Digiday Content Marketing Awards
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Over the years, the awards have honored industry-leading work from R/GA, Chipotle, Airbnb, Atlantic re: think and more.
To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry and past coverage of this program here.
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Key Dates
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Early Deadline: Dec 08, 2023$449 per entry
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Regular Deadline: Jan 19, 2024$599 per entry
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Last Chance Deadline: Mar 01, 2024$729 per entry
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Categories
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Best use of AI Generated Content
Awarding the most effective and creative use of AI generated content used to promote a product, brand or service.
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Best use of Shoppable Content
Awarding the most effective use of shoppable content used to promote a product, brand or service.
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Best Metaverse Campaign
Awarding the metaverse campaign that most successfully achieved set goals.
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Best Content Marketing Platform
Awarding a technology platform that has been successful in using mobile, video, data, analytics, social or visual storytelling to increase brand awareness and/or engagement.
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Best Product Launch Campaign
Awarding a content marketing campaign that has successfully generated buzz or increased awareness around the launch of a new product or publication.
Last Winner:Digiday Media and Hertz - Launch of Let's Go! -
Best Branded Content Series - B2B
Awarding an ongoing branded content series that has most successfully promoted a brand, product or service.
Last Winner:EY - Leadership in Action -
Best Branded Content Series - B2C
Awarding an ongoing branded content series that has most successfully promoted a brand, product or service.
Last Winner:Digitas & KitchenAid-Design Minded -
Best use of Data
Awarding a content strategy that, through the use of data, most successfully achieved set goals.
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Best use of Social
Awarding a social media strategy that has most successfully promoted a brand, product or service.
Last Winner:e.l.f. Beauty, Chipotle, Movers+Shakers, D1A -
Best use of Video
Awarding a video strategy that most successfully promoted a brand, product or service.
Last Winner:Merck - Uncovering TNBC: Stories of Resilience -
Best Advertising Partner
Awarding the agency that has most consistently met advertising goals on behalf of a brand.
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Best Real-Time Strategy
Awarding a real-time strategy on at least one or more digital platforms that most successfully generated leads or directly sold a product or service.
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Best use of Native Advertising/Sponsored Content
Awarding the use of native advertising or sponsored content that most successfully promoted a brand, product or service.
Last Winner:theSkimm - Virtual Holiday Village -
Best User-Generated Content
Awarding the most effective and creative use of user-generated content to promote a product, brand or service.
Last Winner:COPA90 X Pepsi -
Most Effective/Measurable Campaign
Awarding a campaign that has made the biggest tangible impact on business objectives.
Last Winner:e.l.f. Beauty, Chipotle, Movers+Shakers, D1A -
Best Interactive Content Piece or Series
Awarding an interactive content piece or series that has most successfully achieved set goals.
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Most Innovative use of Content
Awarding a format, unit or form of advertising that has most successfully promoted a brand, product or service.
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Best Branded Podcast
Awarding a podcast that has most successfully achieved set goals on behalf of a brand.
Last Winner:LEGO® and Velocity, ViacomCBS -
Best Branded Content Site - B2B
Awarding a B2B content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.
Last Winner:Attentive -
Best Branded Content Site - B2C
Awarding a B2C content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.
Last Winner:Google Shopping x PAPER – 21 of 21 Partnership -
Best Brand Publication
Awarding the print or digital publication that has most successfully promoted a brand, product or service.
Last Winner:Mahlab - transforming the water industry bible. -
Best Agency/Client Collaboration
Awarding the agency/client collaboration that has most successfully achieved set goals.
Last Winner:LADbible Group x Disney + x Publicis -
Best Brand/Influencer Collaboration
Awarding the brand/influencer collaboration that has most successfully achieved set goals.
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Best Multi-Channel Strategy
Awarding the content distribution strategy that has most successfully achieved set goals.
Last Winner:So Yummy and Walmart - 360º Social Commerce CampaignLast Winner:Anheuser-Busch - Reventón de Verano -
Best In-House Content/Brand Studio
Awarding the in-house studio that has been most successful in achieving set goals.
Last Winner:ViacomCBS Streaming - Candy Factory -
Best use of TikTok
Awarding a TikTok strategy that most successfully promoted a brand, product or service.
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Best Event
Awarding the virtual, hybrid and/or live event that most effectively promoted a brand, product or service.
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Best Campaign Pivot
Awarding the campaign that, following changes due to external factors, was able to successfully achieve set goals.
Last Winner:Barkley - Delta Faucet Real Life Showroom -
Best Community Building Campaign
Awarding the campaign that’s been most effective in building or fostering community among customers or users.
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Content Marketing Partner of the Year
Awarding the agency or publisher that has most consistently met or exceeded client goals through content marketing campaigns.
Last Winner:Manifest Agency -
Best Experiential Marketing Campaign
Awarding an experiential marketing campaign that has successfully achieved set goals via an in-person experience.
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Best Influencer-Generated Content
Awarding the most effective and creative use of influencer content to promote a product, brand or service.
Judges
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Gabe GordonCO-FOUNDERREACH AGENCY
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Morgan BarclayVP OF CREATOR MARKETINGQYOU MEDIA INC.
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Dmitrii OsipovskiiINTERACTIVE CREATIVE DIRECTORPPK
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Kerry DoyleEVP, CARAT CONTENTCARAT USA
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Lindsay TurnerDIRECTOR OF MARKETING & COMMUNICATIONSLADBIBLE GROUP
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Sudha RanganathanDIRECTOR, PRODUCT MARKETINGLINKEDIN
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Carolyn HadlockFOUNDER & PRESIDENTTHE BEAUTIFUL THINKERS PROJECT
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Ewelina AiossaCO-FOUNDERCLINICAL SKIN
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Aïda Moudachirou ReboisSVP, GLOBAL CHIEF MARKETING OFFICERMAC COSMETICS
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Stephanie FleischmanPRODUCT MARKETING MANAGER, GEOGOOGLE
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Jackie BernsteinSVP, CREATIVE, BDG STUDIOSBUSTLE DIGITAL GROUP
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Claire EngelsmanDIRECTOR, MARKETING CULTURE & CAPABILITIESANHEUSER-BUSCH
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Sophie MiuraHEAD OF COMMERCE STRATEGYNEWS CORP AUSTRALIA
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Michelle HorowitzCMOJANIE AND JACK
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Brittany FeinsonVICE PRESIDENT, COMMUNICATIONS & MARKETINGAARP FOUNDATION
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Whitney AlexanderSVP, SOCIAL STRATEGYEDELMAN
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Josh GoldenCHIEF MARKETING OFFICERQUAD
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Rich GuestSENIOR VICE PRESIDENT, BRAND AND DIGITAL MARKETINGIMAX
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Bari KomiteeVP, B2B MARKETINGTHE NEW YORK TIMES
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Sandro BelliniDIRECTOR OF MARKETING & INSIGHTSYAHOO
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Jessica LauriaHEAD OF BRAND MARKETINGGOPUFF
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Benjamin VendraminGLOBAL & US CHIEF CREATIVE & CONTENT OFFICERMEDIACOM
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Jen SimondsVP, BRAND STRATEGY AND CONTENTNASDAQ
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Mykella GannonMARKETING DIRECTORPURA VIDA
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Tanya KuleshSENIOR DIRECTOR OF DIGITAL MARKETING AND COMMERCETRU FRAGRANCE & BEAUTY
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Meghan HurleyGLOBAL VICE PRESIDENT, BRANDCLAIRE'S
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Eóin MacManusCREATIVE DIRECTORSTINK STUDIOS
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Agatha EminaGENERAL MANAGERWILD FUSION LIMITED
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Brad FarrellCMOBEEKMAN 1802
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Douglas BrundageFOUNDER & CEOKINGSLAND
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Ashlee PigaCHIEF EXECUTIVE OFFICERLOTUS DIGITAL
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Jennifer Kroog RosenbergVICE PRESIDENT, MARKETING COMMUNICATIONSTHE HONEST COMPANY
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Mark WaughCHIEF CONTENT OFFICERPUBLICIS CONTENT
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Lauren MurphySVP, MARKETING & BRAND STRATEGYAPARTMENT THERAPY MEDIA
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Sree SreenivasanCO-FOUNDER & CEODIGIMENTORS
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Melissa WallaceCO-FOUNDER & CEOFIVEFOOTTWO MARKETING
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Maya WassermanDIRECTOR OF MARKETING –TELEVISION AND VIDEO & SOUNDSONY ELECTRONICS
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Zeena KodaHEAD OF GLOBAL DIGITAL COMMUNITY MARKETING2K
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Aditi RajvanshiDIRECTOR OF STRATEGY, FOUNDERPORTAL A, BREWING AWESOME
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Lina RenzinaMEDIA PARTNERSHIPS LEAD, LIFESTYLE AND EDUCATIONTIKTOK
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Alex SabourCREATIVE DIRECTORANTHILL AGENCY
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Chris PhillipsVP, BRANDED CONTENT SALES AND STRATEGYREALTOR.COM
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday on your next campaign? Learn more about how you can integrate your brand into every aspect of the Digiday Content Marketing Awards by submitting your information.