As gaming continues to evolve and mature, there is still a lot to still sort out. As with any new media channel, there lacks consistent measurement, which has left a wide-open area for leading gaming developers to become their own sort of media company to navigate and establish their own points of success. There are legal and talent barriers in gaming and a whole host of other growing pains.
Join us at the Digiday Gaming Advertising Forum: The Growing Pains of Gaming to better understand the gray area that still exists when it comes to gaming. Be part of the conversation as we work through challenges, solutions and opportunities still to come in the world of esports and gaming. Walk away with a unique understanding and eagerness to tackle this maturing area of marketing. We’d be glad to have you in our first day of working group discussion followed by a full day of programming that will walk you through the sticking points — from creative ideation to execution. Don’t get left behind in this fast-moving sector.