The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At Amazon U: Amazon Video Advertising, we’ll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of video advertising on Amazon and dive into case studies from brand and agency leaders.

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Upcoming Amazon U Events:

– Amazon U: Amazon Customer Retention Strategies — May 6

Speakers

  • speaker
    Megan ConahanDIRECT AGENTSEVP
  • speaker
    Adam EpsteinPERPETUAVP OF GROWTH
  • speaker
    Doug KaplanFEEDVISORHEAD OF PROGRAMMATIC
  • speaker
    Allison LewisWUNDERMAN THOMPSON COMMERCEVP, COMMERCE
  • speaker
    Lizzy MangoldBAZOOKA CANDY BRANDSDIRECTOR, INNOVATION & E-COMMERCE
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Agenda

(Times are local: America/New York)
12:00 p.m.
Welcome and Key Trends
speaker

Cale Weissman

EDITOR

MODERN RETAIL

12:05 p.m.
Amazon Live: What Does Engaging Content Look Like?

In this session hear from influencer, Katie Sands, as she takes us through what engaging content looks like on Amazon Live, what a successful brand partnership looks like, and key trends on the platform.

speaker

Katie Sands

INFLUENCER & HOST

AMAZON LIVE

Moderator
Michael Waters
12:30 p.m.
The Power of Video

Metrics and case studies on the impact of utilizing video in Amazon advertising across SBV, OLV, and OTT.

speaker

Adam Epstein

VP OF GROWTH

PERPETUA

12:45 p.m.
Case Study

How does it look in practice? A seasoned e-commerce executive will take us through their experience when it comes to Amazon video advertising and how to take advantage of what Amazon has to offer in this space.

speaker

Allison Lewis

VP, COMMERCE

WUNDERMAN THOMPSON COMMERCE

1:05 p.m.
The Dos and Don’ts of Amazon Video Advertising

Join Feedvisor’s Head of Programmatic Doug Kaplan as he explores the key components to cultivating holistic Amazon Video Advertising strategies. Discover top upper funnel video strategies, how to best utilize Amazon DSP, as well as major pitfalls to avoid as you plan your video advertising budgets for 2021.

speaker

Doug Kaplan

HEAD OF PROGRAMMATIC

FEEDVISOR

1:20 p.m.
Case Study

An e-commerce executive will take us through how to build a solid foundation when it comes to video advertising on Amazon, how to create engaging content, and how to measure the success of activating with this tool.

speaker

Megan Conahan

EVP

DIRECT AGENTS

speaker

Lizzy Mangold

DIRECTOR, INNOVATION & E-COMMERCE

BAZOOKA CANDY BRANDS

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