Join us Dec. 1-3 to connect with leaders from CMI Media Group, Publicis Media, Ogilvy and many more
Digiday Programmatic Marketing Summit
At Digiday’s Programmatic Marketing Summit, attendees will delve into the essential trends and strategies that programmatic specialists must embrace to thrive in this evolving landscape.
Join us as we unpack the forces reshaping programmatic advertising — from agentic ad-buying and AI-powered attribution to the latest automated overhauls of internal workflows.
We’ll also cover the technological forefront of programmatic buying practices, including the incorporation of AI tools into agencies’ and advertisers’ workflows and the impacts those tools are having on campaign performance. We will explore the modern programmatic marketer’s tech stack and the commingling of media channels like CTV and retail media. We’ll also discuss the updates ad buyers are making to their supply-path optimization strategies as well as their measurement and attribution programs.
By attending this event, you will gain valuable insights into the latest trends and best practices in programmatic marketing, network with industry experts and peers.
Last chance to save on passes is October 20. Add a calendar reminder.
Speakers
Molly FarrellCMI MEDIA GROUPSVP, PROGRAMMATIC
Christopher FranciaATTENTION ARCDIRECTOR OF PRODUCT DEVELOPMENT & CLIENT PERFORMANCE
Hillary KupferbergEXVERUSVP, PERFORMANCE MARKETING
Meghan O’KeefePUBLICIS MEDIA EVP, PMX PRECISION & PERFORMANCE
Doug PaladinoPMGHEAD OF PROGRAMMATIC
Samantha RoseHORIZON MEDIA EVP, STRATEGIC INVESTMENT LEAD
Ellyn SavageMINDGRUVESVP, GLOBAL MEDIA
Paras ShahGEORGIA-PACIFIC LLCSENIOR DIRECTOR, DIGITAL MEDIA
Henry WebsterKELLY SCOTT MADISON (KSM)SVP, DIRECTOR ANALYTICS & INSIGHT
Agenda
Please pick up your badges at the registration desk.
Tim Peterson
EXECUTIVE EDITOR, VIDEO & AUDIO
DIGIDAY MEDIA
Join Christopher Francia, of Attention Arc, for a deep dive into tech stack and discover the integral components of an efficient programmatic marketer’s tech stack and how emerging technologies are reshaping workflow management and campaign performance.
Christopher Francia
DIRECTOR OF PRODUCT DEVELOPMENT & CLIENT PERFORMANCE
ATTENTION ARC
Join Samantha Rose, EVP, Strategic Investment Lead at Horizon Media, as she explores the evolving landscape of media investment. This session will delve into how agentic AI is transforming the way brands and agencies approach programmatic.
Samantha Rose
EVP, STRATEGIC INVESTMENT LEAD
HORIZON MEDIA
Unpack the latest strategies in supply-path optimization (SPO) for ad buyers, including new tools and methodologies to ensure transparency, efficiency, and cost control.
Henry Webster
SVP, DIRECTOR ANALYTICS & INSIGHT
KELLY SCOTT MADISON (KSM)
Explore how artificial intelligence is revolutionizing programmatic ad buying, from audience targeting to dynamic optimization. Learn practical implementation strategies agencies and advertisers are using today.
Hillary Kupferberg
VP, PERFORMANCE MARKETING
EXVERUS
The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap up Day 1. Open to All.
Learn how AI advancements are transforming measurement and attribution, offering advertisers more granular insights and actionable data to improve ROI.
Ellyn Savage
SVP, GLOBAL MEDIA
MINDGRUVE
In this session, we’ll dive into automation techniques powered by AI that drive campaign uploads, real-time optimization, and cross-channel consistency for superior outcomes.
Molly Farrell
SVP, PROGRAMMATIC
CMI MEDIA GROUP
Join this brand exec for an in-depth conversation about how machine learning algorithms replace manual campaign adjustments, resulting in smarter spending and better audience outcomes.
Paras Shah
SENIOR DIRECTOR, DIGITAL MEDIA
GEORGIA-PACIFIC LLC
Analyze new AI-driven bidding methodologies that leverage predictive analytics to enhance efficiency and campaign effectiveness.
Meghan O’Keefe
EVP, PMX PRECISION & PERFORMANCE
PUBLICIS MEDIA
The 10-minute meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Find out how cutting-edge AI tools are used to detect and prevent ad fraud, safeguarding media budgets through adaptive, real-time monitoring.
Doug Paladino
HEAD OF PROGRAMMATIC
PMG
Investigate how programmatic agencies adapt workflows for agility—incorporating AI, automations, and omnichannel data for better decision-making and campaign results.
This session will explore the challenges and solutions for cross-media campaign management, especially as retail media and CTV continue to blur traditional boundaries.
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Venue
The Ritz-Carlton, New Orleans
LA 70112
Pass Options
- Early Rate
Price increases to $3,995 after Oct. 20 - • Access to three days of key insights and honest discussion
- • Three one-on-one 10-Minute Meetings with executives of your choice
• Early access to book the one-to-one meetings of your choice- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Agency & brand execs: You may be eligible for a discounted pass. Contact us here to find out.
- Early Rate
Price increases to $5,795 after Oct. 20 - • Access to three days of key insights and honest discussion
- • Five one-on-one 10-Minute Meetings with executives of your choice
- • Early access to book the one-to-one meetings of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Agency & brand execs: You may be eligible for a discounted pass. Contact us here to find out.
Contact Us
Are you a marketing executive? You could be eligible for a VIP pass.
See if you qualifyContact our support team through the FAQ page and we’ll answer your questions.
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