The current crisis has been a gamechanger for e-commerce. With many people stuck at home and unable to get out, e-commerce acceleration has been one of the big stories in retail. And even within that, the undisputed winner is Amazon. 

Join us at the Amazon Strategies Virtual Forum, a series of presentations, workshops and talks taking place over five mornings that’ll help you survive this new reality. We’ll explore what the crisis has meant for selling on Amazon, your product pages and your reviews. We’ll also delve into the increasingly volatile Amazon advertising ecosystem, which has seen demand surging and gotten more unpredictable. You’ll come away with actionable insights and practical tips that’ll help you grow your business.

What you get with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• An Amazon Survival Guide packed with key takeaways from the week, practical tips, on-demand sessions, full presentations and much more

Speakers

  • Lina Calabria
    CO-FOUNDER & COO
    BELLROY
  • Kavita Cariapa
    SVP, STRATEGY
    SELLWIN CONSULTING, DENSTU
  • Ekta Chopra
    VP, DIGITAL
    E.L.F. COSMETICS
  • Laura Cox
    CO-FOUNDER & CMO
    OARS + ALPS
  • Taylor Hamilton
    CO-FOUNDER & CEO
    RECOMMERCE
  • Daniel Knijnik
    CEO
    QUARTILE
  • Margaux Logan
    VP, HEAD OF ONLINE MARKETPLACES, AMERICAS
    PUBLICIS
  • Aaron Luo
    FOUNDER & CEO
    CARAA
  • Mark Power
    AUTHOR
    AMAZON FOR CMOS
  • Kevin Weiss
    VP OF CLIENT SUCCESS, ECOMMERCE
    KENSHOO
  • Julie Weitzner
    EVP
    SELLWIN CONSULTING, DENTSU
  • Mark Wynohradnyk
    BRAND director
    GRAVITY PRODUCTS

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Agenda

Monday, April 20

  • 10:30 a.m.
    The State of the Amazon Ecosystem

    Join us as we walk through how Amazon is being impacted by this shift in business.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 10:40 a.m.
    The Big Picture

    In this turbulent time, how are CEOs, founders and CMOs deciding what the best course of action is for their onmichannel approach? One top executives will walk us through their strategies for survival.

    • Laura Cox

      CO-FOUNDER & CMO

      OARS + ALPS

    Moderator
    Shareen Pathak
  • 11:00 a.m.
    Session with reCommerce
    • Taylor Hamilton

      CO-FOUNDER & CEO

      RECOMMERCE

  • 11:10 a.m.
    Town Hall

    Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

Tuesday, April 21

  • 10:30 a.m.
    The State of Selling on Amazon
    • Priya Rao

      EXECUTIVE EDITOR

      GLOSSY

  • 10:35 a.m.
    Product Page Wars

    Product and brand pages make all the difference, and are an important landing page to showcase product details and topline messaging. Join in to hear about how to make the most of Amazon's digital sellers tools.

    • Mark Wynohradnyk

      BRAND DIRECTOR

      GRAVITY PRODUCTS

    Moderator
    Priya Rao
  • 10:55 a.m.
    Session with reCommerce
  • 11:05 a.m.
    Keep Supply High

    Given the current global climate, what has the impact been on making sure your customers are still purchasing and receiving orders? Hear from one exec as they outline their supply chain strategy.

    • Ekta Chopra

      VP, DIGITAL

      E.L.F. COSMETICS

    Moderator
    Priya Rao
  • 11:25 a.m.
    Working Group

    This working group will focus on discussing and solving some of the biggest challenges the industry is currently facing.

    • Priya Rao

      EXECUTIVE EDITOR

      GLOSSY

Wednesday, April 22

  • 10:30 a.m.
    The State of DTC Companies on Amazon
    • Jill Manoff

      EDITOR-IN-CHIEF

      GLOSSY

  • 10:35 a.m.
    Building a DTC Brand on Amazon

    Direct-to-Consumer and Amazon, can they really work hand-in-hand? Learn how this brand founder is marrying traditional DTC practices with the retail giant.

    • Lina Calabria

      CO-FOUNDER & COO

      BELLROY

    Moderator
    Jill Manoff
  • 10:55 a.m.
    To Sell or Not to Sell

    Brands have always been hesitant about selling on the platform, but what about now? Join us as one exec explains their decision to remain off of Amazon and how they're working to navigate around the platform.

    • Aaron Luo

      FOUNDER & CEO

      CARAA

    Moderator
    Jill Manoff
  • 11:15 a.m.
    Working Group

    This working group will focus on discussing and solving some of the biggest challenges the industry is currently facing.

    • Jill Manoff

      EDITOR-IN-CHIEF

      GLOSSY

Thursday, April 23

  • 10:30 a.m.
    The State of Advertising on Amazon
    • Anna Hensel

      RETAIL REPORTER

      MODERN RETAIL

  • 10:35 a.m.
    AMS 101

    Join us to learn everything you need to know about utilizing Amazon's Marketing Services. We'll walk through key tips and tricks to help you and your brand navigate this important part of the platform.

    • Mark Power

      AUTHOR

      AMAZON FOR CMOS

    Moderator
    Anna Hensel
  • 10:55 a.m.
    Advanced Amazon Advertising Strategy for Market Leadership and Sales Acceleration

    Amazon is radically changing retail globally - and brands simply can't sit on the side-lines. Learn the advanced advertising strategies that top brands are implementing to set themselves apart from competitors.

    • Daniel Knijnik

      CEO

      QUARTILE

  • 11:05 a.m.
    Advertising Against Competitors

    Competition is everywhere, and it's definitely on Amazon. Learn how companies are staying on the front page of search, working against copycats and leveraging advertising capabilities.

    • Margaux Logan

      VP, HEAD OF ONLINE MARKETPLACES, AMERICAS

      PUBLICIS

    Moderator
    Anna Hensel
  • 11:25 a.m.
    Critical Takeaway for Amazon Advertisers

    In the midst of disruption, you may be asking, "What should advertisers do?" Join us to get critical insights and takeaways from a leading marketing technology platform.

    • Kevin Weiss

      VP OF CLIENT SUCCESS, ECOMMERCE

      KENSHOO

  • 11:40 a.m.
    Working Group

    This working group will focus on discussing and solving some of the biggest challenges the industry is currently facing.

    • Anna Hensel

      RETAIL REPORTER

      MODERN RETAIL

Friday, April 24

  • 10:30 a.m.
    The Future of Retail
    • Cale Weissman

      EDITOR

      MODERN RETAIL

  • 10:35 a.m.
    The New Definition of Retail Readiness

    Things are different and unprecedented for both consumers and brands -- both facing grave uncertainty, so being able to best read, react and constantly refine your approach at this moment is critical. Components of the retail readiness process that were firm, such as inventory and logistics, no longer are. Brands must adapt to the changing consumer demand to be both effective and judicious with spend.

    • Julie Weitzner

      EVP

      SELLWIN CONSULTING, DENTSU

    • Kavita Cariapa

      SVP, STRATEGY

      SELLWIN CONSULTING, DENSTU

    Moderator
    Cale Weissman
  • 10:55 a.m.
    Key Takeaways
    • Cale Weissman

      EDITOR

      MODERN RETAIL

Attendees

Partners

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"Overall, I was very impressed with the content of the speeches and felt that the event was run very well."

— Senior Manager, Samsung

"It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side."

— Channel Marketing Manager, Sony Electronics

"As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon."

— Marketing Director, Bonnier Corporation

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