The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At Amazon U: Advertising Beyond Search, we’ll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of advertising beyond search on Amazon and dive into case studies from brand and agency leaders.

Digiday+Glossy+ and Modern Retail+ members are able to attend with an exclusive complimentary pass. Already a member? Reach out here to register.

Upcoming Amazon U Events:

– Amazon U: Amazon Video Advertising — April 13

– Amazon U: Amazon Customer Retention Strategies — May 6

Speakers

  • speaker
    Ekta ChopraE.L.F. COSMETICSCHIEF DIGITAL OFFICER
  • speaker
    Price GlomskiPMGEVP, DIGITAL COMMERCE
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Agenda

(Times are local: GMT-0500)
12:00 p.m.
Crash Course

We’ll pack all the basics of advertising beyond search into a 40-minute session delivered by industry experts and begin to uncover how you can unlock this valuable tool.

12:25 p.m.
Sponsor Session
Hear the perspective of one of our partners on advertising on Amazon.
12:50 p.m.
Case Study

How does it look in practice? One industry leader walks us through their experience and what they learned.

speaker

Ekta Chopra

CHIEF DIGITAL OFFICER

E.L.F. COSMETICS

1:10 p.m.
Sponsor Session
Hear the perspective of one of our partners on advertising on Amazon.
1:25 p.m.
Case Study

How does it look in practice? One industry leader walks us through their experience and what they learned.

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