Greater Good Awards
It’s never been more important for companies to stand for something more than their bottom line. From racial equality to the environment to social justice, many businesses are focused on having a positive impact on the world and we’re recognizing those companies and their work.
The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will showcase the work being done around social causes, its impact and ultimately those working toward the greater good.
Planning to submit this year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.
View the winnersKey Dates
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Shortlist Announcement: View shortlist
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Winners Announcement: View winners
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Categories
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Wellness
Awarding a company focused on promoting wellness, encompassing physical, mental, emotional and social well-being.
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Veterans Support
Awarding a company dedicated to supporting veterans through means such as healthcare, employment assistance, mental health and more.
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Press Freedom
Awarding a company focused on supporting free and independent journalism, both domestically and internationally.
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Public Health
Awarding a company that promotes research, awareness and fundraising that contributes to the prevention and treatment of disease and illness.
Last Winner:Menstrual Mysteries -
Disability
Awarding a company focused on supporting free and independent journalism, both domestically and internationally.
Last Winner:Zappar -
Housing
Awarding a company focused on addressing housing inequalities by providing improvement and/or development to community housing, shelters and security.
Last Winner:Bombas -
Employment
Awarding a company that offers employment opportunities and resources to support individuals in securing employment.
Last Winner:ShopGoodwill.com -
Better Future
Awarding a company focused on safeguarding the long-term future by funding areas such as technology, science, security and/or environment.
Last Winner:Bowery -
World Hunger
Awarding a company focused on providing people with access to food.
Last Winner:Kroger -
Mental Health
Awarding a company that promotes the importance of emotional and psychological wellbeing.
Last Winner:Harry’s -
Social Justice
Awarding a company that addresses the present social inequalities and promotes equal rights, opportunity and treatment.
Last Winner:Plan Your Vote -
Racial Equality
Awarding a company that has helped combat systemic discrimination based on race.
Last Winner:Spectrum Reach -
Gender Equality
Awarding a company that encourages and fights for equal rights for all genders.
Last Winner:Mastercard -
Youth
Awarding a company that advances the safety, health and well-being of youth.
Last Winner:Wattpad -
Environment
Awarding a company that supports, protects, and/or preserves our environment.
Last Winner:MobileFuse -
Sustainability
Awarding a company that is delivering the most sustainable, green solutions.
Last Winner:Dermalogica -
Emergency Aid
Awarding a company that provides relief and resources to communities affected by hardship and/or tragedy.
Last Winner:Subtext -
Education
Awarding a company that supports learning inside and/or outside of the classroom.
Last Winner:Procter & Gamble -
LGBTQ+
Awarding a company fighting against discrimination based on sexual orientation or gender identity.
Last Winner:FFFACE.ME & LGBT Tech -
Anti-Violence
Awarding a company that focuses on keeping individuals and communities safe.
Last Winner:WMN by CPB LDN + thortful -
Local Community Betterment
Awarding a company that gives back to the community by advocating for change in social, economic, environmental and cultural policies/practices.
Last Winner:Audible -
Animal Welfare
Awarding a company that supports animals and wildlife in need.
Last Winner:iHeartDogs
Judges
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Kristin SrourASSOCIATE DIRECTORIU CENTER FOR GLOBAL HEALTH
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Rachel BirnbaumCREATIVE DIRECTORT BRAND STUDIO, THE NEW YORK TIMES
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Courtney BetleyCREATIVE DIRECTORINNOCEAN USA
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Jacob BeckleyEVP OF INNOVATION, TECHNOLOGY & PRODUCTFUSION92/THE BECKLEY FOUNDATION
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Cliff AtkinsonDIRECTOR OF CULTURE AND DE&ISAATCHI & SAATCHI
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Veronica PadillaVP, HEAD OF DESIGNFAVORITE CHILD
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Jason JahnEXECUTIVE DIRECTOR, MARKETING & COMMUNICATIONSHEARTS & SCIENCE
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Jim DavisCHIEF REVENUE OFFICERGOODWILLFINDS
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Dmytro KornilovCEO AND FOUNDERFFFACE.ME
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Jesse VahsholtzEXECUTIVE DIRECTOR, ACCOUNT MANAGEMENTPPK
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Giancarlo PachecoCEO AND FOUNDERPCA
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Jean-Louis WarnholzCO-FOUNDER & CEOFUTURE™
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Rob FontVICE PRESIDENT, DIGITAL CUSTOMER EXPERIENCE & MARKETING ANALYTICSSUBARU OF AMERICA, INC.
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Karell RoxasEDITORIAL DIRECTOR OF HEALTH & PARENTINGTHESKIMM
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Brittany FeinsonSENIOR VICE PRESIDENT, MARKETING & COMMUNICATIONSAARP FOUNDATION
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Laura TannenbaumMANAGING DIRECTORNEWGEN
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MJ DeeryCREATIVE DIRECTORDUNCAN CHANNON
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Ketan DesaiTEA EXPERT & ADVISORBALDMANOFTEA.COM
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Shelia MinetolaVP/DIRECTOR OF DEI&BDONER
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Douglas LoveASSOCIATE DIRECTOR, COMMUNICATIONSCONSUMER REPORTS
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Anthony JoinerFOUNDERBLOOKSY
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Stacy LentzCEO, CO-OWNERTHE STONEWALL INN GIVES BACK INITIATIVE, THE STONEWALL INN
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Bradley BewkesDIRECTOR OF BUSINESS DEVELOPMENTIDEALIST
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Jennifer Kroog RosenbergVICE PRESIDENT, MARKETING COMMUNICATIONSTHE HONEST COMPANY
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Alison NasisiEXECUTIVE VICE PRESIDENT, CHIEF PEOPLE OFFICERSAREPTA THERAPEUTICS
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Ryan ScottCEO26
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Megan Swisher FanningCHIEF PEOPLE OFFICERWPROMOTE
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David AngeloFOUNDER AND CREATIVE CHAIRMANDAVID&GOLIATH
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday Media on your next campaign? Learn more about how you can integrate your brand into every aspect of the Greater Good Awards by submitting your information.