Digiday Programmatic Marketing Summit

More than a half-dozen years after SPO became the industry’s newest acronym, supply path optimization has never been more relevant — nor more in need of its own optimization. In this session, hear why VaynerMedia’s Anthony Scarola believes too many ad buyers are getting SPO wrong and what needs to change for them to get it right.

In today’s evolving media landscape, identifying partners who can help agencies build technologies to meet customer needs is crucial. In this session, learn how OMG partnered with Amazon Ads, and discover ways you can build resilient technology for your business.

TripAdvisor’s programmatic buying strategy has largely centered on converting consumers into customers at the lower end of the funnel, but in 2025, the travel brand aims to broaden its approach to cover the full funnel. In this session, TripAdvisor’s Matteo Balzani will break down why and how the brand plans to make that shift.

In today’s fast-changing digital landscape, marketers must keep up with shifting consumer behaviors while adapting to a world without relying on third-party cookies. Resonate’s AI-powered predictive data models transform targeting strategies, delivering precise, privacy-first experiences that boost performance and conversions. This session explores how AI enhances creative messaging, optimizes media planning, and enables accurate, privacy-compliant targeting with first-party data, empowering brands to anticipate consumer needs, build loyalty, and foster deeper connections.

Traditional TV measurement has had decades to mature, but measuring ads across connected TVs is still under development — not to mention connecting those campaigns across other media channels. In this session, Tinuiti’s Harry Browne will detail how the agency is devising a unified measurement framework for its clients to cover CTV and beyond.

In this session, Alvin Glay dives into the tools and tactics needed to help ensure first-party data is clean, secure, and consented to, especially for diverse audiences and consumers. When done right, millions of dollars don’t end up being wasted.

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandboxes:

4:45 p.m. – Cognitiv: Cracking the Context Code: How ContextGPT Redefines Precision and Privacy in Advertising

4:55 p.m. – Quantcast: Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact

5:05 p.m. –  AdDaptive: Leverage offline data for more accurate, scalable, and transparent campaigns

By invitation only.

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day one of the summit. Open to all.

Open bar available to all

Join Infolinks, AdLib and attendees for an open bar after party at Harriet’s Rooftop at the One Hotel to round out night 1 of the event.

Given the multitude of players in the media ecosystem and differentiated client KPIs, it’s sometimes hard to know when to buy directly from publishers versus investing through programmatic means. A multitude of factors play into those decisions, from test-and-learn strategies to costs and fees to even brand safety and exclusion lists. Hear from Kinesso’s Thomas Reiker as he shares more on the current environment and offers tips for making the best investment decisions for your brand.

As privacy regulations tighten, marketers and their agencies must adapt to a new era of data-driven marketing, led by an overriding need for consented first-party data. But the wildcard in that is ever-changing consumer habits and comfort levels with sharing data. This session will explore the latest technologies and strategies that enable marketers to prioritize privacy while maintaining effective targeting and measurement.

Measurement, already a challenge for advertisers, is becoming even more difficult with the rise of new programmatic channels and the decline of cookies and IDs. Join Alex Boras, President of Blis US, as he discusses how marketers can connect campaign activity across channels and measure what really matters to brands in today’s landscape.

There’s change coming, though it remains to be exactly from who and for what reason. The ground is starting to shift — from consumers’ trust in brands, the generational divide in how we consume media, the advent of generative AI, and with whatever happens to Google. What can the industry actually agree on? And how do we make a playbook around those truths?

Google may have opted out of eliminating third-party cookies altogether, but its plan to give people the option to opt out of the industry’s de facto tracker means advertisers still need to plan for a cookieless future. In this session, CMI Media’s Clifton Covey will share how the identity landscape is coming into focus in a world where third-party cookies aren’t entirely eliminated.

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:

11:40 a.m. – fullthrottle.ai: Hacking Mid-market Growth with the AdTech Easy Button

11:50 a.m. – AI Digital:

By invitation only

When it comes to identity resolution, the marketplace has only become more complex. Google’s recent about-face on third-party cookies increases uncertainty and confusion in the market and users on many key platforms like iOS and Safari remain difficult to reach.

Advertisers must find the best path forward to drive 1:1 conversations with their most valuable customers at every stage of their customer journey, across all platforms and devices—including those that are the hardest to reach.

Sharing success stories, providing interactive discussion and adding some musical fun (we’re in Tennessee after all), this workshop will explore how advertisers can find the audiences that have become the hardest to reach; how Alternative IDs can effectively solve this problem and drive performance; and how measurement and interoperability challenges can be tackled to unlock widespread adoption.

All are welcome

By invitation only.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up day two of the summit. Open to all.

Wouldn’t it be great if programmatic ad buying were as easy as clicking a button? If only. While there are off-the-shelf algorithms that can guide advertisers’ programmatic buys, some marketers may prefer a more bespoke approach. In this session, hear why Workday and its agency, Jellyfish, are using custom bidding algorithms to tailor the brand’s programmatic tactics.

Given the explosion of retail media network activity, which strategies, partners, and data points have resulted in the most success? Hear from BarkleyOKRP on what’s worked and what hasn’t in 2024.

This session will explore how to chase performance without sacrificing transparency. As the industry has been charged with doing more with less and has introduced new capabilities with generative AI integrations, the pressure is on to not only be efficient but also show that work.

For as much as technology underpins automated advertising, people are ultimately what powers programmatic marketing. In this session, Zero Gravity Marketing’s Kyra Klopp will outline how the agency has managed the growth of its programmatic team — which tripled the size in the past year — as well as those individual team members’ development.