Digiday Media Buying Summit

In this session, we’ll explore how generative AI is creating sophisticated, synthetic audience models to bypass traditional privacy constraints and enhance targeting precision. Learn best practices for integrating these AI-generated insights into media planning and activation strategies.

In this session, we’ll unpack the shift to zero-click search environments and the emergence of Generative Engine Optimization (GEO). Discover new strategies for enhancing content visibility and maintaining brand presence when AI summarizes search results directly.

In this session, we’ll examine the current capabilities of generative AI tools in accelerating and personalizing creative asset production across all channels. 

One agency exec will address the critical organizational question of whether to prioritize deep technical data expertise or traditional research acumen for client insight teams. She will offer frameworks for building hybrid teams that effectively blend data science and strategic research to find prospective customers.

Open to VIP participants.

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up Day 1. Open to All.

This session will delve into the various AI models that enable agencies to predict financial outcomes and enable dynamic budget allocation in real-time. We’ll discuss how machine learning algorithms are evolving beyond simple optimization to inform highly complex, cross-channel investment decisions and enhance overall P&L performance. 

Agency and brand executives alike need to understand the increasingly sophisticated methods AI is employing to identify and neutralize advertising fraud, ensuring media dollars are spent on genuine impressions. In this session, we’ll discuss the latest advancements in brand safety and verification tools powered by machine learning to protect both client reputation and budgets.

In this session, we’ll discuss how AI is fundamentally transforming the front-end media planning process, moving from static yearly forecasts to dynamic, predictive scenario testing. Discover how planners can use AI tools to quickly generate and validate strategic options before any activation begins.

In this session, we’ll explore the evolution of media activation, where AI agents autonomously manage bids, adjust targeting parameters, and optimize campaigns across programmatic platforms. One agency exec will discuss how to monitor and guide these sophisticated systems to maximize performance and efficiency at the execution level.

Open to VIP participants.

Open to all.

In this session, we’ll delve into the complex challenge of AI-driven measurement, moving beyond last-click attribution to embracing multi-touch and incrementality models powered by machine learning. 

In this session, we’ll focus on the best tactical and strategic ways to allocate media budgets within the connected TV (CTV) ecosystem. We’ll bring to the stage planning and investment executives who will share proven methodologies for maximizing reach, minimizing waste, and effectively utilizing household data signals.

Hear from brands and agency executives on how they are structuring their relationships and workflows to jointly develop and deploy powerful AI media strategies. 

In this session, we’ll address the internal structural changes and operational adjustments required for media agencies to thrive in an AI-dominated landscape. One agency exec will discuss necessary shifts in organizational hierarchy, technology infrastructure, and profit models to support continuous algorithmic innovation.