Digiday Programmatic Marketing Summit

More than a half-dozen years after SPO became the industry’s newest acronym, supply path optimization has never been more relevant — nor more in need of its own optimization. In this session, hear why VaynerMedia’s Anthony Scarola believes too many ad buyers are getting SPO wrong and what needs to change for them to get it right.

In today’s evolving media landscape, identifying partners who can help agencies build technologies to meet customer needs is crucial. In this session, learn how OMG partnered with Amazon Ads, and discover ways you can build resilient technology for your business.

TripAdvisor’s programmatic buying strategy has largely centered on converting consumers into customers at the lower end of the funnel, but in 2025, the travel brand aims to broaden its approach to cover the full funnel. In this session, TripAdvisor’s Matteo Balzani will break down why and how the brand plans to make that shift.

In today’s fast-changing digital landscape, marketers must keep up with shifting consumer behaviors while adapting to a world without relying on third-party cookies. Resonate’s AI-powered predictive data models transform targeting strategies, delivering precise, privacy-first experiences that boost performance and conversions. This session explores how AI enhances creative messaging, optimizes media planning, and enables accurate, privacy-compliant targeting with first-party data, empowering brands to anticipate consumer needs, build loyalty, and foster deeper connections.

Traditional TV measurement has had decades to mature, but measuring ads across connected TVs is still under development — not to mention connecting those campaigns across other media channels. In this session, Tinuiti’s Harry Browne will detail how the agency is devising a unified measurement framework for its clients to cover CTV and beyond.

Join Alvin Glay, Chief Strategy Officer at Response Media, for a deep dive into AI’s transformative power in programmatic advertising and gain new insights for planning, executing, and optimizing campaigns.

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandboxes:

4:45 p.m. – Cognitiv: Cracking the Context Code: How ContextGPT Redefines Precision and Privacy in Advertising

4:55 p.m. – Quantcast: Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact

5:05 p.m. –  AdDaptive:

By invitation only.

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Rachel Eckerling of Precision US discusses the challenges and opportunities publishers face as they balance direct and programmatic deals.

As privacy regulations tighten and consumer expectations evolve, the advertising industry must adapt to a new era of data-driven marketing. This session will explore the latest technologies and strategies that enable marketers to prioritize privacy while maintaining effective targeting and measurement.

Measurement, already a challenge for advertisers, is becoming even more difficult with the rise of new programmatic channels and the decline of cookies and IDs. Join Alex Boras, President of Blis US, as he discusses how marketers can connect campaign activity across channels and measure what really matters to brands in today’s landscape.

Join Meredith Nelson, EVP, Marketing & Analytics, Edelman Data & Intelligence, as she delves into the latest trends and innovations shaping the programmatic landscape. Discover how data-driven insights, advanced technologies, and emerging strategies transform brands’ connections with their audiences.

Google may have opted out of eliminating third-party cookies altogether, but its plan to give people the option to opt out of the industry’s de facto tracker means advertisers still need to plan for a cookieless future. In this session, Choreograph’s Giorgio Suighi will share what the WPP-owned data firm has learned from playing with the cookieless tools in Google’s Privacy Sandbox.

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:

11:40 a.m. – fullthrottle.ai: Hacking Mid-market Growth with the AdTech Easy Button

11:50 a.m. – AI Digital:

By invitation only.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Wouldn’t it be great if programmatic ad buying were as easy as clicking a button? If only. While there are off-the-shelf algorithms that can guide advertisers’ programmatic buys, some marketers may prefer a more bespoke approach. In this session, hear why Workday and its agency, Jellyfish, are using custom bidding algorithms to tailor the brand’s programmatic tactics.