Digiday Media Buying Summit
As 2025 ushers in new opportunities and challenges, Digiday will ensure you stay abreast of the latest trends and strategies shaping the media agency landscape. Join us at Digiday’s Media Buying Summit in Nashville and explore the latest trends shaping the industry.
The Omnicom-IPG merger dominates industry conversation. We’ll explore the potential implications of this unprecedented deal, including arguments for and against consolidation in the face of rapid industry change. We’ll discuss real-world uses of generative AI, explain the promise and pitfalls of retail media, and the importance of data-driven decision-making. We’ll also discuss how to approach programmatic investment, including the need for robust measurement and fraud prevention strategies. And we’ll hit on the continuing blending of brand and performance, media and creative, and talent development and retention.
Join us in Nashville for three days of learning and networking.
Prices on passes rise after February 4. Add a reminder to your calendar.
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Speakers
Roberto AlcazarONE HORIZONEVP, MANAGING PARTNER & CREATIVE CHAIR
Samir BalwaniQRYCHIEF EXECUTIVE OFFICER
Corbin BrownGIANT SPOONCHIEF TRANSFORMATION OFFICER
Drew CashmoreVANTAGEHEAD OF STRATEGY
Amy ChoiTRADE SCHOOLEXECUTIVE DIRECTOR, CREATOR MARKETING & STRATEGY
Amy HudecCOGNITIV RVP, CENTRAL
Ted McNultyADDAPTIVEVP, SALES
Shawn WalterSARGENTOSR. MARKETING MANAGER, MEDIA + DIGITAL
Agenda
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
Retail media’s growth has come fast and furious since the pandemic. But has it been too much in too little time? Because the industry is feeling growing pains, mainly from assertions it’s no longer as effective as it once was, partly because of its growth. This panel of experts unpacks the problems — and how to still wring value out of the channel.
Join David Dweck of WPromote and Katie Klein, the new Chief Investment Officer at Omnicom Media Group, for a lively discussion on the relative strengths and challenges of independent agencies holding company shops. Where does scale win out? How does agility trump size? This session will go beyond the traditional debate to deliver a clear distillation of best practices on both sides.
Drew Cashmore
HEAD OF STRATEGY
VANTAGE
Join us for a cocktail to wrap day one of the summit. Open to all.
Agencies Only
Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.
Sandbox Sessions:
4:45 pm: AdDaptive
4:55pm: Instreamatic
Ted McNulty
VP, SALES
ADDAPTIVE
Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
Samir Balwani
CHIEF EXECUTIVE OFFICER
QRY
Retail media’s growth has come fast and furious since the pandemic. But has it been too much in too little time? Because the industry is feeling growing pains, mainly from assertions it’s no longer as effective as it once was, partly because of its growth. This panel of experts unpacks the problems — and how to still wring value out of the channel.
The landscape of women’s sports has exploded in size and popularity, presenting exciting opportunities for brands. Learn how two leading agencies, MaxConnect and Tombras, are navigating this dynamic market. Gain valuable insights into their strategies for sports investment and discover how to maximize brand impact.
The advertising world has often operated in silos: media planning over here, creative development over there. This fragmentation leads to missed opportunities, diluted messaging, and, ultimately, less effective campaigns. But the tides are turning! In this session, we’ll explore the reunion of media planning and creativity and how this convergence is driving more compelling advertising experiences.
Corbin Brown
CHIEF TRANSFORMATION OFFICER
GIANT SPOON
Roberto Alcazar
EVP, MANAGING PARTNER & CREATIVE CHAIR
ONE HORIZON
By Invitation Only.
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
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Venue
The Joseph Nashville
TN 37203
Pass Options
- Early Rate
Price increases to $3,595 after Feb. 4 - • Access to three days of key insights and honest discussion
- • Three one-on-one 8-Minute Meetings with executives of your choice
- •
Early access to book the one-to-one meetings of your choice - • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
- Early Rate
Price increases to $5,445 after Feb. 4 - • Access to three days of key insights and honest discussion
- • Five one-on-one 8-Minute Meetings with executives of your choice
- • Early access to book the one-to-one meetings of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Contact us
Are you a media buying executive? You could be eligible for a VIP pass.
See if you qualifyContact our support team through the FAQ page and we’ll answer your questions.
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