Digiday Media Buying Summit

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In this session, we’ll explore how generative AI is creating sophisticated, synthetic audience models to bypass traditional privacy constraints and enhance targeting precision. Learn best practices for integrating these AI-generated insights into media planning and activation strategies.

In this session, we’ll unpack the shift to zero-click search environments and the emergence of Generative Engine Optimization (GEO). Discover new strategies for enhancing content visibility and maintaining brand presence when AI summarizes search results directly.

Most CPG brands use retail data to look backward. Welch’s is using it to predict, model, and grow forward. This session focuses on how Welch’s partnered with Cognitiv to move beyond end-of-campaign measurement and instead, activate purchase data in-flight to uncover new audiences, increase household awareness, and drive incremental reach

Jared Belsky, ceo of Acadia, examines the rapid evolution of retail media networks as they transition from siloed search platforms into full-funnel, AI-driven ecosystems.

One agency exec will address the critical organizational question of whether to prioritize deep technical data expertise or traditional research acumen for client insight teams. She will offer frameworks for building hybrid teams that effectively blend data science and strategic research to find prospective customers.

Take a break, grab a coffee and connect with fellow attendees before the next session begins.

Agency and brand VIPs are invited to join us for a welcome drink and networking ahead of the 10-Minute Meetings.

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up Day 1. Open to All.

Fuel up with breakfast as we get the day started.

Albert Thompson, managing director of digital innovation at Walton Isaacson, explores how planners can evolve as AI agents begin to automate the core mechanics of the supply chain.

Scott Shamberg, CEO of Mile Marker, demonstrates how to blend classic media with cutting-edge digital tactics to create a cohesive, high-performance consumer journey.

Trevis Milton of Apollo Partners and Domenic Venuto of Horizon Media discuss the strategic development of in-house AI systems designed to solve unique brand challenges. The conversation explores how moving beyond off-the-shelf tools allows agencies to build modular, autonomous infrastructure that adapts fluidly to evolving client needs and data environ

Phil Case, president of Max Connect Digital, and Daniel Scarpino, CMO of Austin Post Clothing, break down the transition from traditional bidding to AI-driven “agentic” performance tactics that prioritize real-time consumer intent.

Take a break, grab a coffee and connect with fellow attendees before the next session begins.

Recharge with a delicious lunch and network with peers before the next session.

Open to select VIP participants.

Grab a drink before the 10-Minute meetings begin. Open to VIP participants.

Grab a cocktail and meet other event attendees. Open to all.

Fuel up with breakfast as we get the day started.

In this session, we’ll delve into the complex challenge of AI-driven measurement, moving beyond last-click attribution to embracing multi-touch and incrementality models powered by machine learning. 

In this session, we’ll focus on the best tactical and strategic ways to allocate media budgets within the connected TV (CTV) ecosystem. We’ll bring to the stage planning and investment executives who will share proven methodologies for maximizing reach, minimizing waste, and effectively utilizing household data signals.

Hear from brands and agency executives on how they are structuring their relationships and workflows to jointly develop and deploy powerful AI media strategies. 

In this session, we’ll address the internal structural changes and operational adjustments required for media agencies to thrive in an AI-dominated landscape. One agency exec will discuss necessary shifts in organizational hierarchy, technology infrastructure, and profit models to support continuous algorithmic innovation.