Digiday Programmatic Marketing Summit

Please pick up your badge at the registration desk. Registration is sponsored by Infolinks.

Join us at 1:30 pm for opening remarks.

In today’s data-driven world, advertising agencies must leverage data science and AI to achieve superior results. This session explores how these technologies transform advertising through audience segmentation, predictive analytics, campaign optimization, and personalized experiences.

Understanding where and how your brand appears is key to optimizing performance. In this session, Care.com and Channel Factory dive into a recent content strategy analysis that uncovered new insights into campaign efficiency and contextual alignment on YouTube. Learn how these findings are informing Care.com’s future planning—and how collaboration with the right partner can help brands fine-tune their strategy for smarter, more effective media.

Retail media is growing up—and it’s not just about PPC anymore. Learn how brands and agencies are tapping into off-site, programmatic strategies to scale campaigns and chase KPIs that matter. We’re unpacking what’s working, what’s not, and what’s next in the retail media revolution.

Programmatic Digital Out-of-Home (prDOOH) is expanding opportunities for marketers by combining a wealth of creative possibilities with real-world, full-funnel impact and smart targeting. This session explores the benefits of prDOOH and showcases how brands are leveraging iconic and high impact formats to enhance digital campaign effectiveness. Discover why prDOOH is becoming an essential addition to omnichannel campaign strategies.

Honestly, B2B ads tend to be pretty plain. But they don’t have to be. In this session, Initiative’s Kandace Barker will share how B2B marketers can adopt dynamic creation optimization tactics and tools for video campaigns without breaking the bank.

Reaching nuanced audiences without sacrificing scale is a major challenge in media buying, especially for public service campaigns. In this session, Fors Marsh and Cognitiv will share how they leveraged Large Language Models and deep learning to shape a high-impact mental health campaign and apply AI responsibly in public service advertising. Discover how AI helps media buyers balance precision and scale, enhance engagement, and ensures transparency—delivering greater impact for the brand.

In programmatic advertising, efficiency and transparency are key. This session explores two vital strategies to maximize media spend: curated marketplaces and supply-path optimization (SPO). Learn how curated marketplaces offer enhanced control, brand safety, and premium inventory access. We’ll also cover how to choose the right curated marketplaces for your clients and leverage them for better campaign performance.

Brand marketers and agencies have a crucial role in shaping brand personality and understanding of their audiences. With the proliferation of media channels, reaching various platforms and gauging impact throughout the marketing funnel has grown increasingly complex. This presentation will cover how to establish a brand personality, understand your audience, recognize common pitfalls, and highlight successful strategies for advertisers and agencies to enhance their omnichannel approach.

Grab a coffee and a light snack before agencies and brands head to the Town Hall.

Agencies & Brands Only 

Join this open and honest discussion to explore the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

4:45 pm – Infolinks

4:55 pm – AI Digital: Evolving Supply in the era of SMART

5:05 pm – AdDaptive: Leverage offline data for more accurate, scalable, and transparent campaigns

By invite only.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Please note that pre-registration is required.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join fellow industry colleagues for dinner on-site.

Join us for breakfast before sessions begin.

Content sessions begin.

Search engine optimization needs optimizing as people shift search behaviors to AI chatbots. In this session, Digitas’s Elena MacGurn will break down how the agency is adapting its search marketing strategies for the AI era.

Digital advertising is shifting dramatically as privacy regulations and the end of third-party cookies reshape addressability. This session offers a clear overview of today’s addressability landscape in programmatic marketing. We’ll examine the challenges and opportunities these changes bring, focusing on their impact on targeting, measurement, and overall campaign effectiveness.

AI is everywhere—but is it actually making media buying smarter? This panel cuts through the buzzwords to unpack how LLMs and automation tools are being woven into digital media workflows. We’ll explore what’s driving efficiency, where the human touch still matters, and how to separate game-changing tech from the latest hype.

This presentation will explore the strategic advantages of utilizing zero-party data to unlock consumer intent, leading to enhanced digital campaign performance. By understanding the specific needs and preferences of our audience, we can create personalised marketing efforts that deliver immersive creative experiences across mobile/desktop and CTV devices. The results speak for themselves: 3X boosts in engagement, purchase intent, overall brand lift and better attention rate.

Streaming sits at the intersection not just of traditional TV and digital video, but of traditional TV and digital video buying. With programmatic becoming a more popular buying path for streaming ads, Mediahub’s Lisa Benadi will outline how the agency’s national video and programmatic teams are working together for clients’ streaming campaigns.

Grab a coffee and a light snack before agencies and brands head to the Town Hall.

Agencies & Brands Only.

11:45 pm – AdRoll: Beyond Cookies: Privacy-Forward Advertising Strategies with AdRoll

11:55 am – Digital Remedy: CTV: Where Programmatic Meets the Remote

12:05 pm – Unity: The Intersection of Gaming & Advertising: Where Marketers Thrive

Please join us for lunch before you head out to your afternoon activities.

By Invitation Only.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Please note that pre-registration is required.

Open to all. 

Don’t have dinner plans? Join colleagues for dinner at the hotel restaurant.

Grab a quick breakfast before sessions begin.

Welcome back to the final day of content.

The connected TV ad market may not have a cookie problem, but it does have an IP address issue. There’s also the data clean room dilemma as well as content transparency troubles. In this session, Rain the Growth Agency’s David Nyurenberg and Spectrum Reach’s Alexander Groysman will tackle the major misconceptions surrounding data in the CTV ad market.

Clicks are easy, but how do you meausre real impact? This panel dives into the art and science of media measurement in the ever-evolving world of programmatic marketing. We’ll unpack smarter KPI frameworks, and how to connect awareness and brand lift to real business outcomes. With budgets under pressure, it’s time to move past vanity metrics and focus on what really drives value.

Thanks to new tech and AI, refined targeting based on mood, personality type and emotional triggers and responses make advertising more relevant and personal, driving higher engagement and performance.

Agencies’ programmatic teams play many different roles. Beyond overseeing automated ad buying, they are responsible for sourcing ad tech partnerships, auditing inventory suppliers, educating teams from other departments — the list goes on. In this session, 22Squared’s Maddy Duyck will share what today’s workload is like for agencies’ programmatic teams and how they are managing their different duties.

Tired of hearing about “data-driven” but struggling to implement it effectively? This session cuts through the hype and provides practical, actionable strategies for leveraging data to enhance your programmatic campaigns.