Digiday Content Marketing Awards

The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Over the years, the awards have honored industry-leading work from R/GA, Chipotle, Airbnb, Atlantic re: think and more.

To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry and past coverage of this program here.

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Key Dates

  • Early Deadline: Dec 06, 2024
    $499 per entry
  • Regular Deadline: Jan 17, 2025
    $599 per entry
  • Last Chance Deadline: Feb 28, 2025
    $729 per entry

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Categories

  • Best Use of YouTube

    Awarding a YouTube strategy that most successfully promoted a brand, product or service.

  • Best Use of Instagram

    Awarding a Instagram strategy that most successfully promoted a brand, product or service.

  • Best Use of Facebook

    Awarding a Facebook strategy that most successfully promoted a brand, product or service.

  • Best Use of Discord

    Awarding a Discord strategy that most successfully promoted a brand, product or service.

  • Best Use of Long Form Video

    Awarding a long form video strategy that most successfully promoted a brand, product or service.

  • Best Use of Short Form Video

    Awarding a short form video strategy that most successfully promoted a brand, product or service.

  • Best Use of Live Video

    Awarding a live video strategy that most successfully promoted a brand, product or service.

  • Best Personalization Strategy

    Awarding a campaign that have effectively tailored content to individual user preferences and behaviors, creating a highly personalized experience.

  • Best Use of AI Generated Content

    Awarding the most effective and creative use of AI generated content used to promote a product, brand or service.

  • Best Use of Shoppable Content

    Awarding the most effective use of shoppable content used to promote a product, brand or service.

    Last Winner:
    Circle K & Pokémon Go
  • Best Use of the Metaverse

    Awarding the most effective use of the metaverse used to promote a product, brand or service.

  • Best Content Marketing Platform

    Awarding a technology platform that has been successful in using mobile, video, data, analytics, social or visual storytelling to increase brand awareness and/or engagement.

  • Best Product Launch Campaign

    Awarding a content marketing campaign that has successfully generated buzz or increased awareness around the launch of a new product or publication.

  • Best Branded Content Series - B2B

    Awarding an ongoing branded content series that has most successfully promoted a brand, product or service.

    Last Winner:
    GoDaddy
  • Best Branded Content Series - B2C

    Awarding an ongoing branded content series that has most successfully promoted a brand, product or service.

  • Best Use of Data

    Awarding a content strategy that, through the use of data, most successfully achieved set goals.

  • Best Use of Social

    Awarding a social media strategy that has most successfully promoted a brand, product or service.

  • Best Advertising Partner

    Awarding the agency that has most consistently met advertising goals on behalf of a brand.

  • Best Use of Native Advertising/Sponsored Content

    Awarding the use of native advertising or sponsored content that most successfully promoted a brand, product or service.

  • Best Use of User-Generated Content

    Awarding the most effective and creative use of user-generated content to promote a product, brand or service.

  • Most Effective/Measurable Campaign

    Awarding a campaign that has made the biggest tangible impact on business objectives.

    Last Winner:
    Barkley
  • Best Interactive Content Piece or Series

    Awarding an interactive content piece or series that has most successfully achieved set goals.

  • Most Innovative use of Content

    Awarding a format, unit or form of advertising that has most successfully promoted a brand, product or service.

  • Best Branded Podcast

    Awarding a podcast that has most successfully achieved set goals on behalf of a brand.

  • Best Branded Content Site - B2B

    Awarding a B2B content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.

  • Best Branded Content Site - B2C

    Awarding a B2C content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.

    Last Winner:
    Expedia Media Studio
  • Best Brand Publication

    Awarding the print or digital publication that has most successfully promoted a brand, product or service.

  • Best Agency/Client Collaboration

    Awarding the agency/client collaboration that has most successfully achieved set goals.

  • Best Brand/Influencer Collaboration

    Awarding the brand/influencer collaboration that has most successfully achieved set goals.

  • Best Multi-Channel Strategy

    Awarding the content distribution strategy that has most successfully achieved set goals.

  • Best In-House Content/Brand Studio

    Awarding the in-house studio that has been most successful in achieving set goals.

    Last Winner:
    Expedia Media Studio
  • Best Use of TikTok

    Awarding a TikTok strategy that most successfully promoted a brand, product or service.

  • Best Event

    Awarding the virtual, hybrid and/or live event that most effectively promoted a brand, product or service.

  • Best Community Building Campaign

    Awarding the campaign that’s been most effective in building or fostering community among customers or users.

  • Content Marketing Partner of the Year

    Awarding the agency or publisher that has most consistently met or exceeded client goals through content marketing campaigns.

  • Best Experiential Marketing Campaign

    Awarding an experiential marketing campaign that has successfully achieved set goals via an in-person experience.

  • Best Influencer-Generated Content

    Awarding the most effective and creative use of influencer content to promote a product, brand or service.

Judges

  • Sophie Miura
    HEAD OF ECOMMERCE STRATEGY AND REVENUE
    NEWS CORP AUSTRALIA
  • Jessica Lauria
    HEAD OF BRAND MARKETING
    GOPUFF
  • Benjamin Vendramin
    GLOBAL & US CHIEF CREATIVE & CONTENT OFFICER
    ESSENCEMEDIACOM
  • Ashlee Piga
    CHIEF EXECUTIVE OFFICER
    LOTUS DIGITAL
  • Sree Sreenivasan
    CO-FOUNDER & CEO
    DIGIMENTORS
  • Melissa Wallace
    CO-FOUNDER & CEO
    FIVEFOOTTWO MARKETING
  • Chris Phillips
    VP, BRANDED CONTENT SALES AND STRATEGY
    REALTOR.COM
  • Jen Simonds
    VP, BRAND STRATEGY AND CONTENT
    NASDAQ
  • Lauren Murphy
    SVP, MARKETING & BRAND STRATEGY
    APARTMENT THERAPY MEDIA
  • Dmitrii Osipovskii
    INTERACTIVE CREATIVE DIRECTOR
    PPK
  • Josh Golden
    CHIEF MARKETING OFFICER
    QUAD
  • Brittany Feinson
    VICE PRESIDENT, COMMUNICATIONS & MARKETING
    AARP FOUNDATION
  • Sudha Ranganathan
    DIRECTOR, PRODUCT MARKETING
    LINKEDIN
  • Lindsay Turner
    DIRECTOR OF MARKETING & COMMUNICATIONS
    LADBIBLE GROUP
  • Claire Engelsman
    DIRECTOR, MARKETING STRATEGY & CAPABILITIES
    ANHEUSER-BUSCH
  • Mykella Gannon
    MARKETING DIRECTOR
    PURA VIDA
  • Gabe Gordon
    CEO
    REACH AGENCY
  • Amy Cotteleer
    PARTNER & CHIEF EXPERIENCE OFFICER
    DUNCAN CHANNON
  • Lauren Kaiser
    SENIOR DIRECTOR, B2B MARKETING
    THE NEW YORK TIMES
  • Agatha Emina
    GENERAL MANAGER
    WILD FUSION LIMITED
  • Meghan Hurley
    VICE PRESIDENT, GLOBAL BRAND MARKETING
    CLAIRE'S
  • Brad Farrell
    CHIEF MARKETING OFFICER
    BEEKMAN 1802
  • Jason Jahn
    EXECUTIVE DIRECTOR, MARKETING & COMMUNICATIONS
    HEARTS & SCIENCE
  • Douglas Brundage
    FOUNDER & CEO
    KINGSLAND
  • Kerry Doyle
    EVP, CARAT CONTENT
    CARAT USA
  • Lexi Novak
    SENIOR DIRECTOR BRANDED CONTENT
    BDG
  • Morgan Barclay
    SVP, STRATEGY
    QYOU MEDIA INC.
  • Lauren Gallo
    ASSISTANT MANAGER, SOCIAL MEDIA MARKETING
    SEPHORA
  • Christy Cross
    SVP, HEAD OF GROWTH
    TRADE SCHOOL
  • Yadira Harrison
    CO-FOUNDER
    VERB
  • Emily Stutzman
    CEO & CO-OWNER
    HAPPYLUCKY
  • David Vélez
    EXECUTIVE STRATEGY DIRECTOR
    REMEZCLA
  • Nina Ruhe
    DIGITAL CONTENT STRATEGIST
    EP+CO
  • Nicolette Spencer
    SVP, HEAD OF INTEGRATED PRODUCTION
    INNOCEAN USA
  • Carlton Lockett
    HEAD OF CREATIVE STRATEGY
    MY CODE
  • Della Mathew
    SVP, EXECUTIVE CREATIVE DIRECTOR
    22SQUARED
  • Karen Adam
    SVP, MARKETING AND INNOVATION
    TATA HARPER SKINCARE
  • Rowan Marchingo
    HEAD OF CONTENT
    GPJ AUSTRALIA & NEW ZEALAND
  • Jordan DeBor
    BUSINESS DEVELOPMENT EXECUTIVE, US CONTENT PARTNERSHIPS
    THE INDEPENDENT
  • Darren Wong
    PRESIDENT, ACCOUNT SERVICES
    PCA

Past Winners

  • Airbnb
  • Amazon
  • Atlantic Re:think
  • Chipotle
  • Disney
  • Do Something
  • Farmers Insurance
  • Glow
  • IBM Originals
  • Kellogg's
  • Popeyes
  • Rogers and Cowan PMK
  • Sephora
  • Viacom Velocity
  • WP Brand Studio

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.