how to win over new business since the elimination of the third- party cookie, business leaders are making predictions on how to capitalize in this changed marketplace. In this session, hear an agency executive’s assessment of the opportunities and challenges among competitors developing ID solutions and what they anticipate will be required to win over new business.

10:45 a.m. EST
Partner Presentation
11:00 a.m. EST
Creative Experimentation at Scale

For decades, marketers struggled to reconcile creative impulse with the rapidly expanding universe of technology toolsets and capabilities. The results have been binary – you either end up with the equivalent of computer generated art…or a creative-led process where data and insights are retrofit to support the outcome. Creating a space where these two mindsets can merge seemed relatively unattainable, until now.  In this session learn how to algorithmically and dynamically optimize creative weighting at scale and understand the importance of testing creative to achieve optimal results for your clients.

11:20 a.m. EST
Partner Presentation
11:30 a.m. EST
Programmatic Leading the Path to Recovery

Hospitality, leisure, entertainment, manufacturing and transportation are among the industries hardest hit by the pandemic. As vaccinations go up across the country, life is slowly bearing some semblance of normal, and consumer spending is projected to be robust through the rest of 2021, and beyond. In this session, we will cover how marketers could leverage programmatic to accelerate their respective recoveries, and the strategies they can employ to stand out amidst heavy competition in the ad marketplace.

11:50 a.m. EST
Coffee & Networking
12:10 p.m. EST
Town Hall

Participants will meet to finalize the solutions to the challenges that were raised earlier in the day. Key takeaways will be presented tomorrow during the stage content.

12:35 p.m. EST
Lunch & 360 Workshop
1:30 p.m. EST
Afternoon Activities

Use this time to get some sun, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

6:00 p.m. EST
8- Minute Meetings

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. EST
Cocktail Reception

Join us for a cocktail to wrap day two of the summit. Open to all.

8:00 p.m. EST
Dinner with Friends

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

8:30 a.m. EST
Breakfast
9:00 a.m. EST
Welcome Back

Join us as we kick off the final day of the summit.

9:05 a.m. EST
Eliminating Bias in Programmatic

While our industry has placed greater emphasis around investing in and supporting minority-owned, operated and targeted media companies, our advertising ecosystem is in need of a sustainable infrastructure chain – one that removes legacy barriers to equitable financial opportunity and fair representation of underserved and ethnically diverse suppliers. Brands who have the right tools, information, partners and technology to understand how best to align marketer values with the audiences they need to serve will win. In this session, hear a leading agency executive explore implicit bias that lives within the programmatic ecosystem and provide some best practices to ensure all stakeholders are accountable to ensuring the right media vendors are considered and not eliminated.

9:25 a.m. EST
Partner Presentation
9:40 a.m. EST
The Key to Contextual Relevancy

In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy. They present advertisers with a conundrum and force a move away from their perfect science. While most are unprepared, this cookieless future presents an opportunity for marketers to be more intentional — and less creepy— with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? And, as the rate of vaccines continues to improve, how are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data?

9:55 a.m. EST
Partner Presentation
10:05 a.m. EST
How’s Digital Out of Home Advertising as We Find A New COVID- Normal?

In 2021, as vaccinations rolled out and COVID restrictions lifted people began to reacclimate to public spaces. Although progress has been made to restore public life to pre- COVID times, people are still spending the majority of their time at home. Join this session to hear us discuss what this means for DOOH.

10:25 a.m. EST
Working Group’s Key Takeaways & Close

Over the last few days, participants have met in groups to face industry challenges head on. In these brief overviews, we’ll not only hear what current hurdles there are in the industry, but also what some possible solutions may be as we head into 2022. Additionally, we’ll close out the fall 2021 Digiday Programmatic Marketing Summit with a look back at the previous days of content to determine what key elements have been the most important to our participants.

See Full Day


Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination OR a negative covid test prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue


Attendees

Who Attends?
  • 68%
    Director-level and above
  • 80%
    Agency & brand leaders
See all Attendees

Sponsors


Venue

Ritz Carlton South Beach

1 Lincoln Road Miami Beach
Florida 33139
Please note our room block at the Ritz Carlton South Beach is now fully booked. We suggest the following 3 hotels within a 7-minute walking distance to the Ritz Carlton South Beach.

Loews Miami Beach Hotel, 3-minute walk to the Ritz Carlton South Beach.

Royal Palms South Beach, 4-minute walk to the Ritz Carlton South Beach.

Crowne Plaza South Beach Z Ocean Hotel, 7-minute walk to the Ritz Carlton South Beach.

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