Digiday Media Buying Summit
The Digiday Media Buying Summit equips you with the knowledge, strategies and connections you need to navigate the ever-changing media buying and marketing landscape.
This year’s summit will explore the challenges and opportunities shaping media buying and marketing: harnessing the power of the creator economy, embracing connected TV, unlocking the power of retail media networks, the pros and cons of automated buying, cultivating a diverse staff to ensure a plurality of thought, the future of connected TV and so much more.
Beyond the Sessions: This summit is more than just learning. Connect with industry leaders, brand executives and fellow media buyers. Share best practices, forge valuable connections and gain the insights you need to stay ahead of the curve.
Sign up for the latest news on this and other Digiday events.
Speakers
Agenda
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
Kamran Asghar built Crossmedia from the ground up to become one of the most successful independent media agencies around. In this keynote conversation, Asghar will touch on integration issues, principal-based media, tech’s role in media, ethics/bias in data, and the value of DE&I.
Kamran Asghar
CEO
CROSSMEDIA
In today’s fast-paced digital marketing environment, staying ahead of consumer behavior is critical to success. Resonate’s AI-powered predictive data models give marketers the tools to revolutionize their targeting strategies and significantly boost media conversion. In this session, we’ll explore how leveraging AI can enhance your creative messaging, streamline media planning, and enable precise targeting that drives better results. Discover how predictive data not only helps you anticipate customer needs but also fosters deeper connections, increasing loyalty and fueling business growth.
Jonathan Ricard
CHIEF STRATEGY OFFICER
RESONATE
With a record political advertising spend expected going into this year’s election season, agencies are building safeguards while trying to navigate the competitive space. Hear from our panel on how they are guiding clients and strategizing around the content, from fundraising goals to political campaigns.
Erik Huberman
FOUNDER & CEO
HAWKE MEDIA
Sherine Patrick
MEDIA STRATEGY DIRECTOR
JELLYFISH
Sarah Stanley
PAID MEDIA DIRECTOR
AUTHENTIC.ORG
With WFA discontinuing GARM, marketers face new challenges and possibilities in six critical areas: Brand Safety, Suitability, Inclusion, Sustainability, Misinformation, and Responsible Journalism. Join us as we break down each issue and uncover how brands and agencies can lead the way while driving growth.
Nico Greco
SVP, HEAD OF SALES
CHANNEL FACTORY
Independent Boathouse has long surveyed CMOs to better understand what the latter need from their media agencies. CEO John Connors talks through what he’s found and how to deliver sometimes tough feedback without alienating the client.
John Connors
CEO, CO-FOUNDER
BOATHOUSE
This session challenges conventional wisdom around data for audience targeting, demystifying the debate between first- and third-party data, deterministic and modeled audiences, and the balance of scale and quality, highlighting that each plays a role in a comprehensive data strategy. As brands demand more from their agency partners, understanding these nuances is key to informed execution—for effective targeting and transforming your client relationship from transactional vendor to irreplaceable strategic partner.
Christopher Morse
SENIOR DIRECTOR, PLATFORM PARTNERSHIPS
ALLIANT
The media landscape is changing rapidly, fueled by innovation and driven by an ever-increasing focus on privacy and ethical practices. In this session, we’ll explore the critical intersection of responsible media, privacy, and regulations.
Lou Paskalis
CHIEF STRATEGY OFFICER
AD FONTES MEDIA
Agencies Only
Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.
Sandbox Sessions:
Cognitiv –
MIQ – Unifying shopper data across a fragmented ecosystem
AdDaptive – Leverage offline data for more accurate, scalable, and transparent campaigns
Priscilla Burchfield
HEAD OF COMMERCE STRATEGY
MIQ
Ted McNulty
VP, SALES
ADDAPTIVE
Jenny Melancon
RVP, WEST
COGNITIV
By invitation only
Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Cocktails provided by EX.CO
Join us for a cocktail to wrap day one of the summit. Open to all.
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
This session explores the crucial roles of both talent and technology in fueling the growth of the creator economy. We’ll hear from agencies on how they develop the technologies to search for creators, analyze content and brand fits and utilize measurements throughout their programs.
Eric Dahan
FOUNDER
MIGHTY JOY
Kimmy Phan
SENIOR DIRECTOR, MEASUREMENT & ANALYTICS
WHALAR
Owen Sidd
VICE PRESIDENT, BRAND PARTNERSHIPS
CAPTIV8
Will Ferguson
CHIEF GROWTH OFFICER
TAG AMERICAS
Jeff Ratner
PRESIDENT, MEDIA, ANALYTICS, & DATA
QUIGLEY SIMPSON
How do you maximize both brand awareness and performance in today’s fragmented media landscape? Marketers face a very real challenge of balancing long-term brand building with immediate, measurable results- especially when it comes to video advertising. Learn about the proven power of TV to drive both brand and performance, and see how tech advances have made it possible to perfectly blend brand and performance to find the right target audience, find them efficiently and drive max conversions. Something we call Brandformance TV.
Ryan Thompson
VICE PRESIDENT OF SALES
SIMULMEDIA
Simona Ezell
BROADCAST LEAD
EXPERIAN
As the world of retail media networks explodes with more than 200 options, it’s also reached an inflection point in its maturation. Measurement needs, non-endemic opportunities, and third-party aggregators all play some role in the expansion. What skills do media agencies need to guide clients through them? And what does the future hold?
Kristi Argyilan
SVP, RETAIL MEDIA
ALBERTSONS MEDIA COLLECTIVE
Aisha Khan
EXECUTIVE DIRECTOR, GLOBAL COMMERCE CLIENT ACCELERATION
GROUPM
At a time when brands are pulling back on DEI investments and commitments, how are DEI agency leadership approaching their work? Coming from media backgrounds, our speakers discuss why brands are in a difficult position, as well as how DEI strategies can inform an organization’s business goals.
Janis Middleton
EVP, CHIEF INCLUSION OFFICER
22SQUARED AND TRADE SCHOOL
Reshma Karnik
CHIEF MEDIA OFFICER
BARKLEYOKRP
Agencies Only
Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.
We’ll devise solutions to some key challenges discussed on Day 1.
10:50 am Sandbox:
Quizlet –
Kenley Bradstreet
HEAD OF BRAND PARTNERSHIPS
QUIZLET
By invitation only. Lunch provided.
Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap up day two of the summit. Open to all.
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
Join us for an exclusive fireside chat with Kevin Rettig, Senior Director of Marketing Platforms & Privacy at the world’s largest hospitality company. Kevin will share his insights on how data, content, email, and paid media can work together to create personalized and valuable customer experiences.
Kevin Rettig
SR DIRECTOR, MARKETING PLATFORMS & PRIVACY
MARRIOTT INTERNATIONAL
Media mix modeling approaches require a delicate balance of understanding traditional media as well as the latest channels available, while making up for signal loss in a changing data environment. Mediastruction founder Marilois Snowman explains the opportunities and challenges to harnessing its power.
Marilois Snowman
CEO & FOUNDER
MEDIASTRUCTION, FUTURESIGHT
Hear a summary and key takeaways from 3 days of content.
Attendees
Sponsors
Learn more about lead generation, thought leadership and branding opportunities for this event.
Venue
The Ritz-Carlton, Rancho Mirage
CA 92270
Pass Options
- • Access to three days of key insights and honest discussion
- • Three one-on-one 8-Minute Meetings with executives of your choice
• Early access to book the one-to-one meetings of your choice- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
- • Access to three days of key insights and honest discussion
- • Five one-on-one 8-Minute Meetings with executives of your choice
- • Early access to book the one-to-one meetings of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Submit your information to learn more about lead generation, thought leadership and branding opportunities.
Contact us
Are you a media buying executive? You could be eligible for a VIP pass.
See if you qualifyContact our support team through the FAQ page and we’ll answer your questions.
Connect with Support