Digiday Media Buying Summit

October 15-17, 2024 || Palm Springs, CA

The Digiday Media Buying Summit equips you with the knowledge, strategies and connections you need to navigate the ever-changing media buying and marketing landscape.

This year’s summit will explore the challenges and opportunities shaping media buying and marketing: harnessing the power of the creator economy, embracing connected TV, unlocking the power of retail media networks, the pros and cons of automated buying, cultivating a diverse staff to ensure a plurality of thought, the future of connected TV and so much more.

Beyond the Sessions: This summit is more than just learning. Connect with industry leaders, brand executives and fellow media buyers. Share best practices, forge valuable connections and gain the insights you need to stay ahead of the curve.

Speakers

  • speaker
    Kristi ArgyilanALBERTSONS MEDIA COLLECTIVESVP, RETAIL MEDIA
  • speaker
    Kamran AsgharCROSSMEDIACEO
  • speaker
    Kenley BradstreetQUIZLETHEAD OF BRAND PARTNERSHIPS
  • speaker
    Priscilla BurchfieldMIQHEAD OF COMMERCE STRATEGY
  • speaker
    John ConnorsBOATHOUSECEO, CO-FOUNDER
  • speaker
    Eric DahanMIGHTY JOYFOUNDER
  • speaker
    Simona EzellEXPERIANBROADCAST LEAD
  • speaker
    Will FergusonTAG AMERICAS CHIEF GROWTH OFFICER
  • speaker
    Erik HubermanHAWKE MEDIA FOUNDER & CEO
  • speaker
    Nico GrecoCHANNEL FACTORYSVP, HEAD OF SALES
  • speaker
    Aisha KhanGROUPMEXECUTIVE DIRECTOR, GLOBAL COMMERCE CLIENT ACCELERATION
  • speaker
    Reshma KarnikBARKLEYOKRPCHIEF MEDIA OFFICER
  • speaker
    Ted McNultyADDAPTIVEVP, SALES
  • speaker
    Jenny MelanconCOGNITIV RVP, WEST
  • speaker
    Janis Middleton22SQUARED AND TRADE SCHOOLEVP, CHIEF INCLUSION OFFICER
  • speaker
    Christopher MorseALLIANTSENIOR DIRECTOR, PLATFORM PARTNERSHIPS
  • speaker
    Lou PaskalisAD FONTES MEDIACHIEF STRATEGY OFFICER
  • speaker
    Kimmy PhanWHALARSENIOR DIRECTOR, MEASUREMENT & ANALYTICS
  • speaker
    Sherine PatrickJELLYFISHMEDIA STRATEGY DIRECTOR
  • speaker
    Jeff RatnerQUIGLEY SIMPSONPRESIDENT, MEDIA, ANALYTICS, & DATA
  • speaker
    Kevin RettigMARRIOTT INTERNATIONAL SR DIRECTOR, MARKETING PLATFORMS & PRIVACY
  • speaker
    Jonathan RicardRESONATECHIEF STRATEGY OFFICER
  • speaker
    Owen SiddCAPTIV8VICE PRESIDENT, BRAND PARTNERSHIPS
  • speaker
    Marilois SnowmanMEDIASTRUCTION, FUTURESIGHTCEO & FOUNDER
  • speaker
    Sarah StanleyAUTHENTIC.ORGPAID MEDIA DIRECTOR
  • speaker
    Ryan ThompsonSIMULMEDIAVICE PRESIDENT OF SALES
See all Speakers

Agenda

1:30 p.m.
Registration Opens
Ballroom Foyer
2:00 p.m.
Opening Remarks & Key Trends
Ballroom
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Antoinette Siu

MEDIA AGENCY REPORTER

DIGIDAY

speaker

Marty Swant

SENIOR REPORTER, MARKETING & TECHNOLOGY

DIGIDAY

2:10 p.m.
Crossmedia: The View from Here
Ballroom

Kamran Asghar built Crossmedia from the ground up to become one of the most successful independent media agencies around. In this keynote conversation, Asghar will touch on integration issues, principal-based media, tech’s role in media, ethics/bias in data, and the value of DE&I.

speaker

Kamran Asghar

CEO

CROSSMEDIA

speaker
Moderator
Michael Bürgi
2:30 p.m.
The Future of Targeting is AI Predictions
Ballroom

In today’s fast-paced digital marketing environment, staying ahead of consumer behavior is critical to success. Resonate’s AI-powered predictive data models give marketers the tools to revolutionize their targeting strategies and significantly boost media conversion. In this session, we’ll explore how leveraging AI can enhance your creative messaging, streamline media planning, and enable precise targeting that drives better results. Discover how predictive data not only helps you anticipate customer needs but also fosters deeper connections, increasing loyalty and fueling business growth.

speaker

Jonathan Ricard

CHIEF STRATEGY OFFICER

RESONATE

2:45 p.m.
Understanding the Political Advertising Landscape
Ballroom

With a record political advertising spend expected going into this year’s election season, agencies are building safeguards while trying to navigate the competitive space. Hear from our panel on how they are guiding clients and strategizing around the content, from fundraising goals to political campaigns.

speaker

Erik Huberman

FOUNDER & CEO

HAWKE MEDIA

speaker

Sherine Patrick

MEDIA STRATEGY DIRECTOR

JELLYFISH

speaker

Sarah Stanley

PAID MEDIA DIRECTOR

AUTHENTIC.ORG

speaker
Moderator
Antoinette Siu
3:05 p.m.
Navigating the Post-GARM Era: Key Issues and Growth Opportunities for Marketers
Ballroom

With WFA discontinuing GARM, marketers face new challenges and possibilities in six critical areas: Brand Safety, Suitability, Inclusion, Sustainability, Misinformation, and Responsible Journalism. Join us as we break down each issue and uncover how brands and agencies can lead the way while driving growth.

speaker

Nico Greco

SVP, HEAD OF SALES

CHANNEL FACTORY

3:20 p.m.
Understanding CMOs at a Deeper Level
Ballroom

Independent Boathouse has long surveyed CMOs to better understand what the latter need from their media agencies. CEO John Connors talks through what he’s found and how to deliver sometimes tough feedback without alienating the client.

speaker

John Connors

CEO, CO-FOUNDER

BOATHOUSE

speaker
Moderator
Michael Bürgi
3:40 p.m.
First-Party Data Misconceptions Holding You Back
Ballroom

This session challenges conventional wisdom around data for audience targeting, demystifying the debate between first- and third-party data, deterministic and modeled audiences, and the balance of scale and quality, highlighting that each plays a role in a comprehensive data strategy. As brands demand more from their agency partners, understanding these nuances is key to informed execution—for effective targeting and transforming your client relationship from transactional vendor to irreplaceable strategic partner.

speaker

Christopher Morse

SENIOR DIRECTOR, PLATFORM PARTNERSHIPS

ALLIANT

3:55 p.m.
Navigating the Ethical Landscape: Responsible Media
Ballroom

The media landscape is changing rapidly, fueled by innovation and driven by an ever-increasing focus on privacy and ethical practices. In this session, we’ll explore the critical intersection of responsible media, privacy, and regulations.

speaker

Lou Paskalis

CHIEF STRATEGY OFFICER

AD FONTES MEDIA

speaker
Moderator
Marty Swant
4:15 p.m.
Networking & Coffee Break
Ballroom Foyer
4:20 p.m.
Town Hall Challenge Board & Sandbox Presentations
Ballroom Salon 1

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandbox Sessions:

Cognitiv –

MIQ – Unifying shopper data across a fragmented ecosystem

AdDaptive – Leverage offline data for more accurate, scalable, and transparent campaigns

speaker

Priscilla Burchfield

HEAD OF COMMERCE STRATEGY

MIQ

speaker

Ted McNulty

VP, SALES

ADDAPTIVE

speaker

Jenny Melancon

RVP, WEST

COGNITIV

5:15 p.m.
VIP Welcome Reception
Ballroom

By invitation only

5:30 p.m.
8-Minute Meetings
Ballroom

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:30 p.m.
Cocktail Reception
Vista Lawn

Cocktails provided by EX.CO

Join us for a cocktail to wrap day one of the summit. Open to all.

7:30 p.m.
Dinner with Strangers
State Fare
8:30 a.m.
Breakfast
Ballroom Foyer
9:00 a.m.
Welcome Back
Ballroom
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Antoinette Siu

MEDIA AGENCY REPORTER

DIGIDAY

speaker

Marty Swant

SENIOR REPORTER, MARKETING & TECHNOLOGY

DIGIDAY

9:05 a.m.
The Creator Economy: The Power of Talent & Tech
Ballroom

This session explores the crucial roles of both talent and technology in fueling the growth of the creator economy. We’ll hear from agencies on how they develop the technologies to search for creators, analyze content and brand fits and utilize measurements throughout their programs.

speaker

Eric Dahan

FOUNDER

MIGHTY JOY

speaker

Kimmy Phan

SENIOR DIRECTOR, MEASUREMENT & ANALYTICS

WHALAR

speaker

Owen Sidd

VICE PRESIDENT, BRAND PARTNERSHIPS

CAPTIV8

speaker
Moderator
Antoinette Siu
9:25 a.m.
Balancing Performance and Branding for Clients
Ballroom
speaker

Will Ferguson

CHIEF GROWTH OFFICER

TAG AMERICAS

speaker

Jeff Ratner

PRESIDENT, MEDIA, ANALYTICS, & DATA

QUIGLEY SIMPSON

speaker
Moderator
Marty Swant
9:45 a.m.
ReThink TV: How to Balance Brand and Performance on TV to Maximize ROI
Ballroom

How do you maximize both brand awareness and performance in today’s fragmented media landscape? Marketers face a very real challenge of balancing long-term brand building with immediate, measurable results- especially when it comes to video advertising. Learn about the proven power of TV to drive both brand and performance, and see how tech advances have made it possible to perfectly blend brand and performance to find the right target audience, find them efficiently and drive max conversions. Something we call Brandformance TV.

speaker

Ryan Thompson

VICE PRESIDENT OF SALES

SIMULMEDIA

speaker

Simona Ezell

BROADCAST LEAD

EXPERIAN

10:00 a.m.
Unlocking Retail Media’s Power Carefully
Ballroom

As the world of retail media networks explodes with more than 200 options, it’s also reached an inflection point in its maturation. Measurement needs, non-endemic opportunities, and third-party aggregators all play some role in the expansion. What skills do media agencies need to guide clients through them? And what does the future hold?

speaker

Kristi Argyilan

SVP, RETAIL MEDIA

ALBERTSONS MEDIA COLLECTIVE

speaker

Aisha Khan

EXECUTIVE DIRECTOR, GLOBAL COMMERCE CLIENT ACCELERATION

GROUPM

speaker
Moderator
Michael Bürgi
10:20 a.m.
The Evolution & Challenges of Diversity, Equity, and Inclusion
Ballroom

At a time when brands are pulling back on DEI investments and commitments, how are DEI agency leadership approaching their work? Coming from media backgrounds, our speakers discuss why brands are in a difficult position, as well as how DEI strategies can inform an organization’s business goals.

speaker

Janis Middleton

EVP, CHIEF INCLUSION OFFICER

22SQUARED AND TRADE SCHOOL

speaker

Reshma Karnik

CHIEF MEDIA OFFICER

BARKLEYOKRP

speaker
Moderator
Antoinette Siu
10:40 a.m.
Coffee & Networking Break
Ballroom Foyer 1
10:55 a.m.
Town Hall Challenge Board & Sandbox Presentation
Ballroom Salon 1

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

10:50 am Sandbox:

Quizlet –

speaker

Kenley Bradstreet

HEAD OF BRAND PARTNERSHIPS

QUIZLET

12:00 p.m.
Lunch
Ballroom Terrace
12:00 p.m.
Meet consumr.ai: Transforming Consumer Behavior into Actionable Insights
Tamarisk

By invitation only. Lunch provided.

Over lunch, consumr.ai will highlight how AI Twins use observed, deterministic data to create a digital mirror of your ideal customers, enabling brands and agencies alike to transform their strategies, messaging, planning, basically all business decision making with unmatched speed. Through an interactive session with an esteemed agency & client and your participation we will discuss how consumer behavior, while sometimes unexpected, provides real positive business impact, through applied use cases and real life case studies
1:00 p.m.
Afternoon Break

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.

5:30 p.m.
8-Minute Meetings
Ballroom

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:30 p.m.
Cocktail Reception
Vista Lawn

Join us for a cocktail to wrap up day two of the summit. Open to all.

7:30 p.m.
Dinner with Friends
State Fare
8:30 a.m.
Breakfast
Ballroom Foyer
9:00 a.m.
Welcome Back
Ballroom
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Antoinette Siu

MEDIA AGENCY REPORTER

DIGIDAY

speaker

Marty Swant

SENIOR REPORTER, MARKETING & TECHNOLOGY

DIGIDAY

9:05 a.m.
Driving Personalized Experiences: A Fireside Chat with Kevin Rettig

Join us for an exclusive fireside chat with Kevin Rettig, Senior Director of Marketing Platforms & Privacy at the world’s largest hospitality company. Kevin will share his insights on how data, content, email, and paid media can work together to create personalized and valuable customer experiences.

speaker

Kevin Rettig

SR DIRECTOR, MARKETING PLATFORMS & PRIVACY

MARRIOTT INTERNATIONAL

speaker
Moderator
Marty Swant
9:35 a.m.
Mastering Media Mix Modeling: A Conversation with Marilois Snowman
Ballroom

Media mix modeling approaches require a delicate balance of understanding traditional media as well as the latest channels available, while making up for signal loss in a changing data environment. Mediastruction founder Marilois Snowman explains the opportunities and challenges to harnessing its power.

speaker

Marilois Snowman

CEO & FOUNDER

MEDIASTRUCTION, FUTURESIGHT

speaker
Moderator
Michael Bürgi
10:05 a.m.
Closing Remarks & Key Takeaways
Ballroom

Hear a summary and key takeaways from 3 days of content.

See Full Day

Attendees

Sponsors

Venue

The Ritz-Carlton, Rancho Mirage

68900 Frank Sinatra Drive Rancho Mirage
CA 92270

Pass Options

Connect Pass
$3,395
  • • Access to three days of key insights and honest discussion
  • Three one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now
Best Value
Premium Connect Pass
$5,195
  • • Access to three days of key insights and honest discussion
  • Five one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now

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