Digiday CTV Advertising Strategies

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Maybe more than ever, this year’s upfront cycle has ad buyers and sellers taking a hard look at how valuable streaming audiences are. In this session, IPG Mediabrands’ Dani Benowitz will break down the biggest developments in this year’s upfront negotiations that will affect the streaming ad market over the next year.

CTV captures attention through emotion and immersion, while the open web reflects culture, conversation, and intent. Join Seedtag’s Mike Villalobos to explore how real-time signals of interest, emotion, and intention can power smarter advertising without relying on cookies or personal identifiers.

In this session, you’ll see how Seedtag’s AI, Liz, powers Neuro-Contextual advertising to unify CTV and open web strategies by bridging passive and active environments to deliver full-funnel performance. Experience live demos and walk away with a more intelligent, privacy-first approach to reaching people when it matters most with what matters most

2025 is a watershed year for the streaming ad market with Amazon’s Prime Video and NBCUniversal’s Peacock gaining NBA rights and Amazon, Netflix, and YouTube adding new NFL games. In this session, Horizon Media’s David Campanelli will discuss how ad buyers are preparing for this influx of inventory.

TV may be in the name, but connected TV has advanced well beyond its traditional namesake by adopting digital technologies and tactics. In this session, Wpromote’s Skyler McGill will break down how the agency is wrangling its roster of programmatic ad-buying tools today and how it’s seeing AI intersect with CTV’s programmatic market.

Cinema has always delivered unmatched scale and impact—but until now, it’s been measured by reach and ratings. NCM and Adelaide are changing that. In this groundbreaking session, we unveil a first-of-its-kind partnership: NCM is integrating Adelaide’s AU metric into its national inventory, enabling advertisers to transact on verified attention – not just impressions

This is cinema’s next frontier: measurable, predictive, outcome-based buying. Learn how AU is transforming the way brands value high-impact media and why attention—not exposure—is the new premium currency.

CTV’s ad sales ecosystem can make it so that an advertiser ends up bidding against itself if a brand isn’t careful with its buying strategy. In this session, Danone’s Kevin Manke will explain how the marketer makes sure it reaches the right customers but not too often — or too few.

CTV would seem to be the miracle media channel. It combines the upper-funnel faculties of TV with the performance capabilities of digital. So then why isn’t delivering on advertisers’ ROI expectations? In this session, UM Worldwide’s Marcy Greenberger will diagnose the challenges to limiting CTV’s effectiveness and cost-efficiency with an eye toward identifying what needs to change for advertisers to maximize their returns.

Viewers are more fragmented, expectations are higher, and advertisers are at a critical crossroads: chase short-term impressions or build long-term trust. In this fast-paced fireside chat, Craig Chinn, SVP of Advertising Sales, Americas, TiVo, and Alex Boras, President, Blis, will explore what’s working in today’s TV landscape — and how doing right by viewers isn’t just ethical, it’s smart business. Expect candid insight into relevance, innovation, and purpose

Math is hard, including when it comes to measuring ads on CTV. Which is kind of ridiculous considering CTV has all the benefits of digital technology. But it also has much of the baggage of traditional TV measurement, as well as the benefits. In this session, Dentsu’s Celeste Castle will assess what makes measurement in CTV so challenging, how advertisers can overcome those challenges and how that can create opportunities beyond just CTV.

The CTV ad model largely replicates the traditional TV model with ad breaks interrupting what people are watching. But new ad formats are popping up. In this session, Walton Isaacson’s Albert Thompson will assess today’s streaming ad portfolio and to what extent newer formats like pause ads and home-screen placements are proving performance for clients.

The promise of CTV is being able to strike a balance between TV’s brand advertising and digital’s performance marketing. In reality, though, pulling off that balance isn’t exactly easy — or cheap. In this session, Amica Insurance’s Mike Plante will break down the brand’s scrappy approach to winning over customers and overcoming market challenges without breaking the bank.

Wrap Digiday’s CTV Advertising Strategies summit with a cocktail. Open to all.