Digiday Media Buying Summit

Kamran Asghar built Crossmedia from the ground up to become one of the most successful independent media agencies around. In this keynote conversation, Asghar will touch on integration issues, principal-based media, tech’s role in media, ethics/bias in data, and the value of DE&I.

In today’s fast-paced digital marketing environment, staying ahead of consumer behavior is critical to success. Resonate’s AI-powered predictive data models give marketers the tools to revolutionize their targeting strategies and significantly boost media conversion. In this session, we’ll explore how leveraging AI can enhance your creative messaging, streamline media planning, and enable precise targeting that drives better results. Discover how predictive data not only helps you anticipate customer needs but also fosters deeper connections, increasing loyalty and fueling business growth.

With a record political advertising spend expected going into this year’s election season, agencies are building safeguards while trying to navigate the competitive space. Hear from our panel on how they are guiding clients and strategizing around the content, from fundraising goals to political campaigns.

With WFA discontinuing GARM, marketers face new challenges and possibilities in six critical areas: Brand Safety, Suitability, Inclusion, Sustainability, Misinformation, and Responsible Journalism. Join us as we break down each issue and uncover how brands and agencies can lead the way while driving growth.

Independent Boathouse has long surveyed CMOs to better understand what the latter need from their media agencies. CEO John Connors talks through what he’s found and how to deliver sometimes tough feedback without alienating the client.

This session challenges conventional wisdom around data for audience targeting, demystifying the debate between first- and third-party data, deterministic and modeled audiences, and the balance of scale and quality, highlighting that each plays a role in a comprehensive data strategy. As brands demand more from their agency partners, understanding these nuances is key to informed execution—for effective targeting and transforming your client relationship from transactional vendor to irreplaceable strategic partner.

The media landscape is changing rapidly, fueled by innovation and driven by an ever-increasing focus on privacy and ethical practices. In this session, we’ll explore the critical intersection of responsible media, privacy, and regulations.

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandbox Sessions:

Cognitiv – CTV’s Glow-Up: Unlocking the Full Potential with AI

MIQ – Unifying shopper data across a fragmented ecosystem

AdDaptive – Leverage offline data for more accurate, scalable, and transparent campaigns

By invitation only

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Cocktails provided by EX.CO

Join us for a cocktail to wrap day one of the summit. Open to all.

This session explores the crucial roles of both talent and technology in fueling the growth of the creator economy. We’ll hear from agencies on how they develop the technologies to search for creators, analyze content and brand fits and utilize measurements throughout their programs.

How do you maximize both brand awareness and performance in today’s fragmented media landscape? Marketers face a very real challenge of balancing long-term brand building with immediate, measurable results- especially when it comes to video advertising. Learn about the proven power of TV to drive both brand and performance, and see how tech advances have made it possible to perfectly blend brand and performance to find the right target audience, find them efficiently and drive max conversions. Something we call Brandformance TV.

As the world of retail media networks explodes with more than 200 options, it’s also reached an inflection point in its maturation. Measurement needs, non-endemic opportunities, and third-party aggregators all play some role in the expansion. What skills do media agencies need to guide clients through them? And what does the future hold?

At a time when brands are pulling back on DEI investments and commitments, how are DEI agency leadership approaching their work? Coming from media backgrounds, our speakers discuss why brands are in a difficult position, as well as how DEI strategies can inform an organization’s business goals.

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

11:50 am Sandbox:

Quizlet – How to make friends and influence Gen Z

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up day two of the summit. Open to all.

Join us for an exclusive fireside chat with Kevin Rettig, Senior Director of Marketing Platforms & Privacy at the world’s largest hospitality company. Kevin will share his insights on how data, content, email, and paid media can work together to create personalized and valuable customer experiences.

Media mix modeling approaches require a delicate balance of understanding traditional media as well as the latest channels available, while making up for signal loss in a changing data environment. Mediastruction founder Marilois Snowman explains the opportunities and challenges to harnessing its power.

In today’s data-driven business landscape, CFOs and CMOs must collaborate seamlessly. This session will explore how to measure the true impact of marketing investments through incrementality testing, leverage financial data to drive smarter marketing decisions and develop investment strategies that align with business objectives.

Hear a summary and key takeaways from 3 days of content.