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Digiday Programmatic Marketing Summit
At Digiday’s Programmatic Marketing Summit, attendees will delve into the essential trends and strategies that programmatic specialists must embrace to thrive in this evolving landscape.
Topics will cover the technological forefront of programmatic buying practices, including the incorporation of AI tools into agencies’ and advertisers’ workflows and the impacts those tools are having on campaign performance. We will explore the modern programmatic marketer’s tech stack and the commingling of media channels like CTV and retail media. We’ll also discuss the updates ad buyers are making to their supply-path optimization strategies as well as their measurement and attribution programs.
By attending this event, you will gain valuable insights into the latest trends and best practices in programmatic marketing, network with industry experts and peers.
Prices on passes increase after September 22. Add a calendar reminder.
Speakers
Molly FarrellCMI MEDIA GROUPSVP, PROGRAMMATIC
Christopher FranciaATTENTION ARCDIRECTOR OF PRODUCT DEVELOPMENT & CLIENT PERFORMANCE
Hillary KupferbergEXVERUSVP, PERFORMANCE MARKETING
Doug PaladinoPMGHEAD OF PROGRAMMATIC
Ellyn SavageMINDGRUVESVP, GLOBAL MEDIA
Agenda
Please pick up your badges at the registration desk.
Tim Peterson
EXECUTIVE EDITOR, VIDEO & AUDIO
DIGIDAY MEDIA
Join Christopher Francia, of Attention Arc, for a deep dive into tech stack and discover the integral components of an efficient programmatic marketer’s tech stack and how emerging technologies are reshaping workflow management and campaign performance.
Christopher Francia
DIRECTOR OF PRODUCT DEVELOPMENT & CLIENT PERFORMANCE
ATTENTION ARC
Delve into the synergies now possible by combining connected TV (CTV) and retail media, and how unified buying channels maximize reach and audience engagement.
Unpack the latest strategies in supply-path optimization (SPO) for ad buyers, including new tools and methodologies to ensure transparency, efficiency, and cost control.
Explore how artificial intelligence is revolutionizing programmatic ad buying, from audience targeting to dynamic optimization. Learn practical implementation strategies agencies and advertisers are using today.
The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap up Day 1. Open to All.
Learn how AI advancements are transforming measurement and attribution, offering advertisers more granular insights and actionable data to improve ROI.
In this session, we’ll dive into automation techniques powered by AI that drive campaign uploads, real-time optimization, and cross-channel consistency for superior outcomes.
This session will delve into the challenges and solutions for cross-media campaign management, especially as retail media and CTV continue to blur traditional boundaries.
Join this agency exec for an in-depth conversation about how machine learning algorithms replace manual campaign adjustments, resulting in smarter spending and better audience outcomes.
Analyze new AI-driven bidding methodologies that leverage predictive analytics to enhance efficiency and campaign effectiveness.
The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Find out how cutting-edge AI tools are used to detect and prevent ad fraud, safeguarding media budgets through adaptive, real-time monitoring.
Investigate how programmatic agencies adapt workflows for agility—incorporating AI, automations, and omnichannel data for better decision-making and campaign results.
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Venue
The Ritz-Carlton, New Orleans
LA 70112
Pass Options
- Super Early Rate
Price increases to $3,795 after Sep. 22 - • Access to three days of key insights and honest discussion
- • Three one-on-one 10-Minute Meetings with executives of your choice
• Early access to book the one-to-one meetings of your choice- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Agency & brand execs: You may be eligible for a discounted pass. Contact us here to find out.
- Super Early Rate
Price increases to $5,245 after Sep. 22 - • Access to three days of key insights and honest discussion
- • Five one-on-one 10-Minute Meetings with executives of your choice
- • Early access to book the one-to-one meetings of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Agency & brand execs: You may be eligible for a discounted pass. Contact us here to find out.
Contact Us
Are you a marketing executive? You could be eligible for a VIP pass.
See if you qualifyContact our support team through the FAQ page and we’ll answer your questions.
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