Digiday Content Marketing Awards
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Over the years, the awards have honored industry-leading work from R/GA, Chipotle, Airbnb, Atlantic re: think and more.
To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry and past coverage of this program here.
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Key Dates
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Early Deadline: Dec 06, 2024$499 per entry
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Regular Deadline: Jan 17, 2025$599 per entry
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Last Chance Deadline: Feb 28, 2025$729 per entry
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Categories
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Best Use of YouTube
Awarding a YouTube strategy that most successfully promoted a brand, product or service.
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Best Use of Instagram
Awarding a Instagram strategy that most successfully promoted a brand, product or service.
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Best Use of Facebook
Awarding a Facebook strategy that most successfully promoted a brand, product or service.
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Best Use of Discord
Awarding a Discord strategy that most successfully promoted a brand, product or service.
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Best Use of Long Form Video
Awarding a long form video strategy that most successfully promoted a brand, product or service.
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Best Use of Short Form Video
Awarding a short form video strategy that most successfully promoted a brand, product or service.
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Best Use of Live Video
Awarding a live video strategy that most successfully promoted a brand, product or service.
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Best Personalization Strategy
Awarding a campaign that have effectively tailored content to individual user preferences and behaviors, creating a highly personalized experience.
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Best Use of AI Generated Content
Awarding the most effective and creative use of AI generated content used to promote a product, brand or service.
Last Winner:FCB Agency - Michelob ULTRA -
Best Use of Shoppable Content
Awarding the most effective use of shoppable content used to promote a product, brand or service.
Last Winner:Circle K & Pokémon Go -
Best Use of the Metaverse
Awarding the most effective use of the metaverse used to promote a product, brand or service.
Last Winner:eos X Mariah Carey’s Winter Wonderland on Roblox -
Best Content Marketing Platform
Awarding a technology platform that has been successful in using mobile, video, data, analytics, social or visual storytelling to increase brand awareness and/or engagement.
Last Winner:Alpha Precision Media- 5GRV: Gamers on the Road -
Best Product Launch Campaign
Awarding a content marketing campaign that has successfully generated buzz or increased awareness around the launch of a new product or publication.
Last Winner:Britvic/Tango, LADbible Group and mSix@Partners -
Best Branded Content Series - B2B
Awarding an ongoing branded content series that has most successfully promoted a brand, product or service.
Last Winner:GoDaddy -
Best Branded Content Series - B2C
Awarding an ongoing branded content series that has most successfully promoted a brand, product or service.
Last Winner:Launch of HigherDOSE Biohack-hers -
Best Use of Data
Awarding a content strategy that, through the use of data, most successfully achieved set goals.
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Best Use of Social
Awarding a social media strategy that has most successfully promoted a brand, product or service.
Last Winner:Barkley and HARIBO - Chewy Games Social -
Best Advertising Partner
Awarding the agency that has most consistently met advertising goals on behalf of a brand.
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Best Use of Native Advertising/Sponsored Content
Awarding the use of native advertising or sponsored content that most successfully promoted a brand, product or service.
Last Winner:Pop-Tarts/Kellogg: The Gingerbread Zillow Program -
Best Use of User-Generated Content
Awarding the most effective and creative use of user-generated content to promote a product, brand or service.
Last Winner:AMC Networks Content Room -
Most Effective/Measurable Campaign
Awarding a campaign that has made the biggest tangible impact on business objectives.
Last Winner:Barkley -
Best Interactive Content Piece or Series
Awarding an interactive content piece or series that has most successfully achieved set goals.
Last Winner:Paramount Brand Studio - Ram x Yellowstone Set Tour -
Most Innovative use of Content
Awarding a format, unit or form of advertising that has most successfully promoted a brand, product or service.
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Best Branded Podcast
Awarding a podcast that has most successfully achieved set goals on behalf of a brand.
Last Winner:“The New Rules of Business” Podcast by Chief -
Best Branded Content Site - B2B
Awarding a B2B content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.
Last Winner:Foundry and OpenText - Digital Futures -
Best Branded Content Site - B2C
Awarding a B2C content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.
Last Winner:Expedia Media Studio -
Best Brand Publication
Awarding the print or digital publication that has most successfully promoted a brand, product or service.
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Best Agency/Client Collaboration
Awarding the agency/client collaboration that has most successfully achieved set goals.
Last Winner:Bonobos x CBS Sports Present “Decades of Drip” -
Best Brand/Influencer Collaboration
Awarding the brand/influencer collaboration that has most successfully achieved set goals.
Last Winner:Wieden + Kennedy - Michelob ULTRA -
Best Multi-Channel Strategy
Awarding the content distribution strategy that has most successfully achieved set goals.
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Best In-House Content/Brand Studio
Awarding the in-house studio that has been most successful in achieving set goals.
Last Winner:Expedia Media Studio -
Best Use of TikTok
Awarding a TikTok strategy that most successfully promoted a brand, product or service.
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Best Event
Awarding the virtual, hybrid and/or live event that most effectively promoted a brand, product or service.
Last Winner:Pop-Tarts & Hypebeast: Crazy Good Skate Jam -
Best Community Building Campaign
Awarding the campaign that’s been most effective in building or fostering community among customers or users.
Last Winner:Rapyd and Known - Hack the Galaxy -
Content Marketing Partner of the Year
Awarding the agency or publisher that has most consistently met or exceeded client goals through content marketing campaigns.
Last Winner:Foundry 360 part of DotDash Meredith -
Best Experiential Marketing Campaign
Awarding an experiential marketing campaign that has successfully achieved set goals via an in-person experience.
Last Winner:Netflix - The Queen’s Ball: A Bridgerton Experience -
Best Influencer-Generated Content
Awarding the most effective and creative use of influencer content to promote a product, brand or service.
Judges
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Sophie MiuraHEAD OF ECOMMERCE STRATEGY AND REVENUENEWS CORP AUSTRALIA
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Jessica LauriaHEAD OF BRAND MARKETINGGOPUFF
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Benjamin VendraminGLOBAL & US CHIEF CREATIVE & CONTENT OFFICERESSENCEMEDIACOM
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Ashlee PigaCHIEF EXECUTIVE OFFICERLOTUS DIGITAL
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Sree SreenivasanCO-FOUNDER & CEODIGIMENTORS
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Melissa WallaceCO-FOUNDER & CEOFIVEFOOTTWO MARKETING
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Chris PhillipsVP, BRANDED CONTENT SALES AND STRATEGYREALTOR.COM
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Jen SimondsVP, BRAND STRATEGY AND CONTENTNASDAQ
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Lauren MurphySVP, MARKETING & BRAND STRATEGYAPARTMENT THERAPY MEDIA
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Dmitrii OsipovskiiINTERACTIVE CREATIVE DIRECTORPPK
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Josh GoldenCHIEF MARKETING OFFICERQUAD
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Brittany FeinsonVICE PRESIDENT, COMMUNICATIONS & MARKETINGAARP FOUNDATION
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Sudha RanganathanDIRECTOR, PRODUCT MARKETINGLINKEDIN
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Lindsay TurnerDIRECTOR OF MARKETING & COMMUNICATIONSLADBIBLE GROUP
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Claire EngelsmanDIRECTOR, MARKETING STRATEGY & CAPABILITIESANHEUSER-BUSCH
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Mykella GannonMARKETING DIRECTORPURA VIDA
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Gabe GordonCEOREACH AGENCY
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Amy CotteleerPARTNER & CHIEF EXPERIENCE OFFICERDUNCAN CHANNON
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Lauren KaiserSENIOR DIRECTOR, B2B MARKETINGTHE NEW YORK TIMES
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Agatha EminaGENERAL MANAGERWILD FUSION LIMITED
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Meghan HurleyVICE PRESIDENT, GLOBAL BRAND MARKETINGCLAIRE'S
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Brad FarrellCHIEF MARKETING OFFICERBEEKMAN 1802
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Jason JahnEXECUTIVE DIRECTOR, MARKETING & COMMUNICATIONSHEARTS & SCIENCE
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Douglas BrundageFOUNDER & CEOKINGSLAND
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Kerry DoyleEVP, CARAT CONTENTCARAT USA
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Lexi NovakSENIOR DIRECTOR BRANDED CONTENTBDG
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Morgan BarclaySVP, STRATEGYQYOU MEDIA INC.
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Lauren GalloASSISTANT MANAGER, SOCIAL MEDIA MARKETINGSEPHORA
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Christy CrossSVP, HEAD OF GROWTHTRADE SCHOOL
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Yadira HarrisonCO-FOUNDERVERB
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Emily StutzmanCEO & CO-OWNERHAPPYLUCKY
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David VélezEXECUTIVE STRATEGY DIRECTORREMEZCLA
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Nina RuheDIGITAL CONTENT STRATEGISTEP+CO
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Nicolette SpencerSVP, HEAD OF INTEGRATED PRODUCTIONINNOCEAN USA
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Carlton LockettHEAD OF CREATIVE STRATEGYMY CODE
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Della MathewSVP, EXECUTIVE CREATIVE DIRECTOR22SQUARED
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Karen AdamSVP, MARKETING AND INNOVATIONTATA HARPER SKINCARE
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Rowan MarchingoHEAD OF CONTENTGPJ AUSTRALIA & NEW ZEALAND
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Jordan DeBorBUSINESS DEVELOPMENT EXECUTIVE, US CONTENT PARTNERSHIPSTHE INDEPENDENT
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Darren WongPRESIDENT, ACCOUNT SERVICESPCA
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday on your next campaign? Learn more about how you can integrate your brand into every aspect of the Digiday Content Marketing Awards by submitting your information.