Digiday CTV Advertising Strategies

July 15, 2025 || New York, NY

Book Passes

The streaming ad market has come of age. With every top streaming service operating an ad-supported tier, major sporting events being streamed and Walmart joining the likes of Amazon, Google and Roku in the connected TV market, it’s little wonder that advertisers are expected to spend more money on streaming than traditional TV by 2029. But the streaming ad market still suffers growing pains. Those range from ad product innovation issues and measurement challenges to programmatic complications and a looming ad load overload.

At the Digiday CTV Advertising Strategies event, hear how top brand and agency executives are navigating the opportunities and challenges in today’s streaming ad market and what they say it will take for streaming to overtake the TV once and for all.

Speakers

Dani BenowitzIPG MEDIABRANDSGLOBAL CHIEF NEGOTIATIONS OFFICER
Dave CampanelliHORIZON MEDIAPRESIDENT, GLOBAL INVESTMENT
Craig ChinnTIVOSVP, ADVERTISING SALES, AMERICAS
Marcy GreenbergerUM WORLDWIDECHIEF INVESTMENT OFFICER
Kevin MankeDANONEDIRECTOR, MEDIA DATA, TECH & OPERATIONS
Skyler McGillWPROMOTEHEAD OF PROGRAMMATIC & VIDEO
Mike PlanteAMICA INSURANCEMANAGING VICE PRESIDENT
Manu SinghNATIONAL CINEMEDIA (NCM)CHIEF DATA & INNOVATION OFFICER
Brad StocktonDENTSUSVP, HEAD OF US MEDIA INVESTMENT
Albert ThompsonWALTER ISAACSONMANAGING DIRECTOR, DIGITAL INNOVATION

See all Speakers

AGENDA

Jul 15

10:30 a.m.

Registration Opens

Please stop by the registration desk and pick up your badge.

11:00 a.m.

Opening Remarks

Tim Peterson

EXECUTIVE EDITOR, VIDEO & AUDIO

DIGIDAY MEDIA

11:05 a.m.

Is the streaming ad market ready for the big game?

2025 is a watershed year for the streaming ad market with Amazon’s Prime Video and NBCUniversal’s Peacock gaining NBA rights and Amazon, Netflix, and YouTube adding new NFL games. In this session, Horizon Media’s David Campanelli will discuss how ad buyers are preparing for this influx of inventory.

Dave Campanelli

PRESIDENT, GLOBAL INVESTMENT

HORIZON MEDIA

Moderator

Tim Peterson

11:25 a.m.

Sponsor Session with Seedtag

11:40 a.m.

A check-in on this year’s upfront negotiations

Maybe more than ever, this year’s upfront cycle has ad buyers and sellers taking a hard look at how valuable streaming audiences are. In this session, IPG Mediabrands’ Dani Benowitz will break down the biggest developments in this year’s upfront negotiations that will affect the streaming ad market over the next year.

Dani Benowitz

GLOBAL CHIEF NEGOTIATIONS OFFICER

IPG MEDIABRANDS

Moderator

Tim Peterson

12:00 p.m.

How Danone manages reach & frequency across CTV

CTV’s ad sales ecosystem can make it so that an advertiser ends up bidding against itself if a brand isn’t careful with its buying strategy. In this session, Danone’s Kevin Manke will explain how the marketer makes sure it reaches the right customers but not too often — or too few.

Kevin Manke

DIRECTOR, MEDIA DATA, TECH & OPERATIONS

DANONE

Moderator

Tim Peterson

12:20 p.m.

Sponsor Session with NCM

Manu Singh

CHIEF DATA & INNOVATION OFFICER

NATIONAL CINEMEDIA (NCM)

12:35 p.m.

Lunch

1:30 p.m.

Town Hall & Challenge Board

Agencies & Brands only.

Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.

2:30 p.m.

ACR, IP & PMP — Oh My: Making sense of CTV’s alphabet soup

TV may be in the name, but connected TV has advanced well beyond its traditional namesake by adopting digital technologies and tactics. In this session, Dentsu X’s Brad Stockton will break down the latest advancements in CTV ad buying.

Brad Stockton

SVP, HEAD OF US MEDIA INVESTMENT

DENTSU

2:50 p.m.

How Amica Insurance measures incremental reach in CTV

CTV’s frequency management issue is well documented, and it has overshadowed the real issue, which is the challenge for advertisers to ensure they’re reaching new customers. In this session, Amica Insurance’s Mike Plante will break down the brand’s system to measure incremental reach across streaming services and CTV platforms.

Mike Plante

MANAGING VICE PRESIDENT

AMICA INSURANCE

Moderator

Tim Peterson

3:10 p.m.

TV Advertising Crossroads

Viewers are more fragmented, expectations are higher, and advertisers are at a critical crossroads: chase short-term impressions or build long-term trust. In this fast-moving fireside chat, the speakers will explore what’s working in today’s TV landscape — and how doing right by viewers isn’t just ethical, it’s smart business. Expect candid insight into relevance, innovation, and purpose.

Craig Chinn

SVP, ADVERTISING SALES, AMERICAS

TIVO

3:25 p.m.

How much should advertisers pay for out-of-home streaming audiences?

If someone streams “Thursday Night Football” in a crowded bar, are they worth as much to an advertiser as a viewer holed up at home? More to the point, should they be? UM Worldwide’s Marcy Greenberger will explain why not all streaming audiences are created equal in this session.

Marcy Greenberger

CHIEF INVESTMENT OFFICER

UM WORLDWIDE

Moderator

Tim Peterson

3:45 p.m.

Networking Break

4:00 p.m.

The streaming ad revolution must be televised

The CTV ad model largely replicates the traditional TV model with ad breaks interrupting what people are watching. But new ad formats are popping up. In this session, Walton Isaacson’s Albert Thompson will assess today’s streaming ad portfolio and to what extent newer formats like pause ads and home-screen placements are proving performance for clients.

Albert Thompson

MANAGING DIRECTOR, DIGITAL INNOVATION

WALTER ISAACSON

Moderator

Tim Peterson

4:20 p.m.

Fireside chat with Skyler McGill

Skyler McGill

HEAD OF PROGRAMMATIC & VIDEO

WPROMOTE

Moderator

Tim Peterson