Digiday CTV Advertising Strategies

The streaming ad market has come of age. With every top streaming service operating an ad-supported tier, major sporting events being streamed and Walmart joining the likes of Amazon, Google and Roku in the connected TV market, it’s little wonder that advertisers are expected to spend more money on streaming than traditional TV by 2029. But the streaming ad market still suffers growing pains. Those range from ad product innovation issues and measurement challenges to programmatic complications and a looming ad load overload.

At the Digiday CTV Advertising Strategies event, hear how top brand and agency executives are navigating the opportunities and challenges in today’s streaming ad market and what they say it will take for streaming to overtake the TV once and for all.

This event is still being programmed, date and venue to be announced. Sign up for updates on this event below.