The current crisis has been a gamechanger for e-commerce. With many people stuck at home and unable to get out, e-commerce acceleration has been one of the big stories in retail. And even within that, the undisputed winner is Amazon. 

Join us at the Amazon Strategies Virtual Forum, a series of presentations, workshops and talks taking place over five mornings that’ll help you survive this new reality. We’ll explore what the crisis has meant for selling on Amazon, your product pages and your reviews. We’ll also delve into the increasingly volatile Amazon advertising ecosystem, which has seen demand surging and gotten more unpredictable. You’ll come away with actionable insights and practical tips that’ll help you grow your business.

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Agenda

Monday, April 20

  • 10:30 a.m.
    The State of the Amazon Ecosystem

    Join us as we walk through how Amazon is being impacted by this shift in business.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 10:40 a.m.
    Sponsor Session
  • 10:50 a.m.
    The Big Picture

    In this turbulent time, how are CEOs, founders and CMOs deciding what the best course of action is for their onmichannel approach? One top executives will walk us through their strategies for survival.

  • 11:10 a.m.
    Town Hall

    Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.

Tuesday, April 21

  • 10:30 a.m.
    The State of Selling on Amazon
  • 10:35 a.m.
    Product Page Wars

    Product and brand pages make all the difference, and are an important landing page to showcase product details and topline messaging. Join in to hear about how to make the most of Amazon's digital sellers tools.

  • 10:55 a.m.
    Sponsor Session
  • 11:05 a.m.
    Keep Supply High

    Given the current global climate, what has the impact been on making sure your customers are still purchasing and receiving orders? Hear from one exec as they outline their supply chain strategy.

  • 11:25 a.m.
    Working Group

    This working group will focus on discussing and solving some of the biggest challenges the industry is currently facing.

Wednesday, April 22

  • 10:30 a.m.
    The State of DTC Companies on Amazon
  • 10:35 a.m.
    Building a DTC Brand on Amazon

    Direct-to-Consumer and Amazon, can they really work hand-in-hand? Learn how this brand founder is marrying traditional DTC practices with the retail giant.

  • 10:55 a.m.
    Sponsor Session
  • 11:05 a.m.
    To Sell or Not to Sell

    Brands have always been hesitant about selling on the platform, but what about now? Join us as one exec explains their decision to remain off of Amazon and how they're working to navigate around the platform.

  • 11:25 a.m.
    Working Group

    This working group will focus on discussing and solving some of the biggest challenges the industry is currently facing.

Thursday, April 23

  • 10:30 a.m.
    The State of Advertising on Amazon
  • 10:35 a.m.
    AMS 101

    Join us to learn everything you need to know about utilizing Amazon's Marketing Services. We'll walk through key tips and tricks to help you and your brand navigate this important part of the platform.

  • 10:55 a.m.
    Sponsor Session
  • 11:05 a.m.
    Advertising Against Competitors

    Competition is everywhere, and it's definitely on Amazon. Learn how companies are staying on the front page of search, working against copycats and leveraging advertising capabilities.

  • 11:25 a.m.
    Working Group

    This working group will focus on discussing and solving some of the biggest challenges the industry is currently facing.

Friday, April 24

  • 10:30 a.m.
    The State of Amazon Reviews
  • 10:35 a.m.
    How to Use Reviews to Your Advantage

    Amazon gets over 10 million reviews a week. And they can be a brand's best tool to drive sales. Keeping a brand's reviews perfect is part of the game: Here's how to make it happen.

  • 10:55 a.m.
    Sponsor Session
  • 11:05 a.m.
    Key Takeaways

Past Attendees

"Overall, I was very impressed with the content of the speeches and felt that the event was run very well."

— Senior Manager, Samsung

"It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side."

— Channel Marketing Manager, Sony Electronics

"As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon."

— Marketing Director, Bonnier Corporation

Contact Us

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