AI Marketing Strategies

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The editorial team will set the stage for the day.

Shoppers buying from agents? Agents buying from agents? The agentic future is already emerging — and it’s turning the commerce paradigm on its head. This session will help marketers focus on the building blocks needed to prepare for a brave new marketplace.

Prompting to generate one-off images is old news. This session breaks down the operational side of AI creative generation at scale, examining how close brands are to generating scores of dynamic, brand-safe creative variations for different platforms without bottlenecks — and how they’re doing it.

Consumers are increasingly consulting conversational AI engines. This session unpacks how brands are adjusting everything from their product pages to their content and SEO strategies to show up when it matters most — and convert shoppers wherever they find them.

Generating a deluge of creative is pointless if the measurement framework isn’t there to inform it. This session looks under the hood at how marketers turn real-time performance data into automated, mid-flight campaign optimizations with the goal of autonomously scaling what works and cutting what doesn’t.

Take a break, grab a coffee and connect with fellow attendees before the one-on-one 6-minute meetings begin.

The 6-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Recharge with a delicious lunch and network with peers before the next session.

The editors will kick off the afternoon sessions.

Between third-party agency fees and “token taxes,” which can rapidly scale with AI token usage, brands’ AI costs can add up. This session will explore how companies can measure AI spending, control backend compute fees, right-size models and implement FinOps practices to integrate AI without exceeding their budgets.

Setting a strong foundation is the key to agentic AI success. This session will focus on brands’ best practices for structuring first-party data to enable AI agents to interpret context, make grounded decisions and take action to the benefit of the business.

This session spotlights a blueprint for scaling a business heavily operated by autonomous, specialized AI agents. Beauty veteran David Baker will break down his approach to architecting, deploying and managing his new company’s AI workforce to efficiently handle everything from finance and operations to customer experience and creative.

Scaling personalized AI content without losing the soul of the business is a challenge. This session will guide creative leaders in aligning AI-generated assets with their brand identities, initiatives and standards.

Digiday moderators will recap the event’s key takeaways.

Join us for a cocktail to wrap up the day. Open to all.