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Future of TV
Member Exclusive
Future of TV Briefing: Making sense of the TV industry’s latest measurement moves
April 10, 2024
Member Exclusive
Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business
April 3, 2024
Member Exclusive
Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront
March 27, 2024
Member Exclusive
Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now
March 20, 2024
Member Exclusive
Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
March 13, 2024
Member Exclusive
Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023
March 6, 2024
Member Exclusive
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
February 28, 2024
WTF Series
WTF are outcome-based measurement guarantees?
February 26, 2024
Member Exclusive
Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy
February 21, 2024
Member Exclusive
Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0
February 14, 2024
Member Exclusive
Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’
February 7, 2024
Member Exclusive
Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting
January 31, 2024
Member Exclusive
Future of TV Briefing: Why streaming ad formats are due for an update
January 24, 2024
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