Digiday Programmatic Marketing Summit
With Google’s recent decision to halt the removal of third-party cookies, the programmatic advertising industry is experiencing a significant shift. At Digiday’s Programmatic Marketing Summit, attendees will delve into the essential trends and strategies that programmatic specialists must embrace to thrive in this evolving landscape.
Topics will cover the importance of leveraging first-party data, including effective strategies for collection, activation, and utilization. We will explore how AI and contextual targeting can facilitate reaching the right audience without relying on third-party cookies. We’ll discuss the prioritization of privacy through emerging technologies like federated learning and differential privacy, which protect user data while enabling effective targeting.
By attending this event, you will gain valuable insights into the latest trends and best practices in programmatic marketing, network with industry experts and peers.
Speakers
Agenda
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Sara Jerde
MANAGING EDITOR
DIGIDAY MEDIA
Tim Peterson
EXECUTIVE EDITOR, VIDEO & AUDIO
DIGIDAY MEDIA
More than a half-dozen years after SPO became the industry’s newest acronym, supply path optimization has never been more relevant — nor more in need of its own optimization. In this session, hear why VaynerMedia’s Anthony Scarola believes too many ad buyers are getting SPO wrong and what needs to change for them to get it right.
Anthony Scarola
VP, MEDIA & PROGRAMMATIC LEAD
VAYNER MEDIA
In today’s evolving media landscape, identifying partners who can help agencies build technologies to meet customer needs is crucial. In this session, learn how OMG partnered with Amazon Ads, and discover ways you can build resilient technology for your business.
Nick Montinarelli
SR. AD TECH ACCOUNT EXECUTIVE
AMAZON ADS
Keagan McDonnell
SR. DIRECTOR COMMERCE PRODUCT INNOVATION AND PARTNERSHIPS
OMG
TripAdvisor’s programmatic buying strategy has largely centered on converting consumers into customers at the lower end of the funnel, but in 2025, the travel brand aims to broaden its approach to cover the full funnel. In this session, TripAdvisor’s Matteo Balzani will break down why and how the brand plans to make that shift.
Matteo Balzani
SR DIRECTOR ACQUISITION & RETENTION
TRIPADVISOR
In today’s fast-changing digital landscape, marketers must keep up with shifting consumer behaviors while adapting to a world without relying on third-party cookies. Resonate’s AI-powered predictive data models transform targeting strategies, delivering precise, privacy-first experiences that boost performance and conversions. This session explores how AI enhances creative messaging, optimizes media planning, and enables accurate, privacy-compliant targeting with first-party data, empowering brands to anticipate consumer needs, build loyalty, and foster deeper connections.
Jonathan Ricard
CHIEF STRATEGY OFFICER
RESONATE
Traditional TV measurement has had decades to mature, but measuring ads across connected TVs is still under development — not to mention connecting those campaigns across other media channels. In this session, Tinuiti’s Harry Browne will detail how the agency is devising a unified measurement framework for its clients to cover CTV and beyond.
Harry Browne
VP, TV, AUDIO & DISPLAY INNOVATION
TINUITI
In this session, Alvin Glay dives into the tools and tactics needed to help ensure first-party data is clean, secure, and consented to, especially for diverse audiences and consumers. When done right, millions of dollars don’t end up being wasted.
Dr. Alvin Glay
CHIEF STRATEGY OFFICER
RESPONSE MEDIA
Agencies Only
Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.
Sandboxes:
4:45 p.m. – Cognitiv: Cracking the Context Code: How ContextGPT Redefines Precision and Privacy in Advertising
4:55 p.m. – Quantcast: Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact
5:05 p.m. – AdDaptive: Leverage offline data for more accurate, scalable, and transparent campaigns
Jennifer Newman
SENIOR PRODUCT MANAGER
COGNITIV
Franni Segal
SR. MEASUREMENT STRATEGY LEAD
QUANTCAST
Ted McNulty
VP, SALES
ADDAPTIVE
By invitation only.
Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap day one of the summit. Open to all.
Open bar available to all
Join Infolinks, AdLib and attendees for an open bar after party at Harriet’s Rooftop at the One Hotel to round out night 1 of the event.
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Sara Jerde
MANAGING EDITOR
DIGIDAY MEDIA
Tim Peterson
EXECUTIVE EDITOR, VIDEO & AUDIO
DIGIDAY MEDIA
Given the multitude of players in the media ecosystem and differentiated client KPIs, it’s sometimes hard to know when to buy directly from publishers versus investing through programmatic means. A multitude of factors play into those decisions, from test-and-learn strategies to costs and fees to even brand safety and exclusion lists. Hear from Publicis Media’s Rachel Eckerling as she shares more on the current environment and offers tips for making the best investment decisions for your brand.
Rachel Eckerling
SENIOR VICE PRESIDENT
PRECISION US
As privacy regulations tighten, marketers and their agencies must adapt to a new era of data-driven marketing, led by an overriding need for consented first-party data. But the wildcard in that is ever-changing consumer habits and comfort levels with sharing data. This session will explore the latest technologies and strategies that enable marketers to prioritize privacy while maintaining effective targeting and measurement.
Mary Ann Pruitt
PRESIDENT, CEO
MOSAIC MEDIA
Measurement, already a challenge for advertisers, is becoming even more difficult with the rise of new programmatic channels and the decline of cookies and IDs. Join Alex Boras, President of Blis US, as he discusses how marketers can connect campaign activity across channels and measure what really matters to brands in today’s landscape.
Alex Boras
PRESIDENT
BLIS
There’s change coming, though it remains to be exactly from who and for what reason. The ground is starting to shift — from consumers’ trust in brands, the generational divide in how we consume media, the advent of generative AI, and with whatever happens to Google. What can the industry actually agree on? And how do we make a playbook around those truths?
Matt Navitsky
SENIOR VICE PRESIDENT, PERFORMANCE INTELLIGENCE
EDELMAN DXI
This session will address the challenges businesses face in safeguarding data privacy while delivering personalized experiences that Gen Z consumers demand. They will delve into the unique challenges and opportunities that arise when balancing the personalization demands of Gen Z with stringent data privacy regulations, particularly in the financial services sector. The panelists will share insights on navigating the delicate balance, adhering to privacy regulations, and building trust with Gen Z when it comes to their money and loyalty in the evolving digital landscape.
Google may have opted out of eliminating third-party cookies altogether, but its plan to give people the option to opt out of the industry’s de facto tracker means advertisers still need to plan for a cookieless future. In this session, Choreograph’s Giorgio Suighi will share what the WPP-owned data firm has learned from playing with the cookieless tools in Google’s Privacy Sandbox.
Giorgio Suighi
GROUP DIRECTOR, DATA STRATEGY
CHOREOGRAPH (WPP)
Agencies Only
Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.
We’ll devise solutions to some key challenges discussed on Day 1.
Sandboxes:
11:40 a.m. – fullthrottle.ai: Hacking Mid-market Growth with the AdTech Easy Button
11:50 a.m. – AI Digital:
Amol Waishampayan
CHIEF PRODUCT OFFICER
FULLTHROTTLE.AI
Britany Scott
VP GROWTH
AI DIGITAL
By invitation only
When it comes to identity resolution, the marketplace has only become more complex. Google’s recent about-face on third-party cookies increases uncertainty and confusion in the market and users on many key platforms like iOS and Safari remain difficult to reach.
Advertisers must find the best path forward to drive 1:1 conversations with their most valuable customers at every stage of their customer journey, across all platforms and devices—including those that are the hardest to reach.
Sharing success stories, providing interactive discussion and adding some musical fun (we’re in Tennessee after all), this workshop will explore how advertisers can find the audiences that have become the hardest to reach; how Alternative IDs can effectively solve this problem and drive performance; and how measurement and interoperability challenges can be tackled to unlock widespread adoption.
All are welcome
By invitation only.
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap up day two of the summit. Open to all.
Sara Jerde
MANAGING EDITOR
DIGIDAY MEDIA
Tim Peterson
EXECUTIVE EDITOR, VIDEO & AUDIO
DIGIDAY MEDIA
Wouldn’t it be great if programmatic ad buying were as easy as clicking a button? If only. While there are off-the-shelf algorithms that can guide advertisers’ programmatic buys, some marketers may prefer a more bespoke approach. In this session, hear why Workday and its agency, Jellyfish, are using custom bidding algorithms to tailor the brand’s programmatic tactics.
Alex Block
EVP, PROGRAMMATIC
JELLYFISH
Michelle Miles
SENIOR MEDIA MANAGER
WORKDAY
Given the explosion of retail media network activity, which strategies, partners, and data points have resulted in the most success? Hear from BarkleyOKRP on what’s worked and what hasn’t in 2024.
David Piette
VP, PROGRAMMATIC & PAID SOCIAL
BARKLEYOKRP
This session will explore how to chase performance without sacrificing transparency. As the industry has been charged with doing more with less and has introduced new capabilities with generative AI integrations, the pressure is on to not only be efficient but also show that work.
Linda Cronin
EVP, GLOBAL HEAD OF MEDIA
MONKS
Sara Jerde
MANAGING EDITOR
DIGIDAY MEDIA
Tim Peterson
EXECUTIVE EDITOR, VIDEO & AUDIO
DIGIDAY MEDIA
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Attendees
Sponsors
Learn more about lead generation, thought leadership and branding opportunities for this event.
Venue
1 Hotel Nashville
TN 37203
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Pass Options
- • Access to three days of key insights and honest discussion
- • Three one-on-one 8-Minute Meetings with executives of your choice
• Early access to book the one-to-one meetings of your choice- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Agency execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
- • Access to three days of key insights and honest discussion
- • Five one-on-one 8-Minute Meetings with executives of your choice
- • Early access to book the one-to-one meetings of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Agency execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
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