The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At Amazon U: Advertising Beyond Search, we’ll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of advertising beyond search on Amazon and dive into case studies from brand and agency leaders.

Digiday+Glossy+ and Modern Retail+ members are able to attend with an exclusive complimentary pass. Already a member? Reach out here to register.

Upcoming Amazon U Events:

– Amazon U: Amazon Video Advertising — April 13

– Amazon U: Amazon Customer Retention Strategies — May 6

Speakers

  • speaker
    Ekta ChopraE.L.F. COSMETICSCHIEF DIGITAL OFFICER
  • speaker
    Adam EpsteinPERPETUAVP OF GROWTH
  • speaker
    Price GlomskiPMGEVP, DIGITAL COMMERCE
  • speaker
    Julie WeitznerSELLWIN CONSULTING, DENTSUEVP
See all Speakers

Agenda

12:00 p.m. ET
Opening Remarks

Join us for a high-level state of the industry as it pertains to Amazon advertising beyond search.

speaker

Cale Weissman

EDITOR

MODERN RETAIL

12:05 p.m. ET
Crash Course: Advertising Beyond Search

We’ll pack all the basics of advertising beyond search into a 25-minute session delivered by Price Glomski, svp of digital commerce at PMG and begin to uncover how you can unlock this valuable tool.

speaker

Price Glomski

EVP, DIGITAL COMMERCE

PMG

12:30 p.m. ET
Amazon DSP vs. Sponsored Display

In this session Adam will cover how brands should be thinking about Sponsored Display and Amazon DSP, the opportunities that exist within both our insight to what the future holds for upper funnel advertising with Amazon.

speaker

Adam Epstein

VP OF GROWTH

PERPETUA

12:45 p.m. ET
Case Study with e.l.f Cosmetics

How does it look in practice? Ekta Chopra will take us through the evolution that e.l.f cosmetics has experienced while on Amazon, where the brand started, and how it got to where it is today.

speaker

Ekta Chopra

CHIEF DIGITAL OFFICER

E.L.F. COSMETICS

1:10 p.m. ET
Case Study with Sellwin Consulting

Julie Weitzner, evp at Sellwin Consulting will take us through how to build a solid foundation when it comes to advertising beyond search, what tailoring content for Amazon looks like, and how to measure success on the platform.

speaker

Julie Weitzner

EVP

SELLWIN CONSULTING, DENTSU

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