Digiday CTV Advertising Strategies
The streaming ad market has come of age. With every top streaming service operating an ad-supported tier, major sporting events being streamed and Walmart joining the likes of Amazon, Google and Roku in the connected TV market, it’s little wonder that advertisers are expected to spend more money on streaming than traditional TV by 2029. But the streaming ad market still suffers growing pains. Those range from ad product innovation issues and measurement challenges to programmatic complications and a looming ad load overload.
At the Digiday CTV Advertising Strategies event, hear how top brand and agency executives are navigating the opportunities and challenges in today’s streaming ad market and what they say it will take for streaming to overtake the TV once and for all.
Prices on passes increase after June 16. Add a calendar reminder.
Speakers
Dani BenowitzIPG MEDIABRANDSGLOBAL CHIEF NEGOTIATIONS OFFICER
Dave CampanelliHORIZON MEDIAPRESIDENT, GLOBAL INVESTMENT
Marcy GreenbergerUM WORLDWIDECHIEF INVESTMENT OFFICER
Brad StocktonDENTSUSVP, HEAD OF US MEDIA INVESTMENT
AGENDA
Dave Campanelli
PRESIDENT, GLOBAL INVESTMENT
HORIZON MEDIA
Dani Benowitz
GLOBAL CHIEF NEGOTIATIONS OFFICER
IPG MEDIABRANDS
Marcy Greenberger
CHIEF INVESTMENT OFFICER
UM WORLDWIDE
Brad Stockton
SVP, HEAD OF US MEDIA INVESTMENT
DENTSU
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Venue
etc.venues 601 Lexington Avenue
NY 10022
Pass Options
- Early Rate
Prices increase to $995 after June 16
– - A collaborative day of discussions, panels and networking
- Early Rate
Prices increase to $895 after June 16
Price is per pass - A collaborative day of discussions, panels and networking
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