In the past year, agencies have had their feet held to the fire as societal changes, blossoming new social channels and ad budgets have fluctuated and ushered in a new era of change. As the world weighs a slow in-person return a year and a half into the spread of COVID-19, agencies are left rearranging the pieces for their own new normal.

How are they focused on retaining talent? What challenges are they seeing in the marketplace due to the pandemic? How are they authentically navigating their own set of DE&I initiatives? Join us for three days in Miami, Florida as we explore solutions to these challenges, provide ideas for your own strategies and connect attendees from across the industry.

Please note: The health and safety of attendees is our top priority which is why we’re requiring masks to be worn indoors. You can find more about our Covid protocols here.

 

Speakers

  • speaker
    Caroline VanovermeireDENTSU INTERNATIONALGLOBAL DIRECTOR OF TALENT, LEADERSHIP AND ORGANIZATIONAL DEVELOPMENT
  • speaker
    Dario RacitiZERO CODEMANAGING DIRECTOR
  • speaker
    Josy AmannMEDIA MATTERS WORLDWIDECO FOUNDER
  • speaker
    Taji KaminasliMEDIA MATTERS WORLDWIDECO FOUNDER
  • speaker
    Josh PalauPHDCHIEF MEDIA AND ACTIVATION OFFICER
  • speaker
    Olga O’DonnellDENTSU INTERNATIONALHEAD OF BRAND SAFETY
  • speaker
    Megan PagliucaOMNICOM MEDIA GROUP CHIEF ACTIVATION OFFICER
  • speaker
    Jason CarrascoGUPTA MEDIAHEAD OF STRATEGIC PARTNERSHIP & GROWTH
  • speaker
    Rayna ElliotHORIZON MEDIASVP, DIGITAL STRATEGY AND INNOVATION
  • speaker
    Lisa TorresPUBLICIS MEDIAPRESIDENT OF CULTURAL QUOTIENT
  • speaker
    Katie HaniffyPEPSICO BEVERAGES NORTH AMERICAHEAD OF MEDIA STRATEGY & INVESTMENT
  • speaker
    David GainesMEDIA BY MOTHERCEO & FOUNDER
  • speaker
    Dave KerseyGSD&MSVP, EXECUTIVE MEDIA DIRECTOR
See all Speakers

Agenda

2:00 p.m. EDT
Registration Opens
2:30 p.m. EDT
Welcome and Key Trends

Welcome back to the Digiday Media Buying Summit, we’ll kick off our three-day event with an overview of the top trends impacting the industry.

2:45 p.m. EDT
Shifts in Programmatic Media Buying

In this session, we will discuss with Josh Palau, chief media & activation officer at PHD, what this shift means for programmatic media buying, against the backdrop of increased data privacy regulation and the urgency to find alternatives to the third-party cookie.

speaker

Josh Palau

CHIEF MEDIA AND ACTIVATION OFFICER

PHD

3:05 p.m. EDT
Believing In New Channels

As DTC brands grow, they are starting to diversify marketing initiatives away from just Facebook. In this session, Josy Amann and Taji Kaminasli, co-founders of Media Matters Worldwide will discuss the channels agencies are finding value in, whether that’s matured properties such as Reddit or newcomers like TikTok.

speaker

Josy Amann

CO FOUNDER

MEDIA MATTERS WORLDWIDE

speaker

Taji Kaminasli

CO FOUNDER

MEDIA MATTERS WORLDWIDE

3:25 p.m. EDT
Partner Perspective
3:40 p.m. EDT
Retaining Talent in the Great Resignation

Bracing for a “Great Resignation,” how are agencies braced to retain talent? What sort of benefit packages are they thinking of offering employees? Has the pandemic shifted expectations in terms of where employees are required to work and live? In this session, hear Caroline Vanovermeire, global director of talent, leadership, and organizational development at dentsu international address these questions.

speaker

Caroline Vanovermeire

GLOBAL DIRECTOR OF TALENT, LEADERSHIP AND ORGANIZATIONAL DEVELOPMENT

DENTSU INTERNATIONAL

4:00 p.m. EDT
Partner Perspective
4:10 p.m. EDT
Case Study: Established DE&I Initiatives to Support Minority-Owned Media

In this session, we will hear Lisa Torres, president of Cultural Quotient at Publicis Media speak to the formation and implementation of the recently established Once & For All Coalition focused on removing industry barriers to create equitable financial opportunities for underrepresented suppliers with the aim of fostering multicultural growth industry-wide. Lisa will walk us through the strategy, where they started, the results. And where they go from here.

speaker

Lisa Torres

PRESIDENT OF CULTURAL QUOTIENT

PUBLICIS MEDIA

4:45 p.m. EDT
Coffee and Networking Break
5:00 p.m. EDT
Media Buying Leader Tracks

Join one of the two tracks to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board.

5:45 p.m. EDT
VIP Welcome Reception

Please join us for a drink before we head into our 8-Minute Meetings.

6:00 p.m. EDT
8 Minute-Meetings

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. EDT
Cocktail Reception
8:00 p.m. EDT
Dinner with Strangers
9:30 p.m. EDT
After-hours Hangout
8:00 a.m. EDT
Breakfast and Registration Re-opens

Media Buying Leader Tracks — Town Hall

Participants will meet to discuss the biggest challenges from last night’s Challenge Board and narrow in on the key trends moving forward into 2022.

9:15 a.m. EDT
Coffee and Networking Break
9:30 a.m. EDT
Media Buying Leader Tracks — Working Group

Participants will meet to to continue their discussion on the key trends moving forward into 2022, and start working on potential solutions and outcomes to those trends.

10:15 a.m. EDT
Welcome Back to Main Stage Content
10:20 a.m. EDT
Rethinking The Media Agency of Today

As the demands of a competitive marketplace exacerbated by technological advances shaped media agencies’ competitive advantage and offerings over the past fifteen years, the importance of media agencies work has not lessened but instead evolved. In this session, Dave Gaines, CEO of Media By Mother speaks to the importance of a holistic approach to media buying. Gaines will share his views on how investing in talent who understand how media works and how to apply that thinking to solve business needs is the new competitive advantage.

10:40 a.m. EDT
Partner State of the Industry
10:55 a.m. EDT
Remuneration Adjustments

Post-pandemic, especially, how have terms changed? How are agencies navigating this new normal? In this session, we will hear firsthand from Dave Kersey, svp executive media director at GSD&M how these changes have impacted agencies and what the future holds.

11:15 a.m. EDT
Partner Perspective
11:30 a.m. EDT
Post-Pandemic Marketplace

How did the pandemic reshape timelines and expectations? Given what we saw during the upfronts, what does this mean for the rest of the year? Join us to hear from Katie Haniffy, head of media strategy and investment at PepsiCo Beverage North America as she discusses these questions.

speaker

Katie Haniffy

HEAD OF MEDIA STRATEGY & INVESTMENT

PEPSICO BEVERAGES NORTH AMERICA

11:50 a.m. EDT
Partner Perspective
12:00 p.m. EDT
Following the Third-Party Cookie Crumbs in Contextual Targeting

Contextual targeting has returned to the forefront of planning and execution discussions as a result of looming cookie deprecation. Given changes in technology, how has that approach to connecting clients to suitable consumers changed? Is it more effective or is it a bandaid until a new generation of identifiers is in market? And is this an effective way to work around walled gardens that force advertisers and agencies to work on only their terms? Join us for this session as Rayna Elliot, svp, digital strategy and innovation at Horizon Media answers these questions and more.

12:20 p.m. EDT
Coffee and Networking Break
12:35 p.m. EDT
Media Buying Leader Tracks — Working Group

Participants will meet to finalize the solutions to the challenges that were raised earlier in the day. Key takeaways will be presented tomorrow during the stage content.

1:00 p.m. EDT
Lunch
2:00 p.m. EDT
Afternoon Activities

Use this time to get some sun, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

6:00 p.m. EDT
8-Minute Meetings

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. EDT
Cocktail Reception
8:00 p.m. EDT
Dinner with Friends
9:30 p.m. EDT
After-hours Hangout
8:30 a.m. EDT
Breakfast
9:00 a.m. EDT
Welcome Back
9:05 a.m. EDT
Navigating The Post-Cookie World

In this session, we will discuss how agencies are prepared to navigate a post-cookie world. What data sets are they prepared to navigate? How will this change the landscape?

speaker

Megan Pagliuca

CHIEF ACTIVATION OFFICER

OMNICOM MEDIA GROUP

9:25 a.m. EDT
Partner Perspective
9:40 a.m. EDT
The Expansion of Brand Safety

Brand Safety and suitability have been top of mind for advertisers for years. Now, there’s a new concept called Brand Integrity, for which brands need to establish new standards that allow them to invest and make decisions with confidence. Marketers have always been cautious about media placements and appearing alongside content that could negatively affect their brand, but often look to short-term fixes when issues arise. In proactively focusing on brand integrity and following a new set of standards, they can feel confident their values are maintained throughout the entire campaign process without interruption, while also beginning on a journey to enhance their inclusiveness with new partners. In this session, Olga O’Donnell, head of brand insurance at dentsu International will discuss strategic approaches to brand assurance and the industry collaboration in this space.

speaker

Olga O’Donnell

HEAD OF BRAND SAFETY

DENTSU INTERNATIONAL

9:55 a.m. EDT
Partner Perspective
10:05 a.m. EDT
Don’t Call it a Comeback: How OOH Has Evolved As A Performance Marketing Tool

Location targeting, first-party data and remarketing have transformed digital marketing strategy for years now. In this session, hear from Jason Carrasco, head of strategic partnerships & growth at Gupta Media explore how these same tactics are impacting traditional media, specially OOH, how they’re helping the industry rebound from the past 18 months and how marketers are using the spectacle of out of home to amplify their overall marketing efforts.

speaker

Jason Carrasco

HEAD OF STRATEGIC PARTNERSHIP & GROWTH

GUPTA MEDIA

10:25 a.m. EDT
Investments in Gaming

With advertising spend on gaming and Esports on the rise, this session will focus on the latest moves in the industry from the viewpoint of Dario Raciti, managing director at Zero Code. Join us for this session as we address the embrace of augmented reality, the rise of competitive gaming, and the increase in audiences and engagement.

speaker

Dario Raciti

MANAGING DIRECTOR

ZERO CODE

10:40 a.m. EDT
Media Buying Leader Track Findings

Over the last few days, participants have met in groups to face industry challenges head on. In these brief overviews, we’ll not only hear what media buyers believe to be current hurdles in the industry, but also what some possible solutions may be as we head into 2022.

11:30 a.m. EDT
Key Takeaways

We’ll close out the fall 2021 Digiday Media Buying Summit with a look back at the previous days of content to determine what key elements have been the most important to our participants.

See Full Day

Attendees

Who Attends?
  • 81%
    Director-level and above
  • 88%
    Expect to do business with a connection made
See all Attendees

Sponsors


Digiday and Kimpton Epic Hotel Miami will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue


Venue

Kimpton Epic Hotel Miami

270 Biscayne Boulevard Way Miami
Florida 33131
To book your stay at the Kimpton Epic Hotel, please use this link https://bit.ly/3rTWZUF to receive a special room rate of $259.00 per night, plus tax. Please note: The cut-off date for that room rate is September 26th or whenever the room block fills.

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