Amazon U: Customer Retention Strategies

The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At Amazon U: Amazon Customer Retention Strategies, we’ll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of customer retention strategy on Amazon and dive into case studies from brand and agency leaders.

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Speakers

Alex BrandstetterWUNDERMAN THOMPSON COMMERCEDIRECTOR, STRATEGY
Mark PowerAMAZON FOR CMOSAUTHOR

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Agenda

Day 1

(Times are local: America/New York)

12:00 p.m.

Opening Remarks

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

12:05 p.m.

Crash Course: Customer Retention

We’ll pack all the basics of customer retention and subscriptions into a 25-minute session delivered by industry experts and begin to uncover how you can unlock this valuable tool.

Alex Brandstetter

DIRECTOR, STRATEGY

WUNDERMAN THOMPSON COMMERCE

12:30 p.m.

Tracking the Customer Lifecycle

The Amazon ecosystem is anything but static. And brands are constantly shifting tactics and strategies to not only find customers but keep them. But there are a variety of new ways to learn more about who is buying your product and how to retain them. In this session, Mark Power, founder and CEO of Podean, will go through the many ways he works with brands to track the lifecycle of customers. Amazon is unveiling new tools to help companies connect more directly with shoppers — only the successful practitioners know how to use them. Here, Power will describe his tips of the trade and walk us through a few case studies.

Mark Power

AUTHOR

AMAZON FOR CMOS

Moderator

Cale Weissman

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“Overall, I was very impressed with the content of the speeches and felt that the event was run very well.”

Samsung

Senior Manager

“It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side.”

Sony Electronics

Channel Marketing Manager

“As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon.”

Bonnier Corporation

Marketing Director

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