Digiday Programmatic Marketing Summit

Please pick up your badge at the registration desk.

Join us promptly at 1:30 pm for opening remarks and content sessions.

This session dives deep into the implications of this transition for media buying and addressability. We’ll explore the challenges and opportunities presented by moving away from traditional 3P data marketplaces and examine whether this shift is ultimately beneficial or detrimental to effective advertising.

Randy Browning, Founder and President of Dark Night, will discuss how to integrate programmatic retail offerings with existing PPC campaigns seamlessly and a broader media mix for a holistic, omnichannel approach.

B2B marketing requires a nuanced approach. This session explores cutting-edge strategies for reaching the right decision-makers. We’ll delve into the critical distinction between targeting job roles versus entire buying committees and discuss how to effectively integrate your B2B efforts with Account-Based Marketing (ABM) initiatives.

In the complex world of programmatic advertising, efficiency and transparency are paramount. This session will dissect two critical strategies for maximizing your media spend: curated marketplaces and supply-path optimization (SPO). We’ll explore the benefits of curated marketplaces, including enhanced control, brand safety, and access to premium inventory. We’ll also discuss identifying the right curated marketplaces for your client’s needs and how to leverage them for optimal campaign performance.

Grab a coffee and a light snack before agencies and brands head to the Town Hall.

Agencies & Brands Only 

Join this open and honest discussion to explore the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

4:45 pm – Infolinks

4:55 pm – AI Digital

5:05 pm – AdDaptive

By invite only.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Please note that pre-registration is required.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join fellow industry colleagues for dinner on-site.

Join us for breakfast before sessions begin.

Content sessions begin.

The digital advertising ecosystem is undergoing a seismic shift, with evolving privacy regulations and third-party cookies’ deprecation reshaping the foundation of addressability. This session will provide a comprehensive overview of the current state of addressability in programmatic marketing. We’ll explore the challenges and opportunities these changes present, examining the impact on targeting, measurement, and campaign effectiveness.

In today’s data-driven world, advertising agencies must harness the power of data science and artificial intelligence (AI) to deliver exceptional results for their clients. This session will explore the transformative role of these technologies in modern advertising. We’ll delve into practical applications of data science and AI, including audience segmentation, predictive analytics, campaign optimization, and personalized experiences.

Artificial intelligence (AI) rapidly transforms digital advertising, promising increased efficiency and improved performance. But how do you effectively evaluate AI’s actual impact on your workflows? This session will delve into the critical process of measuring and optimizing AI-driven efficiencies in digital advertising. We’ll explore key metrics for assessing AI’s effectiveness across various stages of the campaign lifecycle, from planning and targeting to execution and optimization.

This session will provide an overview of the state of SEM in the AI era. We will discuss the latest AI-powered tools and technologies that are available to SEM professionals, as well as the challenges and opportunities that AI presents. We will also explore how AI is changing the way that SEM campaigns are planned, executed, and measured.

Grab a coffee and a light snack before agencies and brands head to the Town Hall.

Agencies & Brands Only.

Grab a quick lunch before you head out to your afternoon activities.

By Invitation Only.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Please note that pre-registration is required.

Open to all. 

Don’t have dinner plans? Join colleagues for dinner at the hotel restaurant.

Grab a quick breakfast before sessions begin.

Welcome back.