Digiday Programmatic Marketing Summit
As the programmatic marketing industry moves away from third-party cookies, various new identifiers, data sources, measurement and attribution methodologies, and media channels are being explored.
The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss these pain points, pitch solutions and ultimately, make valuable business connections. Whether it’s measurement, data challenges or new channels, main stage sessions, town halls and one-to-one meetings connect decision-makers with new ideas and innovative vendors to address key issues.
Join us at the Digiday Programmatic Marketing Summit and leave armed with valuable connections and honest insights to benefit your business.
Speakers
- Hanny AliMEDIA.MONKSHEAD OF CONSULTING AND MARKETING TRANSFORMATION
- Gazmend AlushiWHALARPRESIDENT, MEASUREMENT & ANALYTICS
- Trina ArnettBUTLER, SHINE, STERN & PARTNERSHEAD OF MARKETING SCIENCES
- Rashidi BarnettMICROSOFT ADVERTISING SENIOR PARTNER SALES EXECUTIVE
- Brian BloodgoodLOOP MEDIA, INC.HEAD OF SALES
- Rachel CascisaEPSILONVP, PLATFORM ADOPTION
- Kerel CooperGROUP BLACK PRESIDENT OF ADVERTISING
- Carly DomeALLIANT SENIOR DIRECTOR, AGENCY PARTNERSHIPS
- Shane DwyerLYFTHEAD OF SALES
- Jeremy FainCOGNITIVCEO & CO-FOUNDER
- Melissa GalloCVS MEDIA EXCHANGE (CMX) EXECUTIVE DIRECTOR, HEAD OF OPERATIONS
- Amit GroverQUIZLETHEAD OF PROGRAMMATIC PARTNERSHIPS
- Rachel HirschlPOWER DIGITALVP, ADVANCED TV & PROGRAMMATIC MEDIA
- Trevor JonesPOWER DIGITALDIRECTOR, PROGRAMMATIC MEDIA
- Raquel KozlowskiTinuiti Associate Director of Retail Programmatic
- Lauren L. LavinGROUPM NAEXECUTIVE DIRECTOR, COMMERCE PRACTICE LEAD
- Kelly LegerDELOITTE DIGITALMANAGING DIRECTOR, ADVERTISING MARKETING & COMMERCE
- Carley LucasKROGER PRECISION MARKETINGSENIOR PROGRAMMATIC MEDIA ACCOUNT EXECUTIVE
- Alex MaggardKROGER PRECISION MARKETINGSENIOR ACCOUNT EXECUTIVE, AGENCY PARTNERSHIPS
- Ted McNultyADDAPTIVEVP, SALES
- Andrew MillerCMI MEDIA GROUPEVP, DIGITAL ACTIVATION
- Mary O’BrienPMGPROGRAMMATIC MEDIA DIRECTOR
- Therran OliphantESSENCESVP, HEAD OF DATA & TECHNOLOGY, NA
- Mike RosenNATIONAL CINEMEDIACRO
- Cathy RyanMICROSOFT ADVERTISING SENIOR PARTNER SALES EXECUTIVE
- John TiggYIELDMOEVP GLOBAL BUYER DEVELOPMENT & GM INTERNATIONAL
Agenda
Welcome to Digiday’s Programmatic Marketing Summit! Upon arrival, head to the Digiday registration table to check in and receive resources for the day ahead.
Welcome Drinks provided by FUTURE
Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.
While our industry has placed greater emphasis around investing in and supporting minority-owned, operated and targeted media companies, our advertising ecosystem is in need of a sustainable infrastructure chain – one that removes legacy barriers to equitable financial opportunity and fair representation of underserved and ethnically diverse suppliers. Brands who have the right tools, information, partners and technology to understand how best to align marketer values with the audiences they need to serve will win. In this session, hear a leading agency executive explore implicit bias that lives within the programmatic ecosystem and provide some best practices to ensure all stakeholders are accountable to ensuring the right media vendors are considered and not eliminated.

Kerel Cooper
PRESIDENT OF ADVERTISING
GROUP BLACK

Digiday’s Shambry McGee is joined by Melissa Gallo, Exec. Director, Head of Operations for
CVS Media Exchange (CMX) to provide their perspective on the evolution of
Programmatic Marketing. They will discuss Retail Media’s role in this evolution and how
they have worked to keep programmatic marketing relevant in this ever-changing
landscape.

Melissa Gallo
EXECUTIVE DIRECTOR, HEAD OF OPERATIONS
CVS MEDIA EXCHANGE (CMX)

As brands face mounting technical and data privacy regulatory limitations, RMNs have become a powerful tool to reach customers across mediums and bridge the gap from prospect to sale. Recent Deloitte Digital research revealed that 69% of brands are planning to implement a Retail Media Network (RMN) in the next 3 years. In this session, gain insights from Kelly Leger, Managing Director at Deloitte Digital, on the symbiotic relationship between brands and retailers, as they leverage cutting-edge technologies to unlock new avenues of revenue generation and customer engagement.

Kelly Leger
MANAGING DIRECTOR, ADVERTISING MARKETING & COMMERCE
DELOITTE DIGITAL

Join us for a deep dive into the ever-expanding world of streaming video and its profound implications on programmatic marketing. As streaming continues to redefine how audiences consume content, marketers are faced with unprecedented opportunities and challenges. In this session, we will explore the evolving landscape of programmatic marketing in the context of streaming, shedding light on strategies, data-driven insights, and emerging trends that can supercharge your marketing efforts.

Andrew Miller
EVP, DIGITAL ACTIVATION
CMI MEDIA GROUP

Enjoy some refreshments with fellow attendees.
Exclusive to VIPs
Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.
5:05 – Alliant: Data Partner Taste Test: Finding the Perfect Partner for Your Data Strategy
5:15 – Cognitiv: Contextual Advertising Redefined: The AI-Driven Impact on Modern Advertising
5:25 – Loop.TV
5:35 – Addaptive: Leverage offline data for more accurate, scalable, and transparent campaigns

Carly Dome
SENIOR DIRECTOR, AGENCY PARTNERSHIPS
ALLIANT

Jeremy Fain
CEO & CO-FOUNDER
COGNITIV

Brian Bloodgood
HEAD OF SALES
LOOP MEDIA, INC.

Ted McNulty
VP, SALES
ADDAPTIVE
By invitation only.
Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap Day 1 of the summit. Open to all.
Join up with other attendees for dinner, we suggest M Bistro on the hotel property.
Join up with other attendees, we suggest Davenport Lounge on the hotel property.
While registration re-opens, breakfast will be served courtesy of Digiday.
Welcome back to Day 2 of our mainstage content.
What was once dismissed as a mere trend has transformed into a powerful force known as the “creator economy,” leaving an indelible mark on various industries, from retail to beauty and beyond. Brands are now entrusting marketing to digital creators, leveraging their authenticity, extensive reach, and continuous content output. Some even build entire brands around these creators’ expertise. But in this ever-evolving landscape, how can we effectively measure the success of these campaigns? Join us for an insightful session as we delve into the vital measurement strategies that underpin the creation and maintenance of prosperous marketing campaigns within the dynamic world of the creator economy.

Gazmend Alushi
PRESIDENT, MEASUREMENT & ANALYTICS
WHALAR

Machine learning and AI models are powerful tools that can help advertisers supercharge their creatives and deliver increased ROI while targeting in a privacy-secure fashion. Now more than ever, marketers must seek to optimize programmatic trading and refine their creative delivery without having to divert their already strained resources. Join Yieldmo for a discussion on adopting AI to maximize the impact of creative to thrive in this new landscape of advertising.

John Tigg
EVP GLOBAL BUYER DEVELOPMENT & GM INTERNATIONAL
YIELDMO
Contextual targeting and content discovery are essential elements in the ever-evolving world of programmatic advertising. In this session, we’ll uncover the strategies, tools, and techniques that are driving success. We’ll explore how advertisers are harnessing the contextual environment to precisely connect with their target audiences, leveraging the relevance of content to enhance user engagement and boost campaign performance. We’ll share best practices that showcase the art of fine-tuning programmatic advertising to align with the interests and intent of your audience. Be prepared to unlock the secrets to reaching the right people, at the right time, in the right context, for maximum impact and efficiency.

Mary O’Brien
PROGRAMMATIC MEDIA DIRECTOR
PMG

Join us for a journey through the revolution in digital media, highlighting the pivotal role of retail media, Connected TV (CTV) and applying cross-channel strategies. Discover how these trends are not just changing the game, but setting new standards for engagement, reach, and effectiveness in advertising.

Rashidi Barnett
SENIOR PARTNER SALES EXECUTIVE
MICROSOFT ADVERTISING

Raquel Kozlowski
Associate Director of Retail Programmatic
Tinuiti

Cathy Ryan
SENIOR PARTNER SALES EXECUTIVE
MICROSOFT ADVERTISING
Join us as we deep dive into the dynamic realm of programmatic ad buying and explore the pivotal role of data in shaping advertising strategies. In this session we’ll unravel the complexities of the technology infrastructure that underpins programmatic advertising, providing a comprehensive understanding of the tools and frameworks driving the future of digital marketing.

Therran Oliphant
SVP, HEAD OF DATA & TECHNOLOGY, NA
ESSENCE

With the impending demise of third-party cookies, the digital marketing landscape is undergoing a seismic shift. Join us for a forward-looking session that explores innovative measurement and attribution methods that are reshaping the way we understand consumer behavior and track marketing success. We’ll delve into cutting-edge alternatives, such as advanced analytics, machine learning, and privacy-centric technologies, that are paving the way for a more secure and privacy-conscious marketing ecosystem.

Trina Arnett
HEAD OF MARKETING SCIENCES
BUTLER, SHINE, STERN & PARTNERS

Join us as we chat with Lauren L Lavin of GroupM as she outlines her crucial role in their commerce business, including retail media and ad tech partnerships, commerce strategy, and activation best practices. By leveraging data-driven media plans, Lauren helps clients find business solutions and unlock incremental revenue.

Lauren L. Lavin
EXECUTIVE DIRECTOR, COMMERCE PRACTICE LEAD
GROUPM NA

We’ll come up with solutions to some of the key challenges discussed during the previous Town Hall.
11:55 – Kroger Precision Marketing
12:05 – Quizlet

Carley Lucas
SENIOR PROGRAMMATIC MEDIA ACCOUNT EXECUTIVE
KROGER PRECISION MARKETING

Alex Maggard
SENIOR ACCOUNT EXECUTIVE, AGENCY PARTNERSHIPS
KROGER PRECISION MARKETING

Amit Grover
HEAD OF PROGRAMMATIC PARTNERSHIPS
QUIZLET
Lunch will be served courtesy of Digiday.
This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends.
Round 2!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap Day 2 of the summit. Open to all.
Join up with other attendees for dinner, we suggest M Bistro on the hotel property.
Join up with other attendees, we suggest Davenport Lounge on the hotel property.
Breakfast will be served courtesy of Digiday.
Join us as we uncover the strategic approaches and innovative techniques that Lyft has employed to harness the power of programmatic advertising. In this session we’ll learn how Lyft leverages data-driven decision-making, precise targeting, and real-time optimization to not only reach their diverse audience but also to create impactful and cost-efficient campaigns.

Shane Dwyer
HEAD OF SALES
LYFT

In programmatic marketing, data transparency isa critical focal point. Join us for a discussion on unraveling the intricacies of data transparency and its profound impact on modern marketing strategies. We will delve into the principles, best practices, and technologies that drive transparency, empowering marketers to make informed decisions and build trust with their audiences. Explore the ethical and legal considerations surrounding data transparency, and discover how it can be leveraged to enhance campaign performance, optimize spending, and ensure compliance with evolving regulations.

Rachel Cascisa
VP, PLATFORM ADOPTION
EPSILON

This session will focus on the tangible benefits of programmatic ad buying for connected TV, emphasizing precision in targeting, real-time optimization, and the cost efficiencies that advertisers can harness. We will touch upon challenges and practical solutions, addressing issues like ad fraud and navigating the fragmented connected TV landscape. Join us as we swiftly delve into the critical role of data and analytics, showcasing how artificial intelligence and machine learning elevate campaign optimization.

Erin Mullaney
ASSOCIATE MEDIA DIRECTOR
CONNELLY PARTNERS

We are all aware of the challenges in the programmatic marketplace, navigating brand safety concerns, alongside the lack of transparency around fraud, bots and MFA sites. But what if there existed a truly brand safe, premium video option with 100% guaranteed human impressions? Join Mike Rosen, Chief Revenue Officer at National CineMedia as he shares how, through big screen cinema inventory, NCM becomes the latest premium video publisher to enter the programmatic marketplace, and what this means for premium inventory and the overall industry.

Mike Rosen
CRO
NATIONAL CINEMEDIA
In this session we will unveil the power of data-driven, automated ad placements in the world of outdoor advertising. Learn how programmatic technology is transforming static billboards and traditional signage into hyper-targeted, context-aware communication channels. Discover the opportunities for brands to reach their audiences in real-time, leveraging location data, weather insights, and audience behavior analytics to deliver compelling campaigns.

Rachel Hirschl
VP, ADVANCED TV & PROGRAMMATIC MEDIA
POWER DIGITAL

Trevor Jones
DIRECTOR, PROGRAMMATIC MEDIA
POWER DIGITAL

Hear a summary and key takeaways from all 3 days of content.
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Venue

The Ritz Carlton, New Orleans
LA 70112
Alternatively, we can suggest the following hotels:
The Saint (located next door) is a boutique hotel, part of the Marriott family of hotels.
Renaissance New Orleans Pere Marquette French Quarter Area Hotel, is a business class hotel about 1 block away (4 minute walk).
Pass Options
- –
- • Access to three days of key insights and honest discussion
- • Three one-on-one 8-Minute Meetings with executives of your choice
• Early access to book the one-to-one meetings of your choice- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Agency execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
- Special offer: Save $400, usually $5,695
- • Access to three days of key insights and honest discussion
- • Five one-on-one 8-Minute Meetings with executives of your choice
- • Early access to book the one-to-one meetings of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Agency execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Submit your information to learn more about lead generation, thought leadership and branding opportunities.
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