Digiday Media Buying Summit

Please pick up your badges at the registration desk.

Join us as the editorial team kicks off the event with the state of the industry.

Join Will Mestayer of Sierra Nevada Brewing Company and Sara Owens of AXM as they discuss the power of data in a privacy-first world. With first-party data being the new north star, Sara and Will will discuss alternative identification and measurement solutions, including contextual approaches.

Search as we know it is being fundamentally upended by AI. Christine Shader, VP of Strategic Innovation at wPromote, will explore how AI’s deep integration into search engines and user interfaces is transforming the way people discover information, products, and services.

The evolving landscape of AI regulation (or its absence) will profoundly shape the future of technology and business. In this session, Tim Ringel, Global CEO at Meet the People, will discuss the potential impacts of various regulatory approaches on innovation, ethical AI development, and industry transformation, examining how compliance and policy will drive strategic decisions.

Retail media is at an inflection point, evolving into a myriad of opportunities across retail sites and platforms, but also creating the challenge of knowing how to effectively allocate budgets across many different channels. Hear from Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart, on how the industry can approach the next phase of retail media to overcome the complexity of a fragmented landscape and deliver measurable omnichannel results.

Jenny Penich, President NA at Influencer, will discuss  effective strategies for influencer and creator marketing, including how to identify the right partners, craft compelling campaigns, measure impact beyond vanity metrics, and foster authentic relationships that resonate with target audiences and drive measurable results.

Grab a coffee and connect with your peers before the Town Hall.Enjoy a cold beverage before publishers head into 8-Minute Meetings.

5:05pm: Realtor.com

Enjoy a cold beverage before publishers head into 8-Minute Meetings.

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up Day 1. Open to All.

Grab a bite to eat before Day 2 sessions begin.

Hear from two brands as they discuss how strategic retail media investments can be seamlessly integrated into an omnichannel approach to drive measurable growth and enhance the customer journey across all touchpoints.

In this session, Butler/Till’s Amanda Devito and Collective Measures ‘ Allison Bakken will discuss how employee-owned agencies are fostering talent, driving transparency, and building sustainable growth in the digital age.

Join Eric Beane, Chief Analytics and Data Officer at VML, as he explores the dynamic landscape of data utilization in today’s media buying. This session will delve into the latest trends and ever-evolving use cases, revealing how data is continuously reshaping strategy, optimization, and measurement in the pursuit of greater media effectiveness.

Come behind the scenes and learn how we consistently drive viral reach for brands like e.l.f. Cosmetics, Tinder, and Adobe. There’s an art to reading the cultural tea leaves, building social-native creative, and unleashing it in the right place at the right time. Creative agency Movers+Shakers will open up its playbook so you learn how to create culture, not just follow trends. This is the path to millions of organic views and passionate fandom.

Grab a coffee and connect with your peers before the Town Hall begins.

Open to All.

Grab a cold beverage before 8-Minute Meetings Begin.

The 10-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Grab a bite to eat before Day 2 sessions begin.

The programmatic landscape is undergoing a rapid and irreversible transformation. With the deprecation of third-party cookies on the horizon, a new era of data-driven advertising is emerging. This session will explore the most critical trends and technologies shaping the future of programmatic, with a special focus on the pivotal role of AI.

How do you test, learn, and scale when you don’t have enough video assets to match your media strategy? That’s one of the many challenges media teams face every day. Join Swapnil Patel and Sylvain Tron as they share how they’re prototyping AI-generated video creative to test the impact of variables like brand, location, service provider, promotion, and even weather.

This session is a deep dive into the discipline of Creative Performance—the art and science of designing ad assets that not only look great but also drive measurable, impactful results within your media mix. We will explore how to move beyond gut feelings and subjective opinions to build a data-driven framework for developing, testing, and optimizing your creative at scale.

This session will provide an in-depth examination of the capabilities, limitations, and real-world applications of KNOWN’s custom AI platform.