AI Marketing Strategies

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The editorial team will set the stage for the day.

Shoppers buying from agents? Agents buying from agents? The agentic future is already emerging — and it’s turning the commerce paradigm on its head. This session will help marketers focus on the building blocks needed to prepare for a brave new marketplace.

AI is rewriting the customer journey, and every stage starting with discovery shifts with it. A brand must be loved by humans and read by machines, but most marketing orgs are not built for this duality. AI Visibility spans content, brand, analytics, and product, yet no single team owns it end to end. Bluefish guides the room through the questions that matter: where AI discoverability should live, who owns it, and where to start first.

Prompting to generate one-off images is old news. This session breaks down the operational side of AI creative generation at scale, examining how close brands are to generating scores of dynamic, brand-safe creative variations for different platforms without bottlenecks — and how they’re doing it.

Consumers are increasingly consulting conversational AI engines. This session unpacks how brands are adjusting everything from their product pages to their content and SEO strategies to show up when it matters most — and convert shoppers wherever they find them.

Take a break, grab a coffee and connect with fellow attendees before the one-on-one 6-minute meetings begin.

The 6-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Recharge with a delicious lunch and network with peers before the next session.

Agencies and brands only. Join us for a Town Hall session where we will have an open and candid discussion about the industry. Together, we’ll create a challenge board and explore the real issues you’re facing — think of it as group therapy.

The editors will kick off the afternoon sessions.

As AI becomes embedded into everyday devices and experiences, marketers face a new challenge: making invisible technology feel tangible, relevant, and trustworthy. Samsung Electronics America CMO Allison Stransky will share how Samsung is shifting the conversation from AI features to human benefits and building trust and brand connection in an AI-powered world.

Setting a strong foundation is the key to agentic AI success. This session will focus on brands’ best practices for structuring first-party data to enable AI agents to interpret context, make grounded decisions and take action to the benefit of the business.

Generating a deluge of creative is pointless if the measurement framework isn’t there to inform it. This session looks under the hood at how marketers turn real-time performance data into automated, mid-flight campaign optimizations with the goal of autonomously scaling what works and cutting what doesn’t.

This session spotlights a blueprint for scaling a business heavily operated by autonomous, specialized AI agents. Beauty veteran David Baker will break down his approach to architecting, deploying and managing his new company’s AI workforce to efficiently handle everything from finance and operations to customer experience and creative.

Scaling personalized AI content without losing the soul of the business is a challenge. This session will guide creative leaders in aligning AI-generated assets with their brand identities, initiatives and standards.

Digiday moderators will recap the event’s key takeaways.

Join us for a cocktail to wrap up the day. Open to all.