Digiday Media Buying Summit

Please pick up your badges at the registration desk.

Join us as the editorial team kicks off the event with the state of the industry.

Dive deep into the power of data and analytics in the rapidly evolving retail media landscape. This session will explore how two brands leverage first-party data, advanced measurement, and predictive analytics to optimize campaigns, enhance ROI, and gain a competitive edge in the retail ecosystem.

Explore innovative agency ownership models, ESOPs (Employee Stock Ownership Plans). In this session, Butler/Till’s Amanda Devito and Collective Measures ‘ Allison Bakken will discuss how employee-owned agencies are fostering talent, driving transparency, and building sustainable growth in the digital age.

Witness the paradigm shift as Agentic AI takes the lead in strategic thinking for agencies and brands. This session will demonstrate how autonomous AI systems are analyzing consumer behavior, predicting trends, and orchestrating personalized campaigns, enabling businesses to attract and engage consumers with unprecedented precision and efficiency.

Demystify the complex world of programmatic advertising. This session will provide a comprehensive overview of Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs), their evolving roles, and how they interact to facilitate automated media buying and selling. Learn best practices for optimizing programmatic campaigns and ensuring transparency.

Grab a coffee and connect with your peers before the Town Hall.Enjoy a cold beverage before publishers head into 8-Minute Meetings.

Enjoy a cold beverage before publishers head into 8-Minute Meetings.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up Day 1. Open to All.

Grab a bite to eat before Day 2 sessions begin.

From micro-influencers to mega-creators, this session will delve into effective strategies for influencer and creator marketing. Learn how to identify the right partners, craft compelling campaigns, measure impact beyond vanity metrics, and foster authentic relationships that resonate with target audiences and drive measurable results.

In this session, we’ll discuss the emergence of new ownership models and strategies for bridging the critical AI talent gap in the advertising industry. This session will highlight how agencies are adapting to technological advancements, attracting specialized AI talent, and fostering an innovative culture to stay ahead.

The evolving landscape of AI regulation (or its absence) will profoundly shape the future of technology and business. This session will explore the potential impacts of various regulatory approaches on innovation, ethical AI development, and industry transformation, examining how compliance and policy will drive strategic decisions.

From the impending cookieless countdown and AI’s ascendancy to the growing privacy-first imperative and media fragmentation, the core of our discussion will center on unlocking the power of data in a privacy-first world. We will emphasize first-party data as the new north star and explore alternative identification and measurement solutions, including contextual advertising 2.0, unified ID solutions, data clean rooms, and server-side tracking.

Grab a coffee and connect with your peers before the Town Hall begins.

Open to All.

Grab a cold beverage before 8-Minute Meetings Begin.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.