Digiday Programmatic Marketing Summit

Please pick up your badge at the registration desk. Registration is sponsored by Infolinks.

Join us promptly at 1:30 pm for opening remarks and content sessions.

In today’s data-driven world, advertising agencies must harness the power of data science and artificial intelligence (AI) to deliver exceptional results for their clients. This session will explore the transformative role of these technologies in modern advertising. We’ll delve into practical applications of data science and AI, including audience segmentation, predictive analytics, campaign optimization, and personalized experiences.

Randy Browning, Founder and President of Night Market, will discuss how to integrate programmatic retail offerings with existing PPC campaigns seamlessly and a broader media mix for a holistic, omnichannel approach.

Programmatic Digital Out-of-Home (prDOOH) is expanding opportunities for marketers by combining a wealth of creative possibilities with real-world, full-funnel impact and smart targeting. This session explores the benefits of prDOOH and showcases how brands are leveraging iconic and high impact formats to enhance digital campaign effectiveness. Discover why prDOOH is becoming an essential addition to omnichannel campaign strategies.

B2B marketing requires a nuanced approach. This session explores cutting-edge strategies for reaching the right decision-makers. We’ll delve into the critical distinction between targeting job roles versus entire buying committees and discuss how to effectively integrate your B2B efforts with Account-Based Marketing (ABM) initiatives.

Reaching nuanced audiences without sacrificing scale is a major challenge in media buying, especially for public service campaigns. In this session, Fors Marsh and Cognitiv will share how they leveraged Large Language Models and deep learning to shape a high-impact mental health campaign and apply AI responsibly in public service advertising. Discover how AI helps media buyers balance precision and scale, enhance engagement, and ensures transparency—delivering greater impact for the brand.

In the complex world of programmatic advertising, efficiency and transparency are paramount. This session will dissect two critical strategies for maximizing your media spend: curated marketplaces and supply-path optimization (SPO). We’ll explore the benefits of curated marketplaces, including enhanced control, brand safety, and access to premium inventory. We’ll also discuss identifying the right curated marketplaces for your client’s needs and how to leverage them for optimal campaign performance.

Brand marketers and agencies have a crucial role in shaping brand personality and understanding of their audiences. With the proliferation of media channels, reaching various platforms and gauging impact throughout the marketing funnel has grown increasingly complex. This presentation will cover how to establish a brand personality, understand your audience, recognize common pitfalls, and highlight successful strategies for advertisers and agencies to enhance their omnichannel approach.

Grab a coffee and a light snack before agencies and brands head to the Town Hall.

Agencies & Brands Only 

Join this open and honest discussion to explore the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

4:45 pm – Infolinks

4:55 pm – AI Digital: Evolving Supply in the era of SMART

5:05 pm – AdDaptive: Leverage offline data for more accurate, scalable, and transparent campaigns

By invite only.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Please note that pre-registration is required.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join fellow industry colleagues for dinner on-site.

Join us for breakfast before sessions begin.

Content sessions begin.

Digitas, SVP Elena MacGurn discusses the state of SEM in the programmatic space, including the latest AI-powered tools and technologies that are available to SEM professionals, as well as the challenges and opportunities that AI presents. 

The digital advertising ecosystem is undergoing a seismic shift, with evolving privacy regulations and third-party cookies’ deprecation reshaping the foundation of addressability. This session will provide a comprehensive overview of the current state of addressability in programmatic marketing. We’ll explore the challenges and opportunities these changes present, examining the impact on targeting, measurement, and campaign effectiveness.

Artificial intelligence (AI) rapidly transforms digital advertising, promising increased efficiency and improved performance. But how do you effectively evaluate AI’s actual impact on your workflows? This session will delve into the critical process of measuring and optimizing AI-driven efficiencies in digital advertising. We’ll explore key metrics for assessing AI’s effectiveness across various stages of the campaign lifecycle, from planning and targeting to execution and optimization.

This presentation will explore the strategic advantages of utilizing zero-party data to unlock consumer intent, leading to enhanced digital campaign performance. By understanding the specific needs and preferences of our audience, we can create personalised marketing efforts that deliver immersive creative experiences across mobile/desktop and CTV devices. The results speak for themselves: 3X boosts in engagement, purchase intent, overall brand lift and better attention rate.

Grab a coffee and a light snack before agencies and brands head to the Town Hall.

Agencies & Brands Only.

11:30 pm – AdRoll: Beyond Cookies: Privacy-Forward Advertising Strategies with AdRoll

11:40 am – Digital Remedy: CTV: Where Programmatic Meets the Remote

11:50 am – Unity: The Intersection of Gaming & Advertising: Where Marketers Thrive

Please join us for lunch before you head out to your afternoon activities.

By Invitation Only.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Please note that pre-registration is required.

Open to all. 

Don’t have dinner plans? Join colleagues for dinner at the hotel restaurant.

Grab a quick breakfast before sessions begin.

Welcome back.

Join Ridhima Jain, VP of Analytics, at KSM for an insightful discussion that goes beyond traditional metrics and includes measuring true business outcomes, including incremental lift, brand impact, and customer lifetime value. She’ll also discuss how advertisers effectively integrate diverse data sources and visualize complex analytics insights.

Thanks to new tech and AI, refined targeting based on mood, personality type and emotional triggers and responses make advertising more relevant and personal, driving higher engagement and performance.

Tired of hearing about “data-driven” but struggling to implement it effectively? This session cuts through the hype and provides practical, actionable strategies for leveraging data to enhance your programmatic campaigns.