Digiday Programmatic Marketing Summit

Registration opens and our team will be ready to greet you. Please stop by to check in and grab your badge.

The editorial team will set the stage for the day.

This opening session explores how the Ad Context Protocol (AdCP) and Agentic RTB are fundamentally restructuring the programmatic supply chain. We will discuss why programmatic is once again the “tip of the spear” for a broader industry transformation led by autonomous systems.

Programmatic DOOH (pDOOH) isn’t ‘nice-to-have’ on media plans, it’s crucial. Marketers in the US are waking up to the reality that to run effective multichannel campaigns, pDOOH is unbeatable: from driving awareness through priming, right down the funnel to being an engine for sales and performance. Join VIOOH to explore how US advertisers are harnessing this powerful channel, and why capturing attention in the real world is the edge your campaigns are missing.

NEW A hands-on, team-based workshop where attendees work together to craft the strongest prompts for an agentic AI ad-buying challenge — a fast and fun way to connect.

Take a break, grab a coffee and connect with fellow attendees before the next session begins.

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Cocktails provided by illumin

Join us for a cocktail to wrap up Day 1. Open to All.

Fuel up with breakfast, courtesy of Digiday, as we get the day started.

In this session, we’ll review the software stacks and api integrations required to deploy effective AI agents within your current agency or brand setup.

As agents take over the execution, this session focuses on the evolving role of the human programmatic trader as a “systems architect.”

Reach was the problem programmatic solved brilliantly. Understanding is the problem it hasn’t solved yet. This session makes the case that the next era of media buying belongs to platforms that can decode intent — not just distribute impressions. Affinity Global brings a front-row perspective on how commerce signals across closed, high-intent environments — browsers, OEMs, mobile, desktop, and CTV — are driving guaranteed outcomes today, and how AdCP opens that signal layer to third-party buyers at scale.

In this session, we’ll have a candid discussion about data silos, talent gaps, and the initial “growing pains” of the 2026 advertising landscape.

Standard kpis are evolving; this session introduces new benchmarks for measuring the “intelligence” and efficiency of your ai bidding agents.

Take a break, grab a coffee and connect with fellow attendees before the next session begins.

Recharge with a delicious lunch and network with peers before the next session.

Open to VIP participants. Grab a drink before the 10-Minute meetings begin.

Join us for a cocktail to wrap up Day 2. Open to all.

Fuel up with breakfast, courtesy of Modern Retail, as we get the day started.

In this session, an agency executive will review its roadmap for migrating legacy workflows to the adcp standard without disrupting active campaigns.

With AI agents processing vast amounts of contextual data, maintaining consumer privacy is more complex than ever. In this session, we’ll speak to one agency exec about how the agentic rtb framework interacts with global privacy regulations to ensure compliance.

This session explores how agents use real-time context not only to place ads but also to influence which creative assets are served.

In this final session, we’ll look at the leadership skills required to head a programmatic team in 2026 and beyond. We will discuss how to foster a culture of “agentic literacy” to ensure your organization stays ahead of the digital overhaul.