Digiday Media Buying Summit

Pick up your badge at the registration desk, Sponsored by Infolinks.

Join us promptly at 2 pm for opening remarks and content sessions. 

This session explores the crucial roles of both talent and technology in fueling the growth of the creator economy. We’ll hear from agencies on how they develop the technologies to search for creators, analyze content and brand fits and utilize measurements throughout their programs.

The media landscape is evolving at breakneck speed, and the war for talent is fiercer than ever. Agencies face unprecedented challenges in attracting, retaining, and developing diverse skilled professionals. This session will delve into the critical issues surrounding talent acquisition and retention, offering actionable strategies and insights for building a sustainable and engaged workforce.

In this fireside chat, Sargento and Cognitiv will share how they partnered to transform media buying with AI-powered deep learning. Learn how real-time optimizations and in-store data helped shape a smarter, more effective approach to audience targeting and campaign performance. Hear what worked, what surprised them, and how AI is revolutionizing the future of CPG advertising.

Join David Dweck of WPromote and Katie Klein, the new Chief Investment Officer at Omnicom Media Group, for a lively discussion on the relative strengths and challenges of independent agencies holding company shops. Where does scale win out? How does agility trump size? This session will go beyond the traditional debate to deliver a clear distillation of best practices on both sides.

The traditional agency pitch is broken. Long hours, exorbitant costs, and often, a focus on flashy presentations over genuine understanding. David Gaines, Founder of Media By Mother, recognized this disconnect and has pioneered a new, more collaborative, and results-driven approach to winning clients. Hear about his methodology and how he’s transformed the pitch process from a high-pressure competition to a strategic partnership from day one.

Grab a coffee and a light snack before agencies and brands head to the Town Hall.

Agencies & Brands Only 

Join this open and honest discussion to explore the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandbox Sessions:

4:55 pm: AdDaptive – Leverage offline data for more accurate, scalable, and transparent campaigns

5:05 pm: Instreamatic

By invite only.

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Please note that pre-registration is required.

Cocktails provided by EX.CO

Join us for a cocktail to wrap day one of the summit. Open to all.

Join fellow industry colleagues for dinner if you don’t have plans.

Join us for breakfast before sessions begin.

Content sessions begin.

Retail media’s growth has come fast and furious since the pandemic. But has it been too much in too little time? Because the industry is feeling growing pains, mainly from assertions it’s no longer as effective as it once was, partly because of its growth. This panel of experts unpacks the problems — and how to still wring value out of the channel.

The landscape of women’s sports has exploded in size and popularity, presenting exciting opportunities for brands. Learn how two leading agencies, MaxConnect and Tombras, are navigating this dynamic market. Gain valuable insights into their strategies for sports investment and discover how to maximize brand impact.

This presentation will explore the strategic advantages of utilizing zero-party data to unlock consumer intent, leading to enhanced digital campaign performance. By understanding the specific needs and preferences of our audience, we can create personalised marketing efforts that deliver immersive creative experiences across mobile/desktop and CTV devices. The results speak for themselves: 3X boosts in engagement, purchase intent, overall brand lift and better attention rate.

The advertising world has often operated in silos: media planning over here, creative development over there. This fragmentation leads to missed opportunities, diluted messaging, and, ultimately, less effective campaigns. But the tides are turning! In this session, we’ll explore the reunion of media planning and creativity and how this convergence is driving more compelling advertising experiences.

Grab a coffee and light snack before the Town Hall begins.

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandbox Sessions:

11:30 am: Channel Factory -Winning in Walled Gardens: Transforming Challenges into Brand Impact

11:40 am: 1440

11:50 am: Akkio – From AI to ROI: How to Deliver Stronger Client Campaigns Through Automation

All are welcome.

Take a break from today’s content, catch up on work, and we’ll see you for 8-Meetings and challenge board at 5:30 pm.

By Invitation only.

Round 2!

8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Please note that pre-registration is required.

Meet industry colleagues for a cocktail. Open to all.

Grab dinner with friends if you don’t have other plans. 

Grab a quick breakfast before content sessions begin.

Meet the editorial team back in the Cascade Ballroom for more content sessions.

In today’s dynamic media landscape, agency executives face the critical challenge of guiding clients toward effective investment activation across a growing array of channels. This session will equip you with the strategies and frameworks needed to maximize ROI and prioritize Diversity, Equity, and Inclusion (DEI) at every stage of the process.

Join Tamara Alesi and Jasmine Presson of MediaPlus as they unveil innovative approaches to landing new clients in today’s dynamic landscape. This session will discuss their strategies, moving beyond traditional methods to explore fresh, impactful ways to connect with potential clients and build lasting relationships.

Thank you for joining us in Nashville!