Amazon U: Amazon Video Advertising

April 13, 2021 || Virtual

The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At Amazon U: Amazon Video Advertising, we’ll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of video advertising on Amazon and dive into case studies from brand and agency leaders.

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Upcoming Amazon U Events:

– Amazon U: Amazon Customer Retention Strategies — May 6

Speakers

Katie Sands AMAZON LIVE INFLUENCER & HOST
Megan ConahanDIRECT AGENTSEVP
Adam EpsteinPERPETUAVP OF GROWTH
Doug KaplanFEEDVISORHEAD OF PROGRAMMATIC
Allison LewisWUNDERMAN THOMPSON COMMERCEVP, COMMERCE
Lizzy MangoldBAZOOKA CANDY BRANDSDIRECTOR, INNOVATION & E-COMMERCE

See all Speakers

Agenda

Apr 13

(Times are local: America/New York)

12:00 p.m.

Welcome and Key Trends

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

12:05 p.m.

Amazon Live: What Does Engaging Content Look Like?

In this session hear from influencer, Katie Sands, as she takes us through what engaging content looks like on Amazon Live, what a successful brand partnership looks like, and key trends on the platform.

Katie Sands

INFLUENCER & HOST

AMAZON LIVE

Moderator

Michael Waters

12:30 p.m.

The Power of Video

Metrics and case studies on the impact of utilizing video in Amazon advertising across SBV, OLV, and OTT.

Adam Epstein

VP OF GROWTH

PERPETUA

12:45 p.m.

Case Study

How does it look in practice? A seasoned e-commerce executive will take us through their experience when it comes to Amazon video advertising and how to take advantage of what Amazon has to offer in this space.

Allison Lewis

VP, COMMERCE

WUNDERMAN THOMPSON COMMERCE

1:05 p.m.

The Dos and Don’ts of Amazon Video Advertising

Join Feedvisor’s Head of Programmatic Doug Kaplan as he explores the key components to cultivating holistic Amazon Video Advertising strategies. Discover top upper funnel video strategies, how to best utilize Amazon DSP, as well as major pitfalls to avoid as you plan your video advertising budgets for 2021.

Doug Kaplan

HEAD OF PROGRAMMATIC

FEEDVISOR

1:20 p.m.

Case Study

An e-commerce executive will take us through how to build a solid foundation when it comes to video advertising on Amazon, how to create engaging content, and how to measure the success of activating with this tool.

Megan Conahan

EVP

DIRECT AGENTS

Lizzy Mangold

DIRECTOR, INNOVATION & E-COMMERCE

BAZOOKA CANDY BRANDS

See Full Day

“Overall, I was very impressed with the content of the speeches and felt that the event was run very well.”

Samsung

Senior Manager

“It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side.”

Sony Electronics

Channel Marketing Manager

“As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon.”

Bonnier Corporation

Marketing Director