Digiday Media Buying Summit

October 26-28, 2026 || Newport Beach, CA

The media buying world stands at a crossroads — all of them leading to or from AI. As clients look to agencies to help guide them through the dizzying array of AI tools, services and opportunities, both holding company shops and independents are assessing how to harness those same options without breaking the bank, while some brands work to bring the work in-house. And AI is having an impact on all facets of agency work, from programmatic to content creation, from influencer marketing to retail media.

Does your agency know how to ration tokens effectively? Can you help your client navigate the right way to show up in LLMs? How far along are you in empowering your planning or buying with AI tools? Join Digiday’s fall Media Buying Summit as we tackle these opportunities and challenges — and answer these questions with the right experts.

Prices on passes increase after August 17. Add a calendar reminder.

Agenda

1:30 p.m. PT
Registration Opens

Registration opens and our team will be ready to greet you. Please stop by to check in and grab your badge.

2:00 p.m. PT
Opening remarks

Welcome. The editorial team will kick off the day’s sessions.

2:10 p.m. PT
Speaker session
2:30 p.m. PT
Speaker session
2:50 p.m. PT
Speaker session
3:10 p.m. PT
Speaker session
3:30 p.m. PT
Coffee & networking break

Take a break, grab a coffee and connect with fellow attendees before the next session begins.

4:00 p.m. PT
Town hall

Agencies & brands only. Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry. Together, we’ll create a challenge board and explore the real issues you’re facing — think of it as group therapy.

5:15 p.m. PT
VIP Cocktail reception

Join us for a welcome drink and networking ahead of the 10-Minute Meetings.

5:30 p.m. PT
10-Minute Meetings

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:35 p.m. PT
Cocktail reception

Wrap Day 1 with cocktails and network with your peers. Open to all.

8:30 a.m. PT
Breakfast

Fuel up with breakfast, courtesy of Digiday, as we get the day started.

9:00 a.m. PT
Welcome back

Welcome back! The editorial team is about to kick off day 2.

9:05 a.m. PT
Speaker session
9:25 a.m. PT
Speaker session
9:45 a.m. PT
Speaker session
10:05 a.m. PT
Speaker session
10:25 a.m. PT
Speaker session
10:45 a.m. PT
Coffee & networking break

Take a break, grab a coffee and connect with fellow attendees before the next session begins.

11:00 a.m. PT
Town hall & challenge board

Agencies & brands only. Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.

12:00 p.m. PT
Lunch

Recharge with lunch and network with peers.

1:00 p.m. PT
Afternoon activities

Take a break from today’s content, catch up on work or spend time with fellow attendees. We’ll see you back for 10-Minute Meetings.

5:30 p.m. PT
10-Minute Meetings

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:35 p.m. PT
Cocktail reception

Join us for cocktails to wrap Day 2. Open to all.

8:30 a.m. PT
Breakfast

Fuel up with breakfast, courtesy of Digiday, as we get the day started.

9:00 a.m. PT
Welcome back

Welcome back! The editorial team is about to kick off the final day of sessions.

9:05 a.m. PT
Speaker session
9:25 a.m. PT
Speaker session
9:45 a.m. PT
Speaker session
10:05 a.m. PT
Speaker session
10:25 a.m. PT
Closing remarks & key takeaways

Digiday moderators will recap the event’s key takeaways.

See Full Day

Attendees

Sponsors

Venue

VEA Newport Beach

900 Newport Center Dr Newport Beach
CA 92660

Pass Options

Connect Pass
$3,145
  • Super Early Rate
    Price increases to $3,395 after Aug. 17
  • • Access to three days of key insights and honest discussion
  • Three one-on-one 10-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now
Best Value
Premium Connect Pass
$4,745
  • Super Early Rate
    Price increases to $4,945 after Aug. 17
  • • Access to three days of key insights and honest discussion
  • Five one-on-one 10-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now

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Interested in speaking opportunities? Contact us for more information.

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VIP Opportunities

Are you a media buying executive? You could be eligible for a VIP pass.

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