Amazon U: Advertising Beyond Search

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Amazon U: Advertising Beyond Search

March 16, 2021 || Virtual

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The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At Amazon U: Advertising Beyond Search, we’ll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of advertising beyond search on Amazon and dive into case studies from brand and agency leaders.

Digiday+, Glossy+ and Modern Retail+ members are able to attend with an exclusive complimentary pass. Already a member? Reach out here to register.

Upcoming Amazon U Events:

– Amazon U: Amazon Video Advertising — April 13

– Amazon U: Amazon Customer Retention Strategies — May 6

Speakers

Ekta ChopraE.L.F. BEAUTYCHIEF DIGITAL OFFICER
Adam EpsteinPERPETUAVP OF GROWTH
Price GlomskiPMGEVP, DIGITAL COMMERCE
Julie WeitznerSELLWIN CONSULTING, DENTSUEVP

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Agenda

Feb 11

12:00 p.m. ET

Opening Remarks

Join us for a high-level state of the industry as it pertains to Amazon advertising beyond search.

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

12:05 p.m. ET

Crash Course: Advertising Beyond Search

We’ll pack all the basics of advertising beyond search into a 25-minute session delivered by Price Glomski, svp of digital commerce at PMG and begin to uncover how you can unlock this valuable tool.

Price Glomski

EVP, DIGITAL COMMERCE

PMG

12:30 p.m. ET

Amazon DSP vs. Sponsored Display

In this session Adam will cover how brands should be thinking about Sponsored Display and Amazon DSP, the opportunities that exist within both our insight to what the future holds for upper funnel advertising with Amazon.

Adam Epstein

VP OF GROWTH

PERPETUA

12:45 p.m. ET

Case Study with e.l.f Cosmetics

How does it look in practice? Ekta Chopra will take us through the evolution that e.l.f cosmetics has experienced while on Amazon, where the brand started, and how it got to where it is today.

Ekta Chopra

CHIEF DIGITAL OFFICER

E.L.F. BEAUTY

1:10 p.m. ET

Case Study with Sellwin Consulting

Julie Weitzner, evp at Sellwin Consulting will take us through how to build a solid foundation when it comes to advertising beyond search, what tailoring content for Amazon looks like, and how to measure success on the platform.

Julie Weitzner

EVP

SELLWIN CONSULTING, DENTSU

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“Overall, I was very impressed with the content of the speeches and felt that the event was run very well.”

Samsung

Senior Manager

“It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side.”

Sony Electronics

Channel Marketing Manager

“As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon.”

Bonnier Corporation

Marketing Director