Digiday Programmatic Marketing Summit

Welcome to Digiday’s Programmatic Marketing Summit! Upon arrival, head to the Digiday registration table to check in and receive resources for the day ahead.

Welcome Drinks provided by FUTURE

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

While our industry has placed greater emphasis around investing in and supporting minority-owned, operated and targeted media companies, our advertising ecosystem is in need of a sustainable infrastructure chain – one that removes legacy barriers to equitable financial opportunity and fair representation of underserved and ethnically diverse suppliers. Brands who have the right tools, information, partners and technology to understand how best to align marketer values with the audiences they need to serve will win. In this session, hear a leading agency executive explore implicit bias that lives within the programmatic ecosystem and provide some best practices to ensure all stakeholders are accountable to ensuring the right media vendors are considered and not eliminated.

Digiday’s Shambry McGee is joined by Melissa Gallo, Exec. Director, Head of Operations for
CVS Media Exchange (CMX) to provide their perspective on the evolution of
Programmatic Marketing. They will discuss Retail Media’s role in this evolution and how
they have worked to keep programmatic marketing relevant in this ever-changing
landscape.

As brands face mounting technical and data privacy regulatory limitations, RMNs have become a powerful tool to reach customers across mediums and bridge the gap from prospect to sale. Recent Deloitte Digital research revealed that 69% of brands are planning to implement a Retail Media Network (RMN) in the next 3 years. In this session, gain insights from Kelly Leger, Managing Director at Deloitte Digital, on the symbiotic relationship between brands and retailers, as they leverage cutting-edge technologies to unlock new avenues of revenue generation and customer engagement.

Join us for a deep dive into the ever-expanding world of streaming video and its profound implications on programmatic marketing. As streaming continues to redefine how audiences consume content, marketers are faced with unprecedented opportunities and challenges. In this session, we will explore the evolving landscape of programmatic marketing in the context of streaming, shedding light on strategies, data-driven insights, and emerging trends that can supercharge your marketing efforts.

​​Enjoy some refreshments with fellow attendees.

Exclusive to VIPs

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

5:05 – Alliant: Data Partner Taste Test: Finding the Perfect Partner for Your Data Strategy

5:15 – Cognitiv: Contextual Advertising Redefined: The AI-Driven Impact on Modern Advertising

5:25 – Loop.TV

5:35 – Addaptive: Leverage offline data for more accurate, scalable, and transparent campaigns

By invitation only. 

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap Day 1 of the summit. Open to all.

Join up with other attendees for dinner, we suggest M Bistro on the hotel property.

Join up with other attendees, we suggest Davenport Lounge on the hotel property.

While registration re-opens, breakfast will be served courtesy of Digiday.

Welcome back to Day 2 of our mainstage content.

What was once dismissed as a mere trend has transformed into a powerful force known as the “creator economy,” leaving an indelible mark on various industries, from retail to beauty and beyond. Brands are now entrusting marketing to digital creators, leveraging their authenticity, extensive reach, and continuous content output. Some even build entire brands around these creators’ expertise. But in this ever-evolving landscape, how can we effectively measure the success of these campaigns? Join us for an insightful session as we delve into the vital measurement strategies that underpin the creation and maintenance of prosperous marketing campaigns within the dynamic world of the creator economy.

Machine learning and AI models are powerful tools that can help advertisers supercharge their creatives and deliver increased ROI while targeting in a privacy-secure fashion. Now more than ever, marketers must seek to optimize programmatic trading and refine their creative delivery without having to divert their already strained resources. Join Yieldmo for a discussion on adopting AI to maximize the impact of creative to thrive in this new landscape of advertising.

Contextual targeting and content discovery are essential elements in the ever-evolving world of programmatic advertising. In this session, we’ll uncover the strategies, tools, and techniques that are driving success. We’ll explore how advertisers are harnessing the contextual environment to precisely connect with their target audiences, leveraging the relevance of content to enhance user engagement and boost campaign performance. We’ll share best practices that showcase the art of fine-tuning programmatic advertising to align with the interests and intent of your audience. Be prepared to unlock the secrets to reaching the right people, at the right time, in the right context, for maximum impact and efficiency.

Join us for a journey through the revolution in digital media, highlighting the pivotal role of retail media, Connected TV (CTV) and applying cross-channel strategies. Discover how these trends are not just changing the game, but setting new standards for engagement, reach, and effectiveness in advertising.

Join us as we deep dive into the dynamic realm of programmatic ad buying and explore the pivotal role of data in shaping advertising strategies. In this session we’ll unravel the complexities of the technology infrastructure that underpins programmatic advertising, providing a comprehensive understanding of the tools and frameworks driving the future of digital marketing.

With the impending demise of third-party cookies, the digital marketing landscape is undergoing a seismic shift. Join us for a forward-looking session that explores innovative measurement and attribution methods that are reshaping the way we understand consumer behavior and track marketing success. We’ll delve into cutting-edge alternatives, such as advanced analytics, machine learning, and privacy-centric technologies, that are paving the way for a more secure and privacy-conscious marketing ecosystem.

Join us as we chat with Lauren L Lavin of GroupM as she outlines her crucial role in their commerce business, including retail media and ad tech partnerships, commerce strategy, and activation best practices. By leveraging data-driven media plans, Lauren helps clients find business solutions and unlock incremental revenue.

We’ll come up with solutions to some of the key challenges discussed during the previous Town Hall.

11:55 – Kroger Precision Marketing

12:05 – Quizlet

Lunch will be served courtesy of Digiday.

This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends.

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap Day 2 of the summit. Open to all.

Join up with other attendees for dinner, we suggest M Bistro on the hotel property.

Join up with other attendees, we suggest Davenport Lounge on the hotel property.

Breakfast will be served courtesy of Digiday.

Join us as we uncover the strategic approaches and innovative techniques that Lyft has employed to harness the power of programmatic advertising. In this session we’ll learn how Lyft leverages data-driven decision-making, precise targeting, and real-time optimization to not only reach their diverse audience but also to create impactful and cost-efficient campaigns.

In programmatic marketing, data transparency isa critical focal point. Join us for a discussion on unraveling the intricacies of data transparency and its profound impact on modern marketing strategies. We will delve into the principles, best practices, and technologies that drive transparency, empowering marketers to make informed decisions and build trust with their audiences. Explore the ethical and legal considerations surrounding data transparency, and discover how it can be leveraged to enhance campaign performance, optimize spending, and ensure compliance with evolving regulations.

This session will focus on the tangible benefits of programmatic ad buying for connected TV, emphasizing precision in targeting, real-time optimization, and the cost efficiencies that advertisers can harness. We will touch upon challenges and practical solutions, addressing issues like ad fraud and navigating the fragmented connected TV landscape. Join us as we swiftly delve into the critical role of data and analytics, showcasing how artificial intelligence and machine learning elevate campaign optimization.

We are all aware of the challenges in the programmatic marketplace, navigating brand safety concerns, alongside the lack of transparency around fraud, bots and MFA sites.  But what if there existed a truly brand safe, premium video option with 100% guaranteed human impressions? Join Mike Rosen, Chief Revenue Officer at National CineMedia as he shares how, through big screen cinema inventory, NCM becomes the latest premium video publisher to enter the programmatic marketplace, and what this means for premium inventory and the overall industry.

In this session we will unveil the power of data-driven, automated ad placements in the world of outdoor advertising. Learn how programmatic technology is transforming static billboards and traditional signage into hyper-targeted, context-aware communication channels. Discover the opportunities for brands to reach their audiences in real-time, leveraging location data, weather insights, and audience behavior analytics to deliver compelling campaigns.

Hear a summary and key takeaways from all 3 days of content.