Digiday Media Buying Summit
The Digiday Media Buying Summit equips you with the knowledge, strategies and connections you need to navigate the ever-changing media buying and marketing landscape.
This year’s summit will explore the challenges and opportunities shaping media buying and marketing: harnessing the power of the creator economy, embracing connected TV, unlocking the power of retail media networks, the pros and cons of automated buying, cultivating a diverse staff to ensure a plurality of thought, the future of connected TV and so much more.
Beyond the Sessions: This summit is more than just learning. Connect with industry leaders, brand executives and fellow media buyers. Share best practices, forge valuable connections and gain the insights you need to stay ahead of the curve.
Sign up for the latest news on this and other Digiday events.
Speakers
- Kristi ArgyilanALBERTSONS MEDIA COLLECTIVESVP, RETAIL MEDIA
- Kamran AshgarCROSSMEDIACEO
- John ConnorsBOATHOUSECEO, CO-FOUNDER
- Eric DahanMIGHTY JOYFOUNDER
- Will FergusonTAG AMERICAS CHIEF GROWTH OFFICER
- Aisha KhanGROUPMEXECUTIVE DIRECTOR, GLOBAL COMMERCE CLIENT ACCELERATION
- Reshma KarnikBARKLEYOKRPCHIEF MEDIA OFFICER
- Janis MiddletonGUIDED BY GOODEVP, CHIEF INCLUSION OFFICER
- Priscilla MuiMIQHEAD OF COMMERCE STRATEGY
- Lou PascalisAD FONTES MEDIACHIEF STRATEGY OFFICER
- Kimmy PhanWHALARSENIOR DIRECTOR, MEASUREMENT & ANALYTICS
- Tucker MathesonMARKACYCO-CEO, CO-FOUNDER
- Ted McNultyADDAPTIVEVP, SALES
- Christopher MorseALLIANTSENIOR DIRECTOR, PLATFORM PARTNERSHIPS
- Jeff RatnerQUIGLEY SIMPSONPRESIDENT, MEDIA, ANALYTICS, & DATA
- Kevin RettigMARRIOTT INTERNATIONAL SR DIRECTOR, MARKETING PLATFORMS & PRIVACY
- Owen SiddCAPTIV8VICE PRESIDENT, BRAND PARTNERSHIPS
- Remy StilesKEPLERCEO, NORTH AMERICA
Agenda
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2021/03/Michael.jpg?resize=90%2C90&ssl=1)
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2022/10/Antoinette-Siu-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
![speaker](https://i1.wp.com/portal.digidaymedia.com/wp-content/uploads/2023/02/Marty-Swan-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
![speaker](https://i2.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/08/Kam-Ashgar-DMBS.jpg?resize=90%2C90&ssl=1)
Kamran Ashgar
CEO
CROSSMEDIA
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2021/03/Michael.jpg?resize=90%2C90&ssl=1)
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/07/Tucker-Matheson.jpg?resize=90%2C90&ssl=1)
Tucker Matheson
CO-CEO, CO-FOUNDER
MARKACY
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2022/10/Antoinette-Siu-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
The Chief Marketing Officer role has undergone a dramatic shift in recent years. No longer solely focused on brand storytelling and messaging, today’s CMO is a tech-savvy leader who must navigate a complex landscape of digital tools, data analytics, and emerging technologies. In this session, we’ll get an agency’s perspective on the increasingly complicated role of CMO.
![speaker](https://i2.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/07/John.jpg?resize=90%2C90&ssl=1)
John Connors
CEO, CO-FOUNDER
BOATHOUSE
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2021/03/Michael.jpg?resize=90%2C90&ssl=1)
The media landscape is changing rapidly, fueled by innovation and driven by an ever-increasing focus on privacy and ethical practices. In this session, we’ll explore the critical intersection of responsible media, privacy, and regulations.
![speaker](https://i1.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/08/LouPascalisDMBS.jpg?resize=90%2C90&ssl=1)
Lou Pascalis
CHIEF STRATEGY OFFICER
AD FONTES MEDIA
![speaker](https://i1.wp.com/portal.digidaymedia.com/wp-content/uploads/2023/02/Marty-Swan-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
Sandbox Sessions:
Cognitiv –
MIQ – The Advertiser’s Guide to the CTV and Commerce Convergence
AdDaptive –
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/08/MiQ_DMBS.png?resize=90%2C90&ssl=1)
Priscilla Mui
HEAD OF COMMERCE STRATEGY
MIQ
![speaker](https://i2.wp.com/portal.digidaymedia.com/wp-content/uploads/2019/10/Ted.png?resize=90%2C90&ssl=1)
Ted McNulty
VP, SALES
ADDAPTIVE
By invitation only
Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap day one of the summit. Open to all.
Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2021/03/Michael.jpg?resize=90%2C90&ssl=1)
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2022/10/Antoinette-Siu-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
![speaker](https://i1.wp.com/portal.digidaymedia.com/wp-content/uploads/2023/02/Marty-Swan-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
Unlock the secrets to building a thriving presence within the creator economy. Explore how creators leverage their talent, personality, and the right technology stack to build followings and drive engagement. Learn how to integrate these creators into your media buys for an authentic and impactful approach.
![speaker](https://i2.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/08/Eric-DahanDMBS.jpg?resize=90%2C90&ssl=1)
Eric Dahan
FOUNDER
MIGHTY JOY
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/08/KIMMYPHAN_DMBS.jpg?resize=90%2C90&ssl=1)
Kimmy Phan
SENIOR DIRECTOR, MEASUREMENT & ANALYTICS
WHALAR
![speaker](https://i2.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/08/Owen-Sidd-DMBS.jpg?resize=90%2C90&ssl=1)
Owen Sidd
VICE PRESIDENT, BRAND PARTNERSHIPS
CAPTIV8
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2022/10/Antoinette-Siu-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/07/Kevin-Rettig.jpg?resize=90%2C90&ssl=1)
Kevin Rettig
SR DIRECTOR, MARKETING PLATFORMS & PRIVACY
MARRIOTT INTERNATIONAL
![speaker](https://i1.wp.com/portal.digidaymedia.com/wp-content/uploads/2023/02/Marty-Swan-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
Join Kristi Argyilan, Senior Vice President of Albertsons Media Collective, and Aisha Khan, Executive Director of Global Commerce Client Acceleration, GroupM, for a deep dive into the latest trends and innovations in retail media.
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/07/Kristi_Albertsons.jpg?resize=90%2C90&ssl=1)
Kristi Argyilan
SVP, RETAIL MEDIA
ALBERTSONS MEDIA COLLECTIVE
![speaker](https://i1.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/09/Aisha-Khan_DMBS.jpg?resize=90%2C90&ssl=1)
Aisha Khan
EXECUTIVE DIRECTOR, GLOBAL COMMERCE CLIENT ACCELERATION
GROUPM
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2021/03/Michael.jpg?resize=90%2C90&ssl=1)
In today’s competitive landscape, agencies must balance driving performance and maintaining a strong brand identity. This panel discussion will explore strategies and best practices for effectively balancing these two crucial elements.
Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.
We’ll devise solutions to some key challenges discussed on Day 1.
Sandboxes:
Tatari –
Quizlet –
Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap up day two of the summit. Open to all.
Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2021/03/Michael.jpg?resize=90%2C90&ssl=1)
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2022/10/Antoinette-Siu-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
![speaker](https://i1.wp.com/portal.digidaymedia.com/wp-content/uploads/2023/02/Marty-Swan-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
Join Remy Stiles, CEO of Kempler, for a thought-provoking discussion on the transformative impact of commerce on the marketing landscape. As a leading agency, [Agency Name] has witnessed the rapid growth and evolution of commerce, from e-commerce to social commerce.
![speaker](https://i2.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/08/Remy-Styles.jpg?resize=90%2C90&ssl=1)
Remy Stiles
CEO, NORTH AMERICA
KEPLER
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2021/03/Michael.jpg?resize=90%2C90&ssl=1)
Join a panel of industry experts for a thought-provoking discussion on the importance of Diversity, Equity, and Inclusion (DEI) in the media buying landscape. Our esteemed panelists, Janis Middleton, Chief Inclusion Officer at Guided by Good, and Reshma Karnik, Chief Media Officer at Barkley OKRP, will share their insights and experiences on the impact of DEI on agency culture, client relationships, and overall business success.
![speaker](https://i2.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/07/x-1.jpg?resize=90%2C90&ssl=1)
Janis Middleton
EVP, CHIEF INCLUSION OFFICER
GUIDED BY GOOD
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2024/07/reshma.jpg?resize=90%2C90&ssl=1)
Reshma Karnik
CHIEF MEDIA OFFICER
BARKLEYOKRP
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2022/10/Antoinette-Siu-Digiday-Headshot-FINAL.jpg?resize=90%2C90&ssl=1)
Understanding how media mix modeling can help optimize media spend, improve campaign performance, and drive business results.
![speaker](https://i0.wp.com/portal.digidaymedia.com/wp-content/uploads/2021/03/Michael.jpg?resize=90%2C90&ssl=1)
Hear a summary and key takeaways from 3 days of content.
Attendees
Sponsors
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Learn more about lead generation, thought leadership and branding opportunities for this event.
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![sponsor](https://portal.digidaymedia.com/wp-content/uploads/2019/03/MIQ.png)
![sponsor](https://portal.digidaymedia.com/wp-content/uploads/2024/02/Quizlet.png)
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Venue
![](https://digiday.com/wp-content/uploads/sites/3/2023/03/rz-pspps-pspps-hote-image-drone-25400_Wide-Hor.jpeg?w=760&h=427&crop=1)
The Ritz-Carlton, Rancho Mirage
CA 92270
Pass Options
- • Access to three days of key insights and honest discussion
- • Three one-on-one 8-Minute Meetings with executives of your choice
• Early access to book the one-to-one meetings of your choice- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
- • Access to three days of key insights and honest discussion
- • Five one-on-one 8-Minute Meetings with executives of your choice
- • Early access to book the one-to-one meetings of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Submit your information to learn more about lead generation, thought leadership and branding opportunities.
Contact us
Are you a media buying executive? You could be eligible for a VIP pass.
See if you qualifyContact our support team through the FAQ page and we’ll answer your questions.
Connect with Support