Amazon U: Customer Retention Strategies

The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At Amazon U: Amazon Customer Retention Strategies, we’ll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of customer retention strategy on Amazon and dive into case studies from brand and agency leaders.

Subscribe to Digiday+ to attend. Already a member? Reach out here to register.

Upcoming Amazon U Events:

– Amazon U: Amazon Video Advertising — April 13


(Times are local: America/New York)
12:00 p.m.
Opening Remarks

Cale Weissman



12:05 p.m.
Crash Course: Customer Retention

We’ll pack all the basics of customer retention and subscriptions into a 25-minute session delivered by industry experts and begin to uncover how you can unlock this valuable tool.

12:30 p.m.
Case Study

How does it look in practice? A seasoned e-commerce executive will take us through their experience when it comes to Amazon video advertising and how to take advantage of what Amazon has to offer in this space.

12:50 p.m.
Case Study

An e-commerce executive will take us through how to build a solid foundation when it comes to customer retention and subscriptions on Amazon and how to measure the success of activating with this tool.

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