Digiday Programmatic Marketing Summit

December 3-5, 2024 || Nashville, TN

With Google’s recent decision to halt the removal of third-party cookies, the programmatic advertising industry is experiencing a significant shift. At Digiday’s Programmatic Marketing Summit, attendees will delve into the essential trends and strategies that programmatic specialists must embrace to thrive in this evolving landscape.

Topics will cover the importance of leveraging first-party data, including effective strategies for collection, activation, and utilization. We will explore how AI and contextual targeting can facilitate reaching the right audience without relying on third-party cookies. We’ll discuss the prioritization of privacy through emerging technologies like federated learning and differential privacy, which protect user data while enabling effective targeting.

By attending this event, you will gain valuable insights into the latest trends and best practices in programmatic marketing, network with industry experts and peers.

Speakers

  • speaker
    Maddy Apsey22SQUAREDSVP, DIRECTOR OF DIGITAL INVESTMENT
  • speaker
    Matteo BalzaniTRIPADVISORSR DIRECTOR ACQUISITION & RETENTION
  • speaker
    Alex BlockJELLYFISHEVP, PROGRAMMATIC
  • speaker
    Alex BorasBLIS PRESIDENT
  • speaker
    Harry BrowneTINUITI VP, TV, AUDIO & DISPLAY INNOVATION
  • speaker
    Linda CroninMONKSEVP, GLOBAL HEAD OF MEDIA
  • speaker
    Rachel EckerlingPRECISION USSENIOR VICE PRESIDENT
  • speaker
    Dr. Alvin GlayRESPONSE MEDIACHIEF STRATEGY OFFICER
  • speaker
    Keagan McDonnellOMGSR. DIRECTOR COMMERCE PRODUCT INNOVATION AND PARTNERSHIPS
  • speaker
    Ted McNultyADDAPTIVEVP, SALES
  • speaker
    Michelle MilesWORKDAYSENIOR MEDIA MANAGER
  • speaker
    Nick MontinarelliAMAZON ADSSR. AD TECH ACCOUNT EXECUTIVE
  • speaker
    Matt NavitskyEDELMAN DXISENIOR VICE PRESIDENT, PERFORMANCE INTELLIGENCE
  • speaker
    Jennifer NewmanCOGNITIV SENIOR PRODUCT MANAGER
  • speaker
    David PietteBARKLEYOKRPVP, PROGRAMMATIC & PAID SOCIAL
  • speaker
    Mary Ann PruittMOSAIC MEDIAPRESIDENT, CEO
  • speaker
    Jonathan RicardRESONATECHIEF STRATEGY OFFICER
  • speaker
    Anthony ScarolaVAYNER MEDIAVP, MEDIA & PROGRAMMATIC LEAD
  • speaker
    Britany ScottAI DIGITALVP GROWTH
  • speaker
    Franni SegalQUANTCASTSR. MEASUREMENT STRATEGY LEAD
  • speaker
    Giorgio SuighiCHOREOGRAPH (WPP)GROUP DIRECTOR, DATA STRATEGY
  • speaker
    Amol WaishampayanFULLTHROTTLE.AICHIEF PRODUCT OFFICER
See all Speakers

Agenda

1:30 p.m.
Registration Opens
Meadow Ballroom Foyer
2:00 p.m.
Opening Remarks & Key Trends
Meadow Ballroom AB
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY MEDIA

speaker

Tim Peterson

EXECUTIVE EDITOR, VIDEO & AUDIO

DIGIDAY MEDIA

2:10 p.m.
SPO 3.0: Supply Path Optimization is Due for an Upgrade
Meadow Ballroom AB

More than a half-dozen years after SPO became the industry’s newest acronym, supply path optimization has never been more relevant — nor more in need of its own optimization. In this session, hear why VaynerMedia’s Anthony Scarola believes too many ad buyers are getting SPO wrong and what needs to change for them to get it right.

speaker

Anthony Scarola

VP, MEDIA & PROGRAMMATIC LEAD

VAYNER MEDIA

speaker
Moderator
Tim Peterson
2:30 p.m.
Co-Building Resilient Ad Tech with OMG and Amazon Ads
Meadow Ballroom AB

In today’s evolving media landscape, identifying partners who can help agencies build technologies to meet customer needs is crucial. In this session, learn how OMG partnered with Amazon Ads, and discover ways you can build resilient technology for your business.

speaker

Nick Montinarelli

SR. AD TECH ACCOUNT EXECUTIVE

AMAZON ADS

speaker

Keagan McDonnell

SR. DIRECTOR COMMERCE PRODUCT INNOVATION AND PARTNERSHIPS

OMG

2:45 p.m.
How TripAdvisor is Taking its Programmatic Buying up the Funnel
Meadow Ballroom AB

TripAdvisor’s programmatic buying strategy has largely centered on converting consumers into customers at the lower end of the funnel, but in 2025, the travel brand aims to broaden its approach to cover the full funnel. In this session, TripAdvisor’s Matteo Balzani will break down why and how the brand plans to make that shift.

speaker

Matteo Balzani

SR DIRECTOR ACQUISITION & RETENTION

TRIPADVISOR

speaker
Moderator
Tim Peterson
3:05 p.m.
The Future of Targeting: AI Predictions and Privacy-First Strategies
Meadow Ballroom AB

In today’s fast-changing digital landscape, marketers must keep up with shifting consumer behaviors while adapting to a world without relying on third-party cookies. Resonate’s AI-powered predictive data models transform targeting strategies, delivering precise, privacy-first experiences that boost performance and conversions. This session explores how AI enhances creative messaging, optimizes media planning, and enables accurate, privacy-compliant targeting with first-party data, empowering brands to anticipate consumer needs, build loyalty, and foster deeper connections.

speaker

Jonathan Ricard

CHIEF STRATEGY OFFICER

RESONATE

3:15 p.m.
The Future of CTV Measurement
Meadow Ballroom AB

Traditional TV measurement has had decades to mature, but measuring ads across connected TVs is still under development — not to mention connecting those campaigns across other media channels. In this session, Tinuiti’s Harry Browne will detail how the agency is devising a unified measurement framework for its clients to cover CTV and beyond.

 

speaker

Harry Browne

VP, TV, AUDIO & DISPLAY INNOVATION

TINUITI

speaker
Moderator
Tim Peterson
3:35 p.m.
Divining Quality in First-Party Data
Meadow Ballroom AB

In this session, Alvin Glay dives into the tools and tactics needed to help ensure first-party data is clean, secure, and consented to, especially for diverse audiences and consumers. When done right, millions of dollars don’t end up being wasted.

speaker

Dr. Alvin Glay

CHIEF STRATEGY OFFICER

RESPONSE MEDIA

speaker
Moderator
Michael Bürgi
3:55 p.m.
Networking & Coffee Break
Meadow Ballroom Foyer
4:15 p.m.
Town Hall Challenge Board & Sandbox Presentations
Mossy Ridge

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandboxes:

4:45 p.m. – Cognitiv: Cracking the Context Code: How ContextGPT Redefines Precision and Privacy in Advertising

4:55 p.m. – Quantcast: Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact

5:05 p.m. –  AdDaptive: Leverage offline data for more accurate, scalable, and transparent campaigns

speaker

Jennifer Newman

SENIOR PRODUCT MANAGER

COGNITIV

speaker

Franni Segal

SR. MEASUREMENT STRATEGY LEAD

QUANTCAST

speaker

Ted McNulty

VP, SALES

ADDAPTIVE

5:15 p.m.
VIP Welcome Reception
Meadow Ballroom CD

By invitation only.

5:30 p.m.
8-Minute Meetings
Meadow Ballroom CD

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:30 p.m.
Cocktail Reception
Riverbed AB

Join us for a cocktail to wrap day one of the summit. Open to all.

10:00 p.m.
After Party Hosted by Infolinks and AdLib

Open bar available to all

Join Infolinks, AdLib and attendees for an open bar after party at Harriet’s Rooftop at the One Hotel to round out night 1 of the event.

8:30 a.m.
Breakfast
Meadow Ballroom Foyer
9:00 a.m.
Welcome Back
Meadow Ballroom AB
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY MEDIA

speaker

Tim Peterson

EXECUTIVE EDITOR, VIDEO & AUDIO

DIGIDAY MEDIA

9:05 a.m.
Balancing Direct vs Programmatic Investment Strategies
Meadow Ballroom AB

Given the multitude of players in the media ecosystem and differentiated client KPIs, it’s sometimes hard to know when to buy directly from publishers versus investing through programmatic means. A multitude of factors play into those decisions, from test-and-learn strategies to costs and fees to even brand safety and exclusion lists. Hear from Publicis Media’s Rachel Eckerling as she shares more on the current environment and offers tips for making the best investment decisions for your brand.

speaker

Rachel Eckerling

SENIOR VICE PRESIDENT

PRECISION US

speaker
Moderator
Michael Bürgi
9:25 a.m.
Safeguarding First-Party Data in the Right Ways
Meadow Ballroom AB

As privacy regulations tighten, marketers and their agencies must adapt to a new era of data-driven marketing, led by an overriding need for consented first-party data. But the wildcard in that is ever-changing consumer habits and comfort levels with sharing data. This session will explore the latest technologies and strategies that enable marketers to prioritize privacy while maintaining effective targeting and measurement.

speaker

Mary Ann Pruitt

PRESIDENT, CEO

MOSAIC MEDIA

speaker
Moderator
Michael Bürgi
9:45 a.m.
Navigating cross-screen measurement: Connecting campaign results across channels
Meadow Ballroom AB

Measurement, already a challenge for advertisers, is becoming even more difficult with the rise of new programmatic channels and the decline of cookies and IDs. Join Alex Boras, President of Blis US, as he discusses how marketers can connect campaign activity across channels and measure what really matters to brands in today’s landscape.

speaker

Alex Boras

PRESIDENT

BLIS

speaker
Moderator
Michael Choma
10:00 a.m.
Future-Proofing Marketing Playbooks
Meadow Ballroom AB

There’s change coming, though it remains to be exactly from who and for what reason. The ground is starting to shift — from consumers’ trust in brands, the generational divide in how we consume media, the advent of generative AI, and with whatever happens to Google. What can the industry actually agree on? And how do we make a playbook around those truths?

 

speaker

Matt Navitsky

SENIOR VICE PRESIDENT, PERFORMANCE INTELLIGENCE

EDELMAN DXI

speaker
Moderator
Sara Jerde
10:20 a.m.
Data Privacy in the Gen Z Era: Balancing Personalization and Privacy
Meadow Ballroom AB

This session will address the challenges businesses face in safeguarding data privacy while delivering personalized experiences that Gen Z consumers demand. They will delve into the unique challenges and opportunities that arise when balancing the personalization demands of Gen Z with stringent data privacy regulations, particularly in the financial services sector. The panelists will share insights on navigating the delicate balance, adhering to privacy regulations, and building trust with Gen Z when it comes to their money and loyalty in the evolving digital landscape.

10:35 a.m.
Playtime in the Privacy Sandbox
Meadow Ballroom AB

Google may have opted out of eliminating third-party cookies altogether, but its plan to give people the option to opt out of the industry’s de facto tracker means advertisers still need to plan for a cookieless future. In this session, Choreograph’s Giorgio Suighi will share what the WPP-owned data firm has learned from playing with the cookieless tools in Google’s Privacy Sandbox.

speaker

Giorgio Suighi

GROUP DIRECTOR, DATA STRATEGY

CHOREOGRAPH (WPP)

speaker
Moderator
Tim Peterson
10:55 a.m.
Coffee & Networking Break
Meadow Ballroom Foyer
11:05 a.m.
Town Hall Challenge Board & Sandbox Presentation
Mossy Ridge

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:

11:40 a.m. – fullthrottle.ai: Hacking Mid-market Growth with the AdTech Easy Button

11:50 a.m. – AI Digital:

speaker

Amol Waishampayan

CHIEF PRODUCT OFFICER

FULLTHROTTLE.AI

speaker

Britany Scott

VP GROWTH

AI DIGITAL

12:00 p.m.
360 Workshop with Intent IQ – Audiences and Identity: Using Alternative ID’s to thrive in a challenging identity landscape
Mossy Ridge

By invitation only

When it comes to identity resolution, the marketplace has only become more complex. Google’s recent about-face on third-party cookies increases uncertainty and confusion in the market and users on many key platforms like iOS and Safari remain difficult to reach.

Advertisers must find the best path forward to drive 1:1 conversations with their most valuable customers at every stage of their customer journey, across all platforms and devices—including those that are the hardest to reach.

Sharing success stories, providing interactive discussion and adding some musical fun (we’re in Tennessee after all), this workshop will explore how advertisers can find the audiences that have become the hardest to reach; how Alternative IDs can effectively solve this problem and drive performance; and how measurement and interoperability challenges can be tackled to unlock widespread adoption.

12:00 p.m.
Lunch
Meadow Ballroom Foyer

All are welcome

1:00 p.m.
Afternoon Break
5:15 p.m.
VIP Welcome Reception
Meadow Ballroom CD

By invitation only.

5:30 p.m.
8-Minute Meetings
Meadow Ballroom CD

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:30 p.m.
Cocktail Reception
Harriet’s Studio

Join us for a cocktail to wrap up day two of the summit. Open to all.

8:30 a.m.
Breakfast
Meadow Ballroom Foyer
9:00 a.m.
Welcome Back
Meadow Ballroom AB
speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY MEDIA

speaker

Tim Peterson

EXECUTIVE EDITOR, VIDEO & AUDIO

DIGIDAY MEDIA

9:05 a.m.
WTF is a Custom Bidding Algorithm?
Meadow Ballroom AB

Wouldn’t it be great if programmatic ad buying were as easy as clicking a button? If only. While there are off-the-shelf algorithms that can guide advertisers’ programmatic buys, some marketers may prefer a more bespoke approach. In this session, hear why Workday and its agency, Jellyfish, are using custom bidding algorithms to tailor the brand’s programmatic tactics.

speaker

Alex Block

EVP, PROGRAMMATIC

JELLYFISH

speaker

Michelle Miles

SENIOR MEDIA MANAGER

WORKDAY

speaker
Moderator
Tim Peterson
9:25 a.m.
Content Session
Meadow Ballroom AB
speaker
Moderator
Tim Peterson
9:45 a.m.
Retail Media’s First-Party Data Race
Meadow Ballroom AB

Given the explosion of retail media network activity, which strategies, partners, and data points have resulted in the most success? Hear from BarkleyOKRP on what’s worked and what hasn’t in 2024.

 

speaker

David Piette

VP, PROGRAMMATIC & PAID SOCIAL

BARKLEYOKRP

speaker
Moderator
Sara Jerde
10:05 a.m.
Transparency and Responsibility Across the Supply Chain
Meadow Ballroom AB

This session will explore how to chase performance without sacrificing transparency. As the industry has been charged with doing more with less and has introduced new capabilities with generative AI integrations, the pressure is on to not only be efficient but also show that work.

speaker

Linda Cronin

EVP, GLOBAL HEAD OF MEDIA

MONKS

speaker
Moderator
Sara Jerde
10:25 a.m.
Closing Remarks
Meadow Ballroom AB
speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY MEDIA

speaker

Tim Peterson

EXECUTIVE EDITOR, VIDEO & AUDIO

DIGIDAY MEDIA

See Full Day

Attendees

Sponsors

Venue

1 Hotel Nashville

710 Demonbreun Street Nashville
TN 37203

Pass Options

Connect Pass
$3,795
  • • Access to three days of key insights and honest discussion
  • Three one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Agency execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now
Best Value
Premium Connect Pass
$5,495
  • • Access to three days of key insights and honest discussion
  • Five one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Agency execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now

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