Digiday Awards Europe

The Digiday Awards Europe recognize the companies, campaigns and technology modernizing European media and marketing. Over the years, they’ve honored industry-leading work from Hearst UK, Culture Trip, Politico Europe, Adidas and more.

Interested in entering? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

Submit your entries now

Key Dates

  • Early Deadline: Sep 06, 2024
    €319 per entry
  • Regular Deadline: Oct 18, 2024
    €409 per entry
  • Last Chance Deadline: Nov 29, 2024
    €469 per entry
All deadlines end at 11:59PM PST

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Categories

  • Campaign of the Year

    Awarding the campaign that has demonstrated exceptional creativity, innovation, and effectiveness in achieving set goals.

  • Most Committed to Sustainability

    Awarding the company or campaign that has shown the highest commitment to sustainability through eco-friendly practices, green initiatives, and impactful environmental responsibility.

  • Most Innovative Technology Provider

    Awarding the technology provider that has delivered the most innovative and effective solutions, driving significant advancements and improvements for clients and the industry.

  • Best Use of Personalization

    Awarding the most innovative and effective use of personalized experiences through data-driven insights in a marketing campaign.

  • Best Ethical Data Practice

    Awarding the marketing strategy that has demonstrated the most transparent and ethical data practices, prioritizing consumer privacy and trust.

  • Best Use of Interactive Content

    Awarding the campaign that has best used interactive formats like quizzes, polls, or gamified experiences to engage audiences actively and creatively.

  • Best Purpose-Driven Marketing Campaign

    Awarding the campaign that has most effectively aligned its marketing efforts with a clear purpose or cause, addressing social issues or supporting charitable initiatives.

  • Best Use of Retail Media

    Awarding the use of retail media that most effectively utilized media channels to drive awareness, engagement and/or sales.

  • Agency Executive of the Year

    Awarding an individual who has best demonstrated leadership, innovation and results on behalf of their agency and across the industry.

  • Marketing Executive of the Year

    Awarding a marketing executive who has best demonstrated leadership, innovation and results on behalf of their brand.

  • Leader of the Year

    Awarding the most creative and innovative executive who has most successfully led their team both in strength and forward-thinking.

  • Best Ad Tech Platform

    Awarding the ad tech platform that has most successfully helped publishers meet set goals.

  • Best Use of Data

    Awarding a content strategy by a brand/agency that, through the use of data, most successfully achieved campaign goals.

  • Best Use of Technology

    Awarding the use of technology to promote a product, brand or service.

  • Best Multi-Platform Campaign

    Awarding the campaign that has been most successful in achieving its objectives through a multi-channel strategy and approach.

  • Best Use of Social

    Awarding a social media strategy that most successfully promoted a brand, product or service.

  • Best Use of Video

    Awarding a video strategy (single and/or series) that most successfully promoted a brand, product or service.

  • Best Digital Product Innovation

    Awarding the digital product innovation that best enhanced user experience and improved content or ad delivery.

  • Best Brand/Publisher Partnership

    Awarding a brand/publisher partnership that has most successfully promoted a brand, product or service.

  • Most Innovative Publisher

    Awarding a publisher that best displays original thinking, creativity and overall excellence in its approach to media.

  • Best Branded Content Site

    Awarding a content destination including, but not limited to, a blog, microsite, or landing page, that has been most successful in achieving business objectives.

  • Best Branded Content Series

    Awarding an ongoing branded content series that has been most successful in achieving business objectives.

  • Best Use of Emerging Technology

    Awarding the use of immersive technology in a campaign, including but not limited to, AR, VR, or the metaverse, to promote a product, brand or service.

  • Best Creative

    Awarding the best and most engaging creative of the year.

  • Best Collaboration

    Awarding the collaboration that has most successfully achieved set goals.

  • Most Innovative Brand

    Awarding the brand that has been most successful in achieving business objectives.

  • Best Influencer Collaboration

    Awarding the influencer collaboration that has most successfully achieved set goals.

  • Best First-Party Data Strategy

    Awarding the best strategy for collecting, organizing and utilizing first-party data.

  • Best Custom Advertising

    Awarding non-standard advertising options that best serve a combination of user experience and commercial goals.

  • Editorial Team of the Year

    Awarding the editorial team that has been most successful in producing content in alignment with their company’s editorial mission.

  • Best Contextual Targeting Offering

    Awarding the contextual advertising offering that is most effective in helping clients achieve business objectives.

  • Most Innovative Agency

    Awarding the agency that has most successfully achieved set goals.

  • Best Event

    Awarding the virtual, hybrid and/or live event that most successfully combined creativity, engagement and execution to deliver a memorable experience for a brand or publisher.

Judges

  • Chrissy Marshall
    HEAD OF MEDIA
    MATTEL UK
  • Günay Aliyeva
    CO-FOUNDER
    GAMELIGHT
  • Lucy Halley
    EXECUTIVE HEAD OF STRATEGY
    HAVAS CX HELIA
  • Katie Secret
    EXECUTIVE VICE PRESIDENT, GLOBAL MARKETING
    OUTBRAIN
  • Aaron Watkins
    HEAD OF PAID SEARCH SOLUTION & STRATEGY
    MG OMD
  • Natalia Vasilyeva
    EVP MARKETING & STRATEGY
    ANZU.IO
  • Clare Beddow
    COMMERCIAL DIRECTOR, UK
    MIQ
  • Karen Eccles
    CHIEF COMMERCIAL OFFICER
    THE TELEGRAPH
  • Molly Fluet
    VICE PRESIDENT, MEDIA SOLUTIONS
    POLITICO EUROPE
  • Kerry Thorpe
    HEAD OF COMMUNICATIONS, EUROPE & ANZ
    BEN & JERRY'S

Past Winners

  • ADIDAS
  • Boiler Room
  • Carat
  • Clickon
  • CNN
  • Discovery Channel
  • Forward PMX
  • Havas
  • Culture Trip
  • Hearst
  • JOE
  • Jungle Creations
  • LAD Bible
  • LIME Pictures
  • Pink News
  • Politico

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.