Connect with top programmatic leaders

Join us Dec. 1-3 to connect with leaders from CMI Media Group, Publicis Media, Ogilvy and many more

SECURE YOUR SEAT

Digiday Media Buying Summit

October 15-17, 2025 || Phoenix, AZ

If you don’t know the meaning of the phrase agentic AI, you may already be behind the times. Generative AI’s explosion across media and marketing has ushered in all sorts of new innovations – but also challenges – to the media agency world. Search is being upended, talent and staffing are already feeling the impact – and the industry has been playing with machine-learning for a decade now but still finding new uses.

Beyond AI, the challenges and opportunities shaping media buying and marketing are myriad: the power and inconsistencies of the creator economy, connected TV’s massive growth but confused marketplace, retail media’s surge as a full-funnel channel, the increased ability to invest programmatically, new measurement tools that come with asterisks in their quality or use and the cloud over diversity as an initiative but its continued importance to the media agency ecosystem.

The Digiday Media Buying Summit equips you with the knowledge, strategies and connections you need to navigate this ever-changing media buying and marketing landscape through keynote and fireside discussions and informed panelists. And our signature agency-only Town Halls enable the sharing of pain points as well as solutions to overcome them that you can take back to your colleagues who aren’t lucky enough to attend.

Speakers

  • speaker
    Allison BakkenCOLLECTIVE MEASURESCO-PRESIDENT, MANAGING DIRECTOR
  • speaker
    Amanda Black1440VP OF SALES
  • speaker
    Ashmita ChatterjeeRISE, A QUAD AGENCYGROUP VICE PRESIDENT
  • speaker
    AMANDA DEVITOBUTLER/TILLCHIEF MARKETING OFFICER
  • speaker
    Eric BeeneVML CHIEF ANALYTICS & DATA OFFICER
  • speaker
    Evan HorowitzMOVERS + SHAKERSCHIEF EXECUTIVE OFFICER
  • speaker
    Joe KaufmanELITE MEDIA GROUPCEO
  • speaker
    Nili KlenoffMASTERCARDEVP, NEW PRODUCT DEVELOPMENT & CUSTOMER EXPERIENCE, DATA & SERVICES
  • speaker
    Kyle McGovernDIGITAL REMEDYSALES DIRECTOR
  • speaker
    Ted McNultyADDAPTIVEVP, SALES
  • speaker
    Will MestayerSIERRA NEVADA BREWING COMPANYSR. DIRECTOR, INTEGRATED MARKETING
  • speaker
    Sara OwensAXM (Ars X Machina)SVP, ANALYTICS & DATA SCIENCE
  • speaker
    Swapnil PatelATTENTION ARCCO-PRESIDENT
  • speaker
    JENNY PENICHINFLUENCERPRESIDENT, NORTH AMERICA
  • speaker
    Amy PorterRPASVP, EXECUTIVE DIRECTOR, DIGITAL MEDIA
  • speaker
    Tim RingelMEET THE PEOPLEGLOBAL CEO
  • speaker
    Randy SaperstoneREALTOR.COMVP NATIONAL ADVERTISING SALES & BRAND PARTNERSHIPS
  • speaker
    Kern SchiresonKNOWNCHIEF EXECUTIVE OFFICER
  • speaker
    Christine SchraderWPROMOTEVICE PRESIDENT, STRATEGIC INNOVATION
  • speaker
    Brent SeabornTUNNLCHIEF DATA SCIENTIST, CO-FOUNDER
  • speaker
    Vikram SethKNOW COMPANYCEO & FOUNDER
  • speaker
    Adam SilverblattINSTACARTHEAD OF OFF-PLATFORM AD SALES & STRATEGY
  • speaker
    Sylvain TronCYLNDR STUDIOSMANAGING DIRECTOR
See all Speakers

Agenda

1:30 p.m.
Registration opens
Wildflower Foyer

Please pick up your badges at the registration desk.

2:00 p.m.
Opening remarks
Wildflower Ballroom

Join us as the editorial team kicks off the event with the state of the industry.

speaker

Sam Bradley

SENIOR REPORTER

DIGIDAY

speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY MEDIA

2:15 p.m.
The shifting sands of media buying
Wildflower Ballroom

Join Will Mestayer of Sierra Nevada Brewing Company and Sara Owens of AXM as they discuss the power of data in a privacy-first world. With first-party data being the new north star, Sara and Will will discuss alternative identification and measurement solutions, including contextual approaches.

speaker

Sara Owens

SVP, ANALYTICS & DATA SCIENCE

AXM (Ars X Machina)

speaker

Will Mestayer

SR. DIRECTOR, INTEGRATED MARKETING

SIERRA NEVADA BREWING COMPANY

speaker
Moderator
Sam Bradley
2:35 p.m.
The AI revolution in search
Wildflower Ballroom

Search as we know it is being fundamentally upended by AI. Christine Shader, VP of Strategic Innovation at wPromote, will explore how AI’s deep integration into search engines and user interfaces is transforming the way people discover information, products, and services.

speaker

Christine Schrader

VICE PRESIDENT, STRATEGIC INNOVATION

WPROMOTE

speaker
Moderator
Sara Jerde
2:55 p.m.
Sponsor workshop with Cognitiv
Wildflower Ballroom
3:10 p.m.
AI Regulation: Driving transformation or stifling innovation?
Wildflower Ballroom

The evolving landscape of AI regulation (or its absence) will profoundly shape the future of technology and business. In this session, Tim Ringel, Global CEO at Meet the People, will discuss the potential impacts of various regulatory approaches on innovation, ethical AI development, and industry transformation, examining how compliance and policy will drive strategic decisions.

speaker

Tim Ringel

GLOBAL CEO

MEET THE PEOPLE

speaker
Moderator
Michael Bürgi
3:30 p.m.
Retail Media at the Crossroads: Simplifying the path to omnichannel success
Wildflower Ballroom

Retail media is at an inflection point, evolving into a myriad of opportunities across retail sites and platforms, but also creating the challenge of knowing how to effectively allocate budgets across many different channels. Hear from Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart, on how the industry can approach the next phase of retail media to overcome the complexity of a fragmented landscape and deliver measurable omnichannel results.

speaker

Adam Silverblatt

HEAD OF OFF-PLATFORM AD SALES & STRATEGY

INSTACART

3:45 p.m.
Influencer & Creator Marketing: Building authentic connections at scale
Wildflower Ballroom

Jenny Penich, President NA at Influencer, will discuss  effective strategies for influencer and creator marketing, including how to identify the right partners, craft compelling campaigns, measure impact beyond vanity metrics, and foster authentic relationships that resonate with target audiences and drive measurable results.

speaker

JENNY PENICH

PRESIDENT, NORTH AMERICA

INFLUENCER

speaker
Moderator
Sara Jerde
4:05 p.m.
Networking break
Wildflower Foyer

Grab a coffee and connect with your peers before the Town Hall.

4:20 p.m.
Town hall & challenge board
Desert Suite 3-5
Agencies & Brands Only.
Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.
Sandboxes

4:45 pm: AdDaptive – Leverage offline data for more accurate, scalable, and transparent campaigns

4:55 pm: Channel Factory

5:05pm: Realtor.com – Unpacking the Mover Mindset: What Brands Need to Know

speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY MEDIA

speaker

Sam Bradley

SENIOR REPORTER

DIGIDAY

speaker

Ted McNulty

VP, SALES

ADDAPTIVE

speaker

Randy Saperstone

VP NATIONAL ADVERTISING SALES & BRAND PARTNERSHIPS

REALTOR.COM

5:15 p.m.
VIP cocktail reception
Wildflower Ballroom

Enjoy a cold beverage before publishers head into 10-Minute Meetings.

5:30 p.m.
10-minute meetings
Wildflower Ballroom

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:35 p.m.
Cocktail reception
Wildflower Terrace

Join us for a cocktail to wrap up Day 1. Open to All.

8:30 a.m.
Breakfast
Clubhouse Green

Grab a bite to eat before Day 2 sessions begin.

9:00 a.m.
Opening remarks
Wildflower Ballroom
speaker

Sam Bradley

SENIOR REPORTER

DIGIDAY

9:05 a.m.
The rise of retail media
Wildflower Ballroom

Hear from Mastercard’s Nili Klenoff about how her approach to strategic retail media investments can be seamlessly integrated into an omnichannel investment to drive measurable growth and enhance the customer journey across all touchpoints.

speaker

Nili Klenoff

EVP, NEW PRODUCT DEVELOPMENT & CUSTOMER EXPERIENCE, DATA & SERVICES

MASTERCARD

speaker
Moderator
Sam Bradley
9:25 a.m.
A case for employee-owned agencies
Wildflower Ballroom

In this session, Butler/Till’s Amanda Devito and Collective Measures ‘ Allison Bakken will discuss how employee-owned agencies are fostering talent, driving transparency, and building sustainable growth in the digital age.

speaker

AMANDA DEVITO

CHIEF MARKETING OFFICER

BUTLER/TILL

speaker

Allison Bakken

CO-PRESIDENT, MANAGING DIRECTOR

COLLECTIVE MEASURES

speaker
Moderator
Michael Bürgi
9:45 a.m.
Sponsor workshop with Tatari
Wildflower Ballroom
10:00 a.m.
The evolving role of data in modern media buying
Wildflower Ballroom

Join Eric Beane, Chief Analytics and Data Officer at VML, as he explores the dynamic landscape of data utilization in today’s media buying. This session will delve into the latest trends and ever-evolving use cases, revealing how data is continuously reshaping strategy, optimization, and measurement in the pursuit of greater media effectiveness.

speaker

Eric Beene

CHIEF ANALYTICS & DATA OFFICER

VML

speaker
Moderator
Sam Bradley
10:20 a.m.
Sponsor dialogue with Tunnl
Wildflower Ballroom
speaker

Brent Seaborn

CHIEF DATA SCIENTIST, CO-FOUNDER

TUNNL

10:30 a.m.
Cracking the Virality Code: How one agenc secures millions of organic views and drive fandom
Wildflower Ballroom

Come behind the scenes and learn how we consistently drive viral reach for brands like e.l.f. Cosmetics, Tinder, and Adobe. There’s an art to reading the cultural tea leaves, building social-native creative, and unleashing it in the right place at the right time. Creative agency Movers+Shakers will open up its playbook so you learn how to create culture, not just follow trends. This is the path to millions of organic views and passionate fandom.

speaker

Evan Horowitz

CHIEF EXECUTIVE OFFICER

MOVERS + SHAKERS

speaker
Moderator
Sara Jerde
10:50 a.m.
Networking & coffee break
Wildflower Foyer

Grab a coffee and connect with your peers before the Town Hall begins.

 

 

11:00 a.m.
Town hall & challenge board
Desert Suite 3-5
Agencies & Brands Only.
Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.
Sandboxes

11:30 am: Digital Remedy – Media That Performs: The Questions Behind the Results

11:40 am: Elite Media Group

11:50 am: 1440 – Redefining News and Knowledge for the Insatiably Curious

speaker

Kyle McGovern

SALES DIRECTOR

DIGITAL REMEDY

speaker

Joe Kaufman

CEO

ELITE MEDIA GROUP

speaker

Amanda Black

VP OF SALES

1440

12:00 p.m.
Lunch
Clubhouse Green

Open to All.

1:00 p.m.
Afternoon activities
5:15 p.m.
VIP cocktail hour
Wildflower Ballroom

Grab a cold beverage before 10-minute meetings begin.

5:30 p.m.
10-minute meetings
Wildflower Ballroom

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:35 p.m.
Cocktail reception
Wildflower Terrace
Join us for a cocktail to wrap up Day 2. Open to All.

Today’s Highlight

5:30 p.m.
10-minute meetings
8:30 a.m.
Breakfast
Clubhouse Green

Grab a bite to eat before general sessions begin.

9:00 a.m.
Opening remarks
Wildflower Ballroom
speaker

Sam Bradley

SENIOR REPORTER

DIGIDAY

speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY MEDIA

9:05 a.m.
A look at KNOWN’s custom AI platform
Wildflower Ballroom

This session will provide an in-depth examination of the capabilities, limitations, and real-world applications of KNOWN’s custom AI platform.

speaker

Kern Schireson

CHIEF EXECUTIVE OFFICER

KNOWN

speaker
Moderator
Michael Bürgi
9:25 a.m.
Navigating the AI-powered, cookieless future of programmatic advertising
Wildflower Ballroom

The programmatic landscape is undergoing a rapid and irreversible transformation. With the deprecation of third-party cookies on the horizon, a new era of data-driven advertising is emerging. This session will explore the most critical trends and technologies shaping the future of programmatic, with a special focus on the pivotal role of AI.

speaker

Ashmita Chatterjee

GROUP VICE PRESIDENT

RISE, A QUAD AGENCY

speaker

Amy Porter

SVP, EXECUTIVE DIRECTOR, DIGITAL MEDIA

RPA

speaker
Moderator
Sam Bradley
9:45 a.m.
From Bottleneck to Breakthrough: How AI-generated video creative Is powering smarter media
Wildflower Ballroom

How do you test, learn, and scale when you don’t have enough video assets to match your media strategy? That’s one of the many challenges media teams face every day. Join Swapnil Patel and Sylvain Tron as they share how they’re prototyping AI-generated video creative to test the impact of variables like brand, location, service provider, promotion, and even weather.

speaker

Swapnil Patel

CO-PRESIDENT

ATTENTION ARC

speaker

Sylvain Tron

MANAGING DIRECTOR

CYLNDR STUDIOS

speaker
Moderator
Michael Bürgi
10:05 a.m.
Unlocking growth and building an ecosystem
Wildflower Ballroom

Join Vikram Seth, founder and CEO of Know Company, for an exclusive look into his unique investment philosophy. In this candid session, Vikram will share the principles that guide his investment decisions.

speaker

Vikram Seth

CEO & FOUNDER

KNOW COMPANY

speaker
Moderator
Michael Bürgi
10:25 a.m.
Closing remarks
Wildflower Ballroom
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY MEDIA

speaker

Sam Bradley

SENIOR REPORTER

DIGIDAY

See Full Day

Attendees

Sponsors

Venue

JW Marriott Desert Ridge

5350 E Marriott Dr Phoenix
AZ 85054

Pass Options

Connect Pass
$3,595
  • • Access to three days of key insights and honest discussion
  • Three one-on-one 10-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now
Best Value
Premium Connect Pass
$5,445
  • • Access to three days of key insights and honest discussion
  • Five one-on-one 10-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now

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