AI Marketing Strategies

Guests will need to check in at the dedicated desk in the lobby of 605 3rd that will have a Digiday sign. ID will be required at this checkpoint. Guests will then be directed to the elevators to the 7th floor, where general event registration will take place, and our team will be ready to greet you.

Jim and Jill will set the stage with a few comments about the state of the industry before we kick things off.

In the first session, we’ll set the stage for the day and explore the ethical uses of generative AI to achieve marketing at scale. We’ll ask how to achieve personalization without compromising authenticity, humanity or connection.

Creating content is easier than ever, but knowing which content truly moves your audience is still the hard part. PRE, founded by leading AI experts, turns that guesswork into data-driven predictions. In just minutes, brands can A/B test websites, optimize campaigns, and improve creative assets to see what will sell more, retain more customers, and stand out more across AI-driven platforms. From design tweaks that maximize conversion, to UX improvements that boost loyalty, to brand messaging that wins visibility on AI platforms like ChatGPT/Rufus/Gemini, PRE’s patent-pending AI is rapidly becoming the go-to standard for content testing at major brands.

Scaling creative with AI poses an existential risk to brand consistency and safety. This session is a strategic guide for C-suite leaders on establishing the critical human-in-the-loop oversight. We will examine governance frameworks for defining and enforcing AI-generated brand guardrails, ensuring outputs align with tone, voice, and legal compliance.

Technology was supposed to make marketing simpler, but the complexity of today’s digital world means marketers spend more time than ever servicing platforms. In this session, Konrad Feldman, CEO of Quantcast, shares a different perspective: the real promise of AI isn’t in replicating human processes, but in creating entirely new ways of marketing execution and freeing humans to do their best work. When intelligence is native to the platform, not bolted on as an afterthought, AI can reshape decision-making and execution in ways beyond human imagination. This shift gives marketers back time and headspace to focus on strategy, creativity, and genuine customer understanding. The future of performance marketing isn’t about slapping new “AI” buttons on existing marketing solutions. It’s about letting machines do what they’re best at, so humans can do what only they can.

In this session, Wendy Fitch, from H&R Block, will detail how the organization is integrating AI into its creative development models to balance high-volume output with brand consistency.

Join us for a “lightning round” town hall discussion on creative generation to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

Recharge with a delicious lunch and network with peers before the next session.

Invite only 

Join Ideogram’s CEO for a hands-on demonstration of Custom Branded Models: AI trained on your brand standards, capable of generating localized variations, reformatting for every platform, and maintaining your brand’s visual identity. Watch a single approved asset transform into market-specific executions across demographics and geographies. See it adapted from email to social to landing page while preserving pixel-perfect brand control. This eliminates mechanical production work. Your team stays focused on strategic creative. What used to take weeks now takes hours.

Join Dawn Hilarczyk, COO, Borghese, and Hillary Hutcheson, CMO, RoC Skincare, for an inside look at how legacy luxury and clinical skincare brands are evolving their digital shelf for the generative era. This session dives into the strategic shift from traditional SEO to Generative Engine Optimization (GEO)—a world where long-form storytelling and technical product data must work in perfect harmony to capture AI-driven conversions.

While generative AI dominates headlines, the most consequential breakthroughs happened earlier. Over the last decade, machine learning quietly solved harder problems—identity, prediction, scale, and precision. Generative AI is additive, not foundational. Tunnl operates at the forefront of this original AI, turning intelligence into measurable, real-world outcomes.

Boll & Branch is using AI tools like Gemini and ChatGPT to inform its marketing strategy, but not act as the final decision-makers. In this session, learn how the brand is optimizing AI across its organization, from tailoring website copy to making product recommendations to sourcing new media and influencer partnerships.

Join us for a “lightning round” town hall discussion on media buying & targeting to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

Take a break, grab a coffee and connect with fellow attendees before the next session begins.

Return on marketing investments is no longer the big question mark it once was. With AI, marketers can more accurately determine what’s resonating with audiences and motivating them to convert. In this session, Ruby Noren, head of U.S. marketing at French fashion brand Zadig & Voltaire, will break down her strategies for testing a product’s “heat,” a creative asset’s success and an overall marketing strategy’s effectiveness using AI, and how that’s creating time and cost savings for the company.

Consumers no longer start with Google when searching for products—they turn to TikTok, Instagram, and now, AI. Kristen Wiley, CEO of Statusphere, reveals how creators and user-generated content shape these algorithms, why “signal shaping” is becoming the new SEO, and what forward-thinking brands must do to secure visibility and influence purchase decisions in this new era of product discovery.

Stop talking about how to build better dashboards. Dashboards deliver the signals but require humans to find the insight (which is the rarest gem in the marketing world). Agentic Analytics (where AI is spotting anomalies and delivering broad insights for us) is the actual future.

AI is driving programmatic advertising into its next evolution – moving beyond generative tools toward autonomous systems capable of analyzing, deciding, and optimizing in real time. The rise of agentic AI specifically marks a turning point for how outcomes are defined and value is measured, prompting buyers to rethink impact across the entire digital supply chain.

In this session, Joseph Dressler, SVP, Advertiser Solutions at PubMatic, and Maikel O’Hanlon, SVP, Managing Director, Programmatic at Horizon Media, will explore how advertisers are evaluating the business potential of agentic buying – from quantifying its performance value to redefining collaboration between brands, agencies, and technology partners in an autonomous future.

Tree Hut is increasingly turning to AI to understand what its customer base wants next, using the technology to shape everything from product development to marketing. In this session, Sarah Craig, the body-care brand’s head of integrated media, will discuss how Tree Hut is now leveraging social and community sentiment analysis, among other AI-driven tactics, to meet demand and take the guesswork out of strategies.

Join us for a “lightning round” town hall discussion on product discovery & search to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

The team will discuss key takeaways from the days’ programming.

Join us for cocktails & networking to wrap up the day.