Digiday Marketing and Advertising Awards Europe

Digiday Marketing and Advertising Awards Europe

The Digiday Marketing and Advertising Awards Europe recognize the companies, campaigns and technology modernizing European marketing and advertising. Over the years, we’ve honored industry-leading work from Carat, CNN, Tastemade and more.

Planning to submit this year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry and past coverage of this program, click here.

Submit your entries now

Key Dates

Early Deadline: Sep 05, 2025

€319 per entry
Regular Deadline: Oct 17, 2025

€409 per entry
Last Chance Deadline: Nov 21, 2025

€469 per entry

All deadlines end at 11:59PM PST

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Categories

Best Retail Media Strategy

Awarding the retail media strategy that has most successfully achieved campaign goals.
Best Omnichannel Campaign

Awarding the campaign that has most successfully integrated multiple channels — including digital, social, print, in-store or experiential — to deliver a cohesive and impactful brand experience.
Best Out-of-Home Campaign

Awarding the strategy that has most successfully achieved campaign goals through out-of-home placements.
Best Agency Partnership

Awarding the agency partnership that most successfully and consistently achieved set goals.
Marketing Executive of the Year

Awarding a marketing executive who has best demonstrated leadership, innovation and results on behalf of their brand.
Media Plan of the Year

Awarding the best overall media plan that has most effectively and efficiently achieved campaign goals.
Campaign of the Year

Awarding the campaign that has demonstrated exceptional creativity, innovation and effectiveness in achieving set goals.
Most Committed to Sustainability

Awarding the company or campaign that has shown the highest commitment to sustainability through eco-friendly practices, green initiatives and impactful environmental responsibility.
Best Ethical Data Practice

Awarding the marketing strategy that has demonstrated the most transparent and ethical data practices, prioritizing consumer privacy and trust.
Best Purpose-Driven Marketing

Awarding the campaign that has most effectively aligned its marketing efforts with a clear purpose or cause, addressing social issues or supporting charitable initiatives.
Most Innovative Tech Platform

Awarding the technology provider that has delivered the most innovative and effective solutions, driving significant advancements and improvements for clients and the industry.
Best Use of AI

Awarding the most effective use of AI by a brand, agency or publisher.
Best Use of Data

Awarding a content strategy by a brand/agency that, through the use of data, most successfully achieved campaign goals.
Best Use of Technology

Awarding the use of technology to promote a product, brand or service.
Best Use of Social

Awarding a social media strategy that most successfully promoted a brand, product or service.
Best Use of Video

Awarding a video strategy (single and/or series) that most successfully promoted a brand, product or service.
Best Use of Emerging Technology

Awarding the use of immersive technology in a campaign, including but not limited to, AR, VR or AI, to promote a product, brand or service.
Best Creative

Awarding the best and most engaging campaign creative of the year.
Best Collaboration

Awarding the collaboration that has most successfully achieved set goals.
Most Innovative Brand

Awarding the brand that has been most successful in achieving business objectives.
Best Influencer Collaboration

Awarding the influencer collaboration that has most successfully achieved set goals.
Best First-Party Data Strategy

Awarding the best strategy for collecting, organizing and utilizing first-party data.
Best Influencer Partnership

Awarding the strategy that has most successfully achieved campaign goals through a creator/influencer partnership.
Most Innovative Agency

Awarding the agency that has most successfully achieved set goals.
Agency Executive of the Year

Awarding an individual who has best demonstrated leadership, innovation and results on behalf of their agency and across the industry.

Past Winners

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.