AI Marketing Strategies

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The editorial team will set the stage for the day.

Will shoppers be clicking through ads this Black Friday, or will their AI agents already be searching, comparing, and picking the deal before they even open a tab? Isabel Perry, Global EVP of Strategy at DEPT®, knows where we’re placing our bets, tracking the shift as AI systems increasingly do the shopping on a person’s behalf. Expect bold predictions on where this change hits first, backed by the proven logic behind the theory, along with what it actually takes to be the brand an agent picks, not just the one a person finds. The marketers who figure this out before the season hits will be the ones still standing out once everyone else catches on.

AI is rewriting the customer journey, and every stage starting with discovery shifts with it. A brand must be loved by humans and read by machines, but most marketing orgs are not built for this duality. AI Visibility spans content, brand, analytics, and product, yet no single team owns it end to end. Bluefish guides the room through the questions that matter: where AI discoverability should live, who owns it, and where to start first.

David’s Bridal is taking a practical approach to AI, exploring where the technology can improve the customer experience, marketing and day-to-day operations. CEO Kelly Cook shares what the retailer is testing, what’s delivering results and where the biggest opportunities may be next.

Consumers are increasingly consulting conversational AI engines. This session unpacks how brands are adjusting everything from their product pages to their content and SEO strategies to show up when it matters most — and convert shoppers wherever they find them.

Grab a coffee and get to work! Publisher VIPs will join our editors to jot down and start discussing their most pressing challenges to fill out our Town Hall Challenge Board while the rest of our attendees take a moment to schedule their 6 Minute Meetings live onsite. 

The 6-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Recharge with a delicious lunch and network with peers before the next session.

An open, agency and brand-led town hall session where we will have an open and candid discussion about the industry. Together, we’ll explore the real issues you’re facing — think of it as group therapy.

The editors will kick off the afternoon sessions.

As AI becomes embedded into everyday devices and experiences, marketers face a new challenge: making invisible technology feel tangible, relevant, and trustworthy. Samsung Electronics America CMO Allison Stransky will share how Samsung is shifting the conversation from AI features to human benefits and building trust and brand connection in an AI-powered world.

AI has changed the trajectory of nearly every industry, and the way companies tell their stories and engage their customers is no exception. In this talk, Perplexity Chief Communications Officer Jesse Dwyer will share how AI is changing marketing, the best ways for marketers and communicators to use it, and, if you’re lucky, some interpretive dance.

As AI-powered search replaces traditional search engines, marketers are facing a fundamental shift: success is no longer driven by keywords and clicks, but by whether AI agents can understand, retrieve, and accurately represent a brand. Horizon Media will explain why machine optimization—structured data, APIs, accessibility, and AI-ready architecture—is becoming the new competitive advantage, and provide a practical roadmap for maintaining visibility, protecting brand integrity, and measuring marketing effectiveness in a world where consumers may never visit a website.

As retail media networks become more sophisticated, AI is changing how brands plan, buy and optimize media across these growing ecosystems. Meera Patel of Mars shares how the company is approaching AI-powered retail media, where it’s creating real value today and where marketers still need to separate the hype from the opportunity.

This session spotlights a blueprint for scaling a business heavily operated by autonomous, specialized AI agents. Beauty veteran David Baker will break down his approach to architecting, deploying and managing his new company’s AI workforce to efficiently handle everything from finance and operations to customer experience and creative.

Scaling personalized AI content without losing the soul of the business is a challenge. This session will guide creative leaders in aligning AI-generated assets with their brand identities, initiatives and standards.

Digiday moderators will recap the event’s key takeaways.

Join us for a cocktail to wrap up the day. Open to all.