Digiday Media Buying & Planning Awards
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. Over the years, these awards have honored industry-leading work from Aveeno, Havas, Zenith, Nielsen and more.
To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.
Submit your entries nowKey Dates
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Early Deadline:
Oct 25, 2024$499 per entry -
Regular Deadline: Dec 13, 2024$599 per entry
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Last Chance Deadline: Feb 07, 2025$729 per entry
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Categories
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Strategy Executive of the Year
Awarding the media strategy lead who has most successfully guided the strategic vision of campaigns, driving innovative approaches to meet business objectives and market challenges.
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Planning Executive of the Year
Awarding the media planning lead who has most successfully led campaign planning efforts, balancing strategic objectives with market insights to deliver innovative and high-performing media plans.
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B2B Media Campaign of the Year
Awarding the campaign that has most successfully achieved business goals within the B2B sector by leveraging targeted media strategies, delivering high-quality leads and driving measurable outcomes.
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Best Use of Media Mix Modeling
Awarding the campaign that most successfully uses aggregated data to measure and plot out the most effective multi-channel campaign delivering significant ROI.
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Best Use of AI
Awarding the most effective use of AI to buy or plan media by an agency or agency client’s brand.
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Best Use of Technology
Awarding the use of technology that has most significantly impacted campaign performance.
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Best Emerging Technology Campaign
Awarding the use of emerging tech, including but not limited to, AR, VR or the Metaverse that most successfully achieved set goals.
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Best Use of Data
Awarding the strategy that, through the use of data, most successfully achieved campaign goals.
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Best First-to-Market Strategy
Awarding the most impactful first-to-market product offering that best gained brand recognition and a competitive advantage.
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Best Social Commerce Strategy
Awarding the strategy that most successfully drove sales through social media platforms.
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Best Omnichannel Campaign
Awarding the campaign that most seamlessly integrated multiple channels to deliver a cohesive and immersive experience.
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Best Out-of-Home Campaign
Awarding the strategy that has most successfully achieved campaign goals through out-of-home placements.
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Best Connected/Streaming TV Campaign
Awarding the campaign that most effectively leveraged connected/streaming TV platforms to achieve campaign goals.
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Best E-Commerce Strategy
Awarding the e-commerce strategy that has most successfully achieved campaign goals.
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Best Retail Media Strategy
Awarding the retail media strategy that has most successfully achieved campaign goals.
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Best CSR Initiative
Awarding the CSR initiative that has been most successful in promoting an environmental or social cause.
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Best Creative
Awarding the best high-impact video and/or static creative that has most successfully achieved campaign goals.
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Best Influencer Partnership
Awarding the strategy that has most successfully achieved campaign goals through a creator/influencer partnership.
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Media Campaign of the Year
Awarding the campaign that has most successfully achieved campaign goals through the use of traditional and/or digital media placements.
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Best Agency Partnership
Awarding the agency partnership that most successfully and consistently achieved set goals.
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Most Innovative Independent Media Agency
Awarding the independent media agency that has best displayed industry excellence through outstanding performance and innovative work.
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Most Innovative Media Agency
Awarding the media agency that has best displayed industry excellence through outstanding performance and innovative work.
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Media Plan of the Year
Awarding the best overall media plan that has most effectively and efficiently achieved campaign goals.
Judges
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Kristi TroppSVP, MANAGING DIRECTORINVOLVED MEDIA -
Lauren McCrackenEVP, HEAD OF BRAND EXPERIENCEPUBLICIS COLLECTIVE -
Harry InglisHEAD OF ACTIVATIONMEDIA BY MOTHER -
Rachel QuinlanMEDIA DIRECTORFALLON -
Michelle RainbowVP, MEDIA & CAMPAIGN MANAGEMENTRESPONSE MEDIA -
Bess BrowningMEDIA DIRECTORECHOPOINT MEDIA -
Joey ChowaikiCOO/CO-FOUNDEROPEN INFLUENCE -
Jan HarlingCHIEF EXECUTIVE OFFICERVIRTUS ASIA CONSULTING -
Alexandra KennedyEVP OF COMMERCIAL STRATEGYMY CODE -
Brittany HunleySVP, CONNECTIONS PLANNING DIRECTOREP+CO
Past Winners
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday on your next campaign? Learn more about how you can integrate your brand into every aspect of the Digiday Media Buying & Planning Awards by submitting your information.