Amazon Strategies Virtual Forum

The current crisis has been a gamechanger for e-commerce. With many people stuck at home and unable to get out, e-commerce acceleration has been one of the big stories in retail. And even within that, the undisputed winner is Amazon.

Join us at the Amazon Strategies Virtual Forum, a series of presentations, workshops and talks taking place over five mornings that’ll help you survive this new reality. We’ll explore what the crisis has meant for selling on Amazon, your product pages and your reviews. We’ll also delve into the increasingly volatile Amazon advertising ecosystem, which has seen demand surging and gotten more unpredictable. You’ll come away with actionable insights and practical tips that’ll help you grow your business.

What you get with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• An Amazon Survival Guide packed with key takeaways from the week, practical tips, on-demand sessions, full presentations and much more

Buy Passes

Speakers

Lina Calabria

CO-FOUNDER & COO

BELLROY
Kavita Cariapa

SVP, STRATEGY

SELLWIN CONSULTING, DENSTU
Ekta Chopra

CHIEF DIGITAL OFFICER

E.L.F. COSMETICS
Laura Cox

CO-FOUNDER & CMO

OARS + ALPS
Taylor Hamilton

CO-FOUNDER & CEO

RECOMMERCE
Daniel Knijnik

CO-FOUNDER & CEO

QUARTILE
Margaux Logan

VP, HEAD OF ONLINE MARKETPLACES, AMERICAS

PUBLICIS COMMERCE
Aaron Luo

FOUNDER & CEO

CARAA
Mark Power

AUTHOR

AMAZON FOR CMOS
Kevin Weiss

VP OF CLIENT SUCCESS, ECOMMERCE

KENSHOO
Julie Weitzner

EVP

SELLWIN CONSULTING, DENTSU
Mark Wynohradnyk

BRAND director

GRAVITY PRODUCTS

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Agenda

Day 1 Day 2 Day 3 Day 4 Day 5

Monday, April 20

10:30 a.m.
The State of the Amazon Ecosystem

Join us as we walk through how Amazon is being impacted by this shift in business.
- Shareen Pathak
  
  MANAGING DIRECTOR, EDITORIAL PRODUCTS
  
  DIGIDAY
10:40 a.m.
The Big Picture

In this turbulent time, how are CEOs, founders and CMOs deciding what the best course of action is for their onmichannel approach? One top executives will walk us through their strategies for survival.
- Laura Cox
  
  CO-FOUNDER & CMO
  
  OARS + ALPS
Moderator
Shareen Pathak
11:00 a.m.
Session with reCommerce
- Taylor Hamilton
  
  CO-FOUNDER & CEO
  
  RECOMMERCE
11:10 a.m.
Town Hall

Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.
- Shareen Pathak
  
  MANAGING DIRECTOR, EDITORIAL PRODUCTS
  
  DIGIDAY

Tuesday, April 21

10:30 a.m.
The State of Selling on Amazon
- Priya Rao
  
  EXECUTIVE EDITOR
  
  GLOSSY
10:35 a.m.
Product Page Wars

Product and brand pages make all the difference, and are an important landing page to showcase product details and topline messaging. Join in to hear about how to make the most of Amazon's digital sellers tools.
- Mark Wynohradnyk
  
  BRAND DIRECTOR
  
  GRAVITY PRODUCTS
Moderator
Priya Rao
10:55 a.m.

Session with reCommerce
11:05 a.m.
Keep Supply High

Given the current global climate, what has the impact been on making sure your customers are still purchasing and receiving orders? Hear from one exec as they outline their supply chain strategy.
- Ekta Chopra
  
  CHIEF DIGITAL OFFICER
  
  E.L.F. COSMETICS
Moderator
Priya Rao
11:25 a.m.
Working Group

This working group will focus on discussing and solving some of the biggest challenges the industry is currently facing.
- Priya Rao
  
  EXECUTIVE EDITOR
  
  GLOSSY

Wednesday, April 22

10:30 a.m.
The State of DTC Companies on Amazon
- Jill Manoff
  
  EDITOR-IN-CHIEF
  
  GLOSSY
10:35 a.m.
Building a DTC Brand on Amazon

Direct-to-Consumer and Amazon, can they really work hand-in-hand? Learn how this brand founder is marrying traditional DTC practices with the retail giant.
- Lina Calabria
  
  CO-FOUNDER & COO
  
  BELLROY
Moderator
Jill Manoff
10:55 a.m.
To Sell or Not to Sell

Brands have always been hesitant about selling on the platform, but what about now? Join us as one exec explains their decision to remain off of Amazon and how they're working to navigate around the platform.
- Aaron Luo
  
  FOUNDER & CEO
  
  CARAA
Moderator
Jill Manoff
11:15 a.m.
Working Group

This working group will focus on discussing and solving some of the biggest challenges the industry is currently facing.
- Jill Manoff
  
  EDITOR-IN-CHIEF
  
  GLOSSY

Thursday, April 23

10:30 a.m.
The State of Advertising on Amazon
- Anna Hensel
  
  RETAIL REPORTER
  
  MODERN RETAIL
10:35 a.m.
AMS 101

Join us to learn everything you need to know about utilizing Amazon's Marketing Services. We'll walk through key tips and tricks to help you and your brand navigate this important part of the platform.
- Mark Power
  
  AUTHOR
  
  AMAZON FOR CMOS
Moderator
Anna Hensel
10:55 a.m.
Advanced Amazon Advertising Strategy for Market Leadership and Sales Acceleration

Amazon is radically changing retail globally - and brands simply can't sit on the side-lines. Learn the advanced advertising strategies that top brands are implementing to set themselves apart from competitors.
- Daniel Knijnik
  
  CO-FOUNDER & CEO
  
  QUARTILE
11:05 a.m.
Advertising Against Competitors

Competition is everywhere, and it's definitely on Amazon. Learn how companies are staying on the front page of search, working against copycats and leveraging advertising capabilities.
- Margaux Logan
  
  VP, HEAD OF ONLINE MARKETPLACES, AMERICAS
  
  PUBLICIS COMMERCE
Moderator
Anna Hensel
11:25 a.m.
Critical Takeaway for Amazon Advertisers

In the midst of disruption, you may be asking, "What should advertisers do?" Join us to get critical insights and takeaways from a leading marketing technology platform.
- Kevin Weiss
  
  VP OF CLIENT SUCCESS, ECOMMERCE
  
  KENSHOO
11:40 a.m.
Working Group

This working group will focus on discussing and solving some of the biggest challenges the industry is currently facing.
- Anna Hensel
  
  RETAIL REPORTER
  
  MODERN RETAIL

Friday, April 24

10:30 a.m.
The Future of Retail
- Cale Weissman
  
  EDITOR-IN-CHIEF
  
  MODERN RETAIL
10:35 a.m.
The New Definition of Retail Readiness

Things are different and unprecedented for both consumers and brands -- both facing grave uncertainty, so being able to best read, react and constantly refine your approach at this moment is critical. Components of the retail readiness process that were firm, such as inventory and logistics, no longer are. Brands must adapt to the changing consumer demand to be both effective and judicious with spend.
- Julie Weitzner
  
  EVP
  
  SELLWIN CONSULTING, DENTSU
- Kavita Cariapa
  
  SVP, STRATEGY
  
  SELLWIN CONSULTING, DENSTU
Moderator
Cale Weissman
10:55 a.m.
Key Takeaways
- Cale Weissman
  
  EDITOR-IN-CHIEF
  
  MODERN RETAIL

Full Agenda

Attendees

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"Overall, I was very impressed with the content of the speeches and felt that the event was run very well."

— Senior Manager, Samsung

"It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side."

— Channel Marketing Manager, Sony Electronics

"As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon."

— Marketing Director, Bonnier Corporation

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