Digiday Programmatic Marketing Summit

With Google’s decision to postpone the phasing out of third-party cookies, the programmatic advertising industry is undergoing significant changes. This event will explore the key trends and strategies that programmatic specialists need to understand to navigate this evolving landscape.

Key topics will include:

• Leveraging first-party data: Exploring the importance of first-party data and effective strategies for collection, activation and utilization.
• Harnessing AI and contextual targeting: Understanding how AI and contextual targeting can help reach the right audience without relying on third-party cookies.
• Prioritizing privacy: Exploring emerging technologies like federated learning and differential privacy to protect user data while enabling effective targeting.
• Adopting alternative identity solutions: Examining the role of unified IDs and other identity solutions in the post-cookie era.
• Adapting measurement and attribution: Developing cookieless measurement solutions and adjusting attribution models to accurately track campaign performance.
• Implementing robust fraud prevention: Ensuring brand safety and protecting ad spend from fraud.

By attending this event, you will gain valuable insights into the latest trends and best practices in programmatic marketing, enabling you to stay ahead of the curve and drive successful campaigns in the post-cookie era.

Prices on passes rise after September 23. Add a reminder to your calendar.