AI Marketing Strategies

The greatest bottleneck in marketing is creative production. This session focuses on how leading brands are building an AI-enabled ‘Creative Factory’ to generate and test hundreds of high-quality assets weekly, dramatically reducing time-to-market.

Creating content is easier than ever, but knowing which content truly moves your audience is still the hard part. PRE, founded by leading AI experts, turns that guesswork into data-driven predictions. In just minutes, brands can A/B test websites, optimize campaigns, and improve creative assets to see what will sell more, retain more customers, and stand out more across AI-driven platforms. From design tweaks that maximize conversion, to UX improvements that boost loyalty, to brand messaging that wins visibility on AI platforms like ChatGPT/Rufus/Gemini, PRE’s patent-pending AI is rapidly becoming the go-to standard for content testing at major brands.

Scaling creative with AI poses an existential risk to brand consistency and safety. This session is a strategic guide for C-suite leaders on establishing the critical human-in-the-loop oversight. We will examine governance frameworks for defining and enforcing AI-generated brand guardrails, ensuring outputs align with tone, voice, and legal compliance.

In this session, Wendy Fitch, from H&R Block, will detail how the organization is integrating AI into its creative development models to balance high-volume output with brand consistency.

Join us for a “lightning round” town hall discussion on creative generation to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

The challenge isn’t reaching your core audience; it’s efficiently finding profitable new ones. This session explores how brands are using their first-party data with machine learning to identify hidden high-value ‘micro-segments’ based on predictive churn, lifetime value, and purchase intent.

Join us for a “lightning round” town hall discussion on media buying & targeting to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

The AI era demands a predictive view to media planning. In this session we’ll discuss the strategic shift required to leverage machine learning for true cross-channel budget forecasting and optimization. Executives will learn how to implement models that predict marginal ROI for every dollar, dynamically adjusting spend in real-time to maximize LTV.

In this session, we’ll discuss building a roadmap for deploying advanced AI-driven Marketing Mix Modeling and Geo-Lift testing to accurately measure incrementality.

Join us for a “lightning round” town hall discussion on analytics & measurement to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

In this session, we’ll address the operational challenge of connecting data insights directly to execution. We explore how AI is used to create “Decision Engines” that monitor campaign performance, detect critical anomalies, and trigger automated alerts or adjustments in media platforms and creative workflows.

Consumers no longer start with Google when searching for products—they turn to TikTok, Instagram, and now, AI. Kristen Wiley, CEO of Statusphere, reveals how creators and user-generated content shape these algorithms, why “signal shaping” is becoming the new SEO, and what forward-thinking brands must do to secure visibility and influence purchase decisions in this new era of product discovery.

In this session, we’ll focus on the financial upside of integrating Generative AI and semantic search into the product discovery experience. One brand will discuss how they achieved significant increases in conversion rates and Average Order Value by enabling customers to find products via complex, natural language queries, creating a personalized, frictionless path to purchase.

Join us for a “lightning round” town hall discussion on product discovery & search to ensure you get to share your pain points and perspective – and get off-the-record intel from your peers. Open to all.

The team will discuss key takeaways from the days’ programming.

Join us for cocktails & networking to wrap up the day.