The TV advertising market is in a period of upheaval. Streaming has already been ascendant, but the convergence of traditional TV and streaming has been catalyzed by linear TV’s limited ad availability and Nielsen’s measurement mess. Meanwhile, streaming-only ad sellers have stepped up their pitches, even staking bigger positions in the annual upfront marketplace, as have TV network owners that have rolled out a raft of streaming-only properties over the past two years.

This flattening phase of what’s considered TV presents advertisers with some good problems to have. With audiences fragmenting between TV and streaming and even within streaming, how can advertisers ensure they are reaching enough of the right audience? With streaming lowering the barrier to entry to the TV screen for digital advertisers and enabling narrower targeting and more refined measurement, how must advertisers as a whole adjust their approaches? If people are watching everything from NFL games to YouTube videos on connected TV screens, what should an advertiser consider to be TV and, more importantly, what is a TV ad impression worth?

At Digiday’s Business of TV forum, hear from top executives as they discuss how they are adapting to the TV ad market’s transformation.

Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.

Speakers

  • speaker
    John HalleyVIACOMCBSCOO, AD REVENUE
  • speaker
    Charlie BetcherVEVODIRECTOR, ADVANCED TV SALES
  • speaker
    Pete DoeXANDR VICE PRESIDENT, RESEARCH
  • speaker
    Scott SchillerENGINEGLOBAL CHIEF COMMERCIAL OFFICER
  • speaker
    Brad StocktonDENTSUSVP, US NATIONAL VIDEO INNOVATION
  • speaker
    Jesse MathTINUITIVP OF ADVANCED TV AND VIDEO SOLUTIONS
  • speaker
    Kinsey TamberrinoVEVOVICE PRESIDENT, EAST COAST SALES
  • speaker
    Albert ThompsonWALTON ISAACSONMANAGING DIRECTOR, DIGITAL
  • speaker
    Steve SilvestriDISCOVERY, INC.SVP, ADVANCED ADVERTISING
  • speaker
    Mike MolnarGLOW MANAGING PARTNER
See all Speakers

Agenda

9:30 a.m. EDT
Breakfast & Registration Opens
Welcome Desk
10:00 a.m. EDT
Town Hall
Oasis

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board.

10:45 a.m. EDT
Networking Break
The Gallery

Sponsored by Vevo

11:05 a.m. EDT
Opening Remarks
Oasis

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY/WORKLIFE

11:20 a.m. EDT
The Creative Side of Advanced TV and Streaming Advertising
Oasis
speaker

Mike Molnar

MANAGING PARTNER

GLOW

speaker
Moderator
Sara Jerde
11:50 a.m. EDT
The Currency of Content in the CTV Landscape
Oasis

With so much fragmentation in today’s media landscape, audiences have more choice than ever. This session will focus on the currency of content in today’s ever-changing CTV landscape, as publishers vy for viewers and brands seek environments where they can reach passionate, engaged audiences.

speaker

Charlie Betcher

DIRECTOR, ADVANCED TV SALES

VEVO

speaker

Kinsey Tamberrino

VICE PRESIDENT, EAST COAST SALES

VEVO

12:05 p.m. EDT
The Fragmentation of Ad-Supported Streaming Audiences
Oasis
speaker

Jesse Math

VP OF ADVANCED TV AND VIDEO SOLUTIONS

TINUITI

speaker
Moderator
Jim Cooper
12:35 p.m. EDT
When It Comes To TV Consumption, We’re All Wrong
Oasis

I hate to admit this, but we’re all wrong. It’s time to hit the pause button and question the assumptions that are driving our industry’s approach to television spend. Are people really consuming CTV/Streaming Services the way we think they are? Do we really understand how they decide what to watch? Have we taken the time to ask those driving media, the youth, what they want? ENGINE went out and asked the hard questions and it’s time for a real conversation on the future of media consumption. This candid (and let’s face it brutally honest) fireside chat with ENGINE Global Chief Commercial Officer, Scott Schiller will cover what we need to know to prepare for the future of TV in 2022 and beyond.

speaker

Scott Schiller

GLOBAL CHIEF COMMERCIAL OFFICER

ENGINE

speaker
Moderator
Michael Bürgi
12:50 p.m. EDT
In Advertisers’ Own Purchase Funnel, Where is Shoppable TV?
Oasis
speaker

Albert Thompson

MANAGING DIRECTOR, DIGITAL

WALTON ISAACSON

speaker
Moderator
Michael Bürgi
1:15 p.m. EDT
Lunch
The Gallery
2:00 p.m. EDT
How ViacomCBS is Sorting Out The Future of TV and Streaming Ad Measurement
Oasis
speaker

John Halley

COO, AD REVENUE

VIACOMCBS

speaker
Moderator
Jim Cooper
2:30 p.m. EDT
Why Data-Driven Linear is a Smarter Approach to TV Buying
Oasis

TV advertising has evolved to be more digital-like, presenting brands with new opportunities to maximize reach. With various ways to buy TV, which one should brands choose? The answer: data-driven linear TV. In the next year, 58% of advertisers in the US plan to increase data-driven linear spending (DDL), according to Xandr’s 2021 Relevance Report. In this session, you’ll hear from Xandr’s VP of Research for Invest TV and Monetize TV, Pete Doe, on the different TV buying options available, why data-driven linear is a smarter approach, and how advancements in tech make data-driven linear buying as easy as demo.

speaker

Pete Doe

VICE PRESIDENT, RESEARCH

XANDR

2:45 p.m. EDT
The Future of Identity in TV and Streaming Advertising
Oasis
speaker

Brad Stockton

SVP, US NATIONAL VIDEO INNOVATION

DENTSU

speaker
Moderator
Sara Jerde
3:10 p.m. EDT
Networking Break
The Gallery

Sponsored by Vevo

3:25 p.m. EDT
TV Off The Air, and Connected To The Web
Oasis

Join StackAdapt as we dive into the current state of connected TV, the challenges and misconceptions around the channel and what to expect for the future of streamed television.

speaker

Brandon Langevin

SENIOR SALES DIRECTOR

STACKADAPT

speaker

Ryan Tosto

ACCOUNT EXECUTIVE

STACKADAPT

3:40 p.m. EDT
Addressable TV & Streaming Advertising From the Sell-Side
Oasis
speaker

Steve Silvestri

SVP, ADVANCED ADVERTISING

DISCOVERY, INC.

speaker
Moderator
Michael Bürgi
4:00 p.m. EDT
Closing Remarks
Oasis

We’ll wrap the forum by going over the key takeaways from the day’s content.

4:15 p.m. EDT
Cocktail Reception
The Gallery

Join us for a cocktail to wrap the forum. Open to all.

Sponsored by Vizio 

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Attendees

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Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue


Sponsors

VENUE

Ease Hospitality

1345 Avenue of the Americas New York
NY 10105

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