Digiday Programmatic Marketing Summit

December 4-6, 2023 || New Orleans, LA

As the programmatic marketing industry moves away from third-party cookies, various new identifiers, data sources, measurement and attribution methodologies, and media channels are being explored.

The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss these pain points, pitch solutions and ultimately, make valuable business connections. Whether it’s measurement, data challenges or new channels, main stage sessions, town halls and one-to-one meetings connect decision-makers with new ideas and innovative vendors to address key issues.

Join us at the Digiday Programmatic Marketing Summit and leave armed with valuable connections and honest insights to benefit your business.

Speakers

  • speaker
    Hanny AliMEDIA.MONKSHEAD OF CONSULTING AND MARKETING TRANSFORMATION
  • speaker
    Gazmend AlushiWHALARPRESIDENT, MEASUREMENT & ANALYTICS
  • speaker
    Trina ArnettBUTLER, SHINE, STERN & PARTNERSHEAD OF MARKETING SCIENCES
  • speaker
    Rashidi BarnettMICROSOFT ADVERTISING SENIOR PARTNER SALES EXECUTIVE
  • speaker
    Brian BloodgoodLOOP MEDIA, INC.HEAD OF SALES
  • speaker
    Rachel CascisaEPSILONVP, PLATFORM ADOPTION
  • speaker
    Kerel CooperGROUP BLACK PRESIDENT OF ADVERTISING
  • speaker
    Carly DomeALLIANT SENIOR DIRECTOR, AGENCY PARTNERSHIPS
  • speaker
    Shane DwyerLYFTHEAD OF SALES
  • speaker
    Jeremy FainCOGNITIVCEO & CO-FOUNDER
  • speaker
    Melissa GalloCVS MEDIA EXCHANGE (CMX) EXECUTIVE DIRECTOR, HEAD OF OPERATIONS
  • speaker
    Amit GroverQUIZLETHEAD OF PROGRAMMATIC PARTNERSHIPS
  • speaker
    Rachel HirschlPOWER DIGITALVP, ADVANCED TV & PROGRAMMATIC MEDIA
  • speaker
    Trevor JonesPOWER DIGITALDIRECTOR, PROGRAMMATIC MEDIA
  • speaker
    Lauren L. LavinGROUPM NAEXECUTIVE DIRECTOR, COMMERCE PRACTICE LEAD
  • speaker
    Kelly LegerDELOITTE DIGITALMANAGING DIRECTOR, ADVERTISING MARKETING & COMMERCE
  • speaker
    Carley LucasKROGER PRECISION MARKETINGSENIOR PROGRAMMATIC MEDIA ACCOUNT EXECUTIVE
  • speaker
    Alex MaggardKROGER PRECISION MARKETINGSENIOR ACCOUNT EXECUTIVE, AGENCY PARTNERSHIPS
  • speaker
    Ted McNultyADDAPTIVEVP, SALES
  • speaker
    Andrew MillerCMI MEDIA GROUPEVP, DIGITAL ACTIVATION
  • speaker
    Mary O’BrienPMGPROGRAMMATIC MEDIA DIRECTOR
  • speaker
    Therran OliphantESSENCESVP, HEAD OF DATA & TECHNOLOGY, NA
  • speaker
    Mike RosenNATIONAL CINEMEDIACRO
  • speaker
    Cathy RyanMICROSOFT ADVERTISING SENIOR PARTNER SALES EXECUTIVE
  • speaker
    John TiggYIELDMOEVP GLOBAL BUYER DEVELOPMENT & GM INTERNATIONAL
See all Speakers

Agenda

2:00 p.m. CST
Registration Opens
Grand Ballroom Foyer

Welcome to Digiday’s Programmatic Marketing Summit! Upon arrival, head to the Digiday registration table to check in and receive resources for the day ahead.

2:00 p.m. CST
Welcome Drinks
Grand Ballroom Foyer

Welcome Drinks provided by FUTURE

2:30 p.m. CST
Welcome and Opening Remarks
Grand Ballroom

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

2:40 p.m. CST
Eliminating Bias in Programmatic
Grand Ballroom

While our industry has placed greater emphasis around investing in and supporting minority-owned, operated and targeted media companies, our advertising ecosystem is in need of a sustainable infrastructure chain – one that removes legacy barriers to equitable financial opportunity and fair representation of underserved and ethnically diverse suppliers. Brands who have the right tools, information, partners and technology to understand how best to align marketer values with the audiences they need to serve will win. In this session, hear a leading agency executive explore implicit bias that lives within the programmatic ecosystem and provide some best practices to ensure all stakeholders are accountable to ensuring the right media vendors are considered and not eliminated.

speaker

Kerel Cooper

PRESIDENT OF ADVERTISING

GROUP BLACK

speaker
Moderator
Kayleigh Barber
3:05 p.m. CST
Corporate In-Housing vs Agency Resourcing
Grand Ballroom

Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate this new world of consumers, brands have had to steer a course that encompasses these challenges on top of digital’s quickly shifting landscape. When brands need to turn back to agency partners, is this the end of in-housing?

speaker

Hanny Ali

HEAD OF CONSULTING AND MARKETING TRANSFORMATION

MEDIA.MONKS

speaker
Moderator
Kristina Monllos
3:25 p.m. CST
Future-Proofing Programmatic Marketing with CVS Media Exchange (CMX)
Grand Ballroom

Digiday’s Shambry McGee is joined by Melissa Gallo, Exec. Director, Head of Operations for
CVS Media Exchange (CMX) to provide their perspective on the evolution of
Programmatic Marketing. They will discuss Retail Media’s role in this evolution and how
they have worked to keep programmatic marketing relevant in this ever-changing
landscape.

speaker

Melissa Gallo

EXECUTIVE DIRECTOR, HEAD OF OPERATIONS

CVS MEDIA EXCHANGE (CMX)

speaker
Moderator
Shambry McGee
3:40 p.m. CST
The Rise of Retail Media Networks
Grand Ballroom

As brands face mounting technical and data privacy regulatory limitations, RMNs have become a powerful tool to reach customers across mediums and bridge the gap from prospect to sale. Recent Deloitte Digital research revealed that 69% of brands are planning to implement a Retail Media Network (RMN) in the next 3 years. In this session, gain insights from Kelly Leger, Managing Director at Deloitte Digital, on the symbiotic relationship between brands and retailers, as they leverage cutting-edge technologies to unlock new avenues of revenue generation and customer engagement.

speaker

Kelly Leger

MANAGING DIRECTOR, ADVERTISING MARKETING & COMMERCE

DELOITTE DIGITAL

speaker
Moderator
Kristina Monllos
4:00 p.m. CST
Streaming Video Surge: Programmatic Marketing’s Uncharted Territory
Grand Ballroom

Join us for a deep dive into the ever-expanding world of streaming video and its profound implications on programmatic marketing. As streaming continues to redefine how audiences consume content, marketers are faced with unprecedented opportunities and challenges. In this session, we will explore the evolving landscape of programmatic marketing in the context of streaming, shedding light on strategies, data-driven insights, and emerging trends that can supercharge your marketing efforts.

speaker

Andrew Miller

EVP, DIGITAL ACTIVATION

CMI MEDIA GROUP

speaker
Moderator
Tim Peterson
4:20 p.m. CST
Coffee & Networking Break
Canal room foyer

​​Enjoy some refreshments with fellow attendees.

4:35 p.m. CST
Challenge Board & Town Hall
Grand Ballroom Salon 1

Exclusive to VIPs

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

5:05 – Alliant: Data Partner Taste Test: Finding the Perfect Partner for Your Data Strategy

5:15 – Cognitiv: Contextual Advertising Redefined: The AI-Driven Impact on Modern Advertising

5:25 – Loop.TV

5:35 – Addaptive: Leverage offline data for more accurate, scalable, and transparent campaigns

speaker

Carly Dome

SENIOR DIRECTOR, AGENCY PARTNERSHIPS

ALLIANT

speaker

Jeremy Fain

CEO & CO-FOUNDER

COGNITIV

speaker

Brian Bloodgood

HEAD OF SALES

LOOP MEDIA, INC.

speaker

Ted McNulty

VP, SALES

ADDAPTIVE

5:45 p.m. CST
VIP Welcome Reception
Lafayette Ballroom

By invitation only. 

6:00 p.m. CST
8 Minute Meetings
Lafayette Ballroom

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. CST
Cocktail Reception
Courtyard

Join us for a cocktail to wrap Day 1 of the summit. Open to all.

8:00 p.m. CST
Dinner with Strangers

Join up with other attendees for dinner, we suggest M Bistro on the hotel property.

9:30 p.m. CST
After Hours Hangout

Join up with other attendees, we suggest Davenport Lounge on the hotel property.

8:30 a.m. CST
Breakfast & Registration Re-Opens
Grand Ballroom Foyer

While registration re-opens, breakfast will be served courtesy of Digiday.

9:00 a.m. CST
Welcome Back
Grand Ballroom

Welcome back to Day 2 of our mainstage content.

9:05 a.m. CST
The Creator Economy: Shaping the Future of Marketing
Grand Ballroom

What was once dismissed as a mere trend has transformed into a powerful force known as the “creator economy,” leaving an indelible mark on various industries, from retail to beauty and beyond. Brands are now entrusting marketing to digital creators, leveraging their authenticity, extensive reach, and continuous content output. Some even build entire brands around these creators’ expertise. But in this ever-evolving landscape, how can we effectively measure the success of these campaigns? Join us for an insightful session as we delve into the vital measurement strategies that underpin the creation and maintenance of prosperous marketing campaigns within the dynamic world of the creator economy.

speaker

Gazmend Alushi

PRESIDENT, MEASUREMENT & ANALYTICS

WHALAR

speaker
Moderator
Kayleigh Barber
9:25 a.m. CST
Leveraging AI and Machine Learning to Elevate Ad Creative
Grand Ballroom

Machine learning and AI models are powerful tools that can help advertisers supercharge their creatives and deliver increased ROI while targeting in a privacy-secure fashion. Now more than ever, marketers must seek to optimize programmatic trading and refine their creative delivery without having to divert their already strained resources. Join Yieldmo for a discussion on adopting AI to maximize the impact of creative to thrive in this new landscape of advertising.

speaker

John Tigg

EVP GLOBAL BUYER DEVELOPMENT & GM INTERNATIONAL

YIELDMO

9:35 a.m. CST
Unleashing the Power of Context
Grand Ballroom

Contextual targeting and content discovery are essential elements in the ever-evolving world of programmatic advertising. In this session, we’ll uncover the strategies, tools, and techniques that are driving success. We’ll explore how advertisers are harnessing the contextual environment to precisely connect with their target audiences, leveraging the relevance of content to enhance user engagement and boost campaign performance. We’ll share best practices that showcase the art of fine-tuning programmatic advertising to align with the interests and intent of your audience. Be prepared to unlock the secrets to reaching the right people, at the right time, in the right context, for maximum impact and efficiency.

speaker

Mary O’Brien

PROGRAMMATIC MEDIA DIRECTOR

PMG

speaker
Moderator
Kayleigh Barber
9:55 a.m. CST
Data Revolution: The Rise of CTV, Retail Media and Cross-Channel Strategies
Grand Ballroom

Join us for a journey through the revolution in digital media, highlighting the pivotal role of retail media, Connected TV (CTV) and applying cross-channel strategies. Discover how these trends are not just changing the game, but setting new standards for engagement, reach, and effectiveness in advertising.

speaker

Rashidi Barnett

SENIOR PARTNER SALES EXECUTIVE

MICROSOFT ADVERTISING

speaker

Cathy Ryan

SENIOR PARTNER SALES EXECUTIVE

MICROSOFT ADVERTISING

10:05 a.m. CST
The Power of Data in Programmatic

Join us as we deep dive into the dynamic realm of programmatic ad buying and explore the pivotal role of data in shaping advertising strategies. In this session we’ll unravel the complexities of the technology infrastructure that underpins programmatic advertising, providing a comprehensive understanding of the tools and frameworks driving the future of digital marketing.

speaker

Therran Oliphant

SVP, HEAD OF DATA & TECHNOLOGY, NA

ESSENCE

speaker
Moderator
Tim Peterson
10:25 a.m. CST
Beyond Cookies: Innovations in Measurement and Attribution for a Privacy-Focused Future
Grand Ballroom

With the impending demise of third-party cookies, the digital marketing landscape is undergoing a seismic shift. Join us for a forward-looking session that explores innovative measurement and attribution methods that are reshaping the way we understand consumer behavior and track marketing success. We’ll delve into cutting-edge alternatives, such as advanced analytics, machine learning, and privacy-centric technologies, that are paving the way for a more secure and privacy-conscious marketing ecosystem.

speaker

Trina Arnett

HEAD OF MARKETING SCIENCES

BUTLER, SHINE, STERN & PARTNERS

speaker
Moderator
Tim Peterson
10:45 a.m. CST
Using Commerce to Connect with the Future Consumer

Join us as we chat with Lauren L Lavin of GroupM as she outlines her crucial role in their commerce business, including retail media and ad tech partnerships, commerce strategy, and activation best practices. By leveraging data-driven media plans, Lauren helps clients find business solutions and unlock incremental revenue.

speaker

Lauren L. Lavin

EXECUTIVE DIRECTOR, COMMERCE PRACTICE LEAD

GROUPM NA

speaker
Moderator
Kristina Monllos
11:05 a.m. CST
Coffee & Networking Break
Canal room foyer
11:15 a.m. CST
Town Hall
Grand Ballroom Salon 1

We’ll come up with solutions to some of the key challenges discussed during the previous Town Hall.

 

11:55 – Kroger Precision Marketing

12:05 – Quizlet

speaker

Carley Lucas

SENIOR PROGRAMMATIC MEDIA ACCOUNT EXECUTIVE

KROGER PRECISION MARKETING

speaker

Alex Maggard

SENIOR ACCOUNT EXECUTIVE, AGENCY PARTNERSHIPS

KROGER PRECISION MARKETING

speaker

Amit Grover

HEAD OF PROGRAMMATIC PARTNERSHIPS

QUIZLET

12:15 p.m. CST
Lunch
Grand Ballroom Foyer & Canal Rooms

Lunch will be served courtesy of Digiday.

1:00 p.m. CST
Afternoon Activities

This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends.

6:00 p.m. CST
8 Minute Meetings
Lafayette Ballroom

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. CST
Cocktail Reception
Courtyard

Join us for a cocktail to wrap Day 2 of the summit. Open to all.

8:00 p.m. CST
Dinner with Friends

Join up with other attendees for dinner, we suggest M Bistro on the hotel property.

9:30 p.m. CST
After Hours Hangout

Join up with other attendees, we suggest Davenport Lounge on the hotel property.

8:30 p.m. CST
Breakfast
Grand Ballroom Foyer

Breakfast will be served courtesy of Digiday.

9:00 a.m. CST
Welcome Back
Grand Ballroom
9:05 a.m. CST
Driving Success: Lyft’s Programmatic Advertising Journey

Join us as we uncover the strategic approaches and innovative techniques that Lyft has employed to harness the power of programmatic advertising. In this session we’ll learn how Lyft leverages data-driven decision-making, precise targeting, and real-time optimization to not only reach their diverse audience but also to create impactful and cost-efficient campaigns.

speaker

Shane Dwyer

HEAD OF SALES

LYFT

speaker
Moderator
Kristina Monllos
9:25 a.m. CST
Illuminating the Path to Data Transparency
Grand Ballroom

In programmatic marketing, data transparency isa critical focal point. Join us for a discussion on unraveling the intricacies of data transparency and its profound impact on modern marketing strategies. We will delve into the principles, best practices, and technologies that drive transparency, empowering marketers to make informed decisions and build trust with their audiences. Explore the ethical and legal considerations surrounding data transparency, and discover how it can be leveraged to enhance campaign performance, optimize spending, and ensure compliance with evolving regulations.

speaker

Rachel Cascisa

VP, PLATFORM ADOPTION

EPSILON

speaker
Moderator
Kayleigh Barber
9:45 a.m. CST
Mastering CTV
Grand Ballroom

This session will focus on the tangible benefits of programmatic ad buying for connected TV, emphasizing precision in targeting, real-time optimization, and the cost efficiencies that advertisers can harness. We will touch upon challenges and practical solutions, addressing issues like ad fraud and navigating the fragmented connected TV landscape. Join us as we swiftly delve into the critical role of data and analytics, showcasing how artificial intelligence and machine learning elevate campaign optimization.

speaker

Erin Mullaney

ASSOCIATE MEDIA DIRECTOR

CONNELLY PARTNERS

speaker
Moderator
Tim Peterson
10:05 a.m. CST
Premium Content in a Programmatic World
Grand Ballroom

We are all aware of the challenges in the programmatic marketplace, navigating brand safety concerns, alongside the lack of transparency around fraud, bots and MFA sites.  But what if there existed a truly brand safe, premium video option with 100% guaranteed human impressions? Join Mike Rosen, Chief Revenue Officer at National CineMedia as he shares how, through big screen cinema inventory, NCM becomes the latest premium video publisher to enter the programmatic marketplace, and what this means for premium inventory and the overall industry.

speaker

Mike Rosen

CRO

NATIONAL CINEMEDIA

10:20 a.m. CST
Revolutionizing Out-of-Home Advertising
Grand Ballroom

In this session we will unveil the power of data-driven, automated ad placements in the world of outdoor advertising. Learn how programmatic technology is transforming static billboards and traditional signage into hyper-targeted, context-aware communication channels. Discover the opportunities for brands to reach their audiences in real-time, leveraging location data, weather insights, and audience behavior analytics to deliver compelling campaigns.

speaker

Rachel Hirschl

VP, ADVANCED TV & PROGRAMMATIC MEDIA

POWER DIGITAL

speaker

Trevor Jones

DIRECTOR, PROGRAMMATIC MEDIA

POWER DIGITAL

speaker
Moderator
Kristina Monllos
10:40 a.m. CST
Key Takeaways
Grand Ballroom

Hear a summary and key takeaways from all 3 days of content.

See Full Day

Attendees

See all Attendees

Sponsors

Venue

The Ritz Carlton, New Orleans

921 Canal St New Orleans
LA 70112
Please note our room block at the Ritz-Carlton New Orleans has now expired but rooms are still available at the rack rate.

Alternatively, we can suggest the following hotels:

The Saint (located next door) is a boutique hotel, part of the Marriott family of hotels.

Renaissance New Orleans Pere Marquette French Quarter Area Hotel, is a business class hotel about 1 block away (4 minute walk).

Pass Options

Entry-level Pass
$3,795
  • • Access to three days of key insights and honest discussion
  • Three one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Agency execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now
Best Value
Premium Pass
$5,295
  • Special offer: Save $400, usually $5,695
  • • Access to three days of key insights and honest discussion
  • Five one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Agency execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now

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