Digiday Programmatic Marketing Summit

Please pick up your badges at the registration desk. Sponsored by Infolinks.

AI agents aren’t an easy button for programmatic ad buying. As a matter of fact, for the moment, they can make automated advertising pretty hard. In this session, Attention Arc’s Christopher Francia will break down the reasons why AI agents are not ready to be part of the programmatic supply chain, as well as where there are opportunities to enlist AI assistants in advertising workflows.

Programmatic isn’t a media channel; it’s an ad buying method that spans media channels, which can make programmatic teams an odd fit inside agencies. In this session, Horizon Media’s Monica Capelan will detail how this year the agency reorganized its programmatic team, which was previously separated between buyers and planners.

If you know how to bid and effectively leverage DSPs and SSPs, it shouldn’t matter if you’re an independent agency or a holding company. Exverus by Brainlabs’ programmatic leader, Hillary Kupferberg, explains how her shop can punch above its weight.

Stringent regulation and privacy challenges make healthcare investment an extra challenge in the programmatic space. But there’s also an opportunity to contain costs and target effectively. Hear one healthcare programmatic expert explain how she makes it work.

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Cocktails provided by NBCUniversal

Join us for a cocktail to wrap up Day 1. Open to All.

Grab your breakfast and head into the Grand Ballroom for a special one-hour working group session; WTF is IAB Tech Lab’s Agentic RTB Framework?

As programmatic advertising enters the agentic era, the infrastructure underpinning the supply chain will need to be updated to accommodate the new technology. One example of this infrastructure update is IAB Tech Lab’s Agentic RTB Framework, which aims to provide a standard for how AI agents can be incorporated into real-time bidding processes. But a shift this seismic is no small undertaking and can introduce all kinds of new considerations for brands and agencies.

During this exclusive working group session, Miguel Morales, Director of Addressability and PETs at IAB Tech Lab, and Joshua Prismon, Chief Architect at Index Exchange, will outline the Agentic RTB Framework, followed by an open Q&A session for attendees to ask questions and provide feedback on the framework.

Open to all.

Learn how AI advancements are transforming measurement and attribution, offering advertisers more granular insights and actionable data to improve ROI.

In this session, we’ll dive into automation techniques powered by AI that drive campaign uploads, real-time optimization, and cross-channel consistency for superior outcomes.

CPG multi-brand Georgia-Pacific moved programmatic buying in-house a few years ago and has learned a lot along the way. Not least of which is to simplify vendors while being ruthless in evaluating data. Paras Shah explains it all.

Like taking out the trash or mowing the lawn, supply path optimization has become an established practice of programmatic upkeep. But there are always new areas of the programmatic market that need keeping up with, like connected TV. In this session, Publicis Media’s Meghan O’Keefe will break down how the agency is applying SPO to CTV and what that unlocks for advertisers.

The 10-minute meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Find out how cutting-edge AI tools are used to detect and prevent ad fraud, safeguarding media budgets through adaptive, real-time monitoring.

Join Rise for an insightful look at how they’re harnessing the power of Agentic AI to augment human expertise, fusing AI’s velocity with rigorous testing to drive the future of programmatic media. This session will reveal practical applications, including using AI for real-time performance insights, social sentiment analysis, and adapting optimization strategies as consumers shift from traditional search to tools like ChatGPT.

Whether or not AI agents end up stealing human jobs, they are changing the nature of people’s work, which necessitates employees and organizations evolving how they work. In this session, BarkleyOKRP’s Reshma Karnik will discuss how the agency is keeping humans in the loop by equipping its workforce to be working alongside AI agents.