Digiday Content Marketing Awards
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Over the years, the awards have honored industry-leading work from R/GA, Chipotle, Airbnb, Atlantic re: think and more.
To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry and past coverage of this program here.
Submit your entries nowKey Dates
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Early Deadline: Dec 06, 2024$499 per entry
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Regular Deadline: Jan 17, 2025$599 per entry
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Last Chance Deadline: Feb 28, 2025$729 per entry
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Sign up to receive reminders about deadlines, tips on entering, recommendations on categories and more.
Categories
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Best Multi-Platform Video Campaign
Awarding the ad campaign integrated across two or more video-supported channels that has most successfully achieved set goals.
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Best Use of Brand and Performance Marketing
Awarding the marketing campaign that has most successfully struck a balance between building brand awareness and driving measurable performance outcomes.
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Most Innovative Content Marketer
Awarding the individual who has demonstrated the most outstanding leadership and innovation in content marketing, driving significant results for their brand or clients.
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Most Innovative Creative Director
Awarding the creative director whose vision and execution in content marketing have most effectively elevated the brand's storytelling and engagement.
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Most Innovative Marketing Team
Awarding the team that has demonstrated excellence in aligning content marketing with broader marketing and business strategies, creating cohesive, multi-channel campaigns that delivered outstanding results.
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Advertising Agency of the Year
Awarding the agency that has most consistently met advertising goals on behalf of a brand.
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Brand Publication of the Year
Awarding the print or digital publication that has most successfully promoted a brand, product or service.
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Content Marketing Partner of the Year
Awarding the agency or publisher that has most consistently met or exceeded client goals through content marketing campaigns.
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Best In-House Content/Brand Studio
Awarding the in-house studio that has been most successful in achieving set goals.
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Best Content Marketing Platform
Awarding the best content marketing software for content creation, management, distribution and beyond.
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Best Use of Short Form Video
Awarding a short form video strategy that most successfully promoted a brand, product or service.
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Best Use of Long Form Video
Awarding a long form video strategy that most successfully promoted a brand, product or service.
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Best Use of Live Video
Awarding a live video strategy that most successfully promoted a brand, product or service.
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Best Use of Data
Awarding a content strategy that, through the use of data, most successfully achieved set goals.
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Best Use of Social
Awarding a social media strategy that has most successfully promoted a brand, product or service.
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Best Use of TikTok
Awarding a TikTok strategy that most successfully promoted a brand, product or service.
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Best Brand/Influencer Collaboration
Awarding the brand/influencer collaboration that has most successfully achieved set goals.
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Best Use of Influencer Marketing
Awarding the influencer marketing strategy that has most effectively promoted a product, brand or service.
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Best Use of Shoppable Content
Awarding the most effective use of shoppable content used to promote a product, brand or service.
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Best Use of AI Generated Content
Awarding the most effective and creative use of AI generated content used to promote a product, brand or service.
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Best Branded Podcast
Awarding a podcast that has most successfully achieved set goals on behalf of a brand.
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Best Interactive Content Piece or Series
Awarding an interactive content piece or series that has most successfully achieved set goals.
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Best Branded Content Series - B2B
Awarding an ongoing branded content series that has most successfully promoted a brand, product or service.
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Best Branded Content Series - B2C
Awarding an ongoing branded content series that has most successfully promoted a brand, product or service.
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Most Innovative Use of Content
Awarding a format, unit or form of advertising that has most successfully promoted a brand, product or service.
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Best Use of Native Advertising/Sponsored Content
Awarding the use of native advertising or sponsored content that most successfully promoted a brand, product or service.
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Best Branded Content Site - B2B
Awarding a B2C content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.
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Best Personalization Strategy
Awarding a campaign that have effectively tailored content to individual user preferences and behaviors, creating a highly personalized experience.
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Best Multi-Channel Strategy
Awarding the content distribution strategy that has most successfully achieved set goals.
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Best Agency/Client Collaboration
Awarding the agency/client collaboration that has most successfully achieved set goals.
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Best Event
Awarding the virtual, hybrid and/or live event that most effectively promoted a brand, product or service.
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Best Experiential Marketing Campaign
Awarding an experiential marketing campaign that has successfully achieved set goals via an in-person experience.
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Most Effective/Measurable Campaign
Awarding a campaign that has made the biggest tangible impact on business objectives.
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Best Product Launch Campaign
Awarding a content marketing campaign that has successfully generated buzz or increased awareness around the launch of a new product or publication.
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Best Community Building Campaign
Awarding the campaign that’s been most effective in building or fostering community among customers or users.
Judges
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Alina BennyHEAD OF CONTENTAURA -
Tim HarkinsEXECUTIVE CREATIVE DIRECTORHOOK -
Sophie MiuraHEAD OF ECOMMERCE STRATEGY AND REVENUENEWS CORP AUSTRALIA -
Jessica LauriaHEAD OF BRAND MARKETINGGOPUFF -
Benjamin VendraminGLOBAL & US CHIEF CREATIVE & CONTENT OFFICERESSENCEMEDIACOM -
Ashlee PigaCHIEF EXECUTIVE OFFICERNOBLESTREAM MARKETING -
Sree SreenivasanCO-FOUNDER & CEODIGIMENTORS -
Melissa WallaceCO-FOUNDER & CEOFIVEFOOTTWO MARKETING -
Chris PhillipsVP, BRANDED CONTENT SALES AND STRATEGYREALTOR.COM -
Jen SimondsVP, BRAND STRATEGY AND CONTENTNASDAQ -
Lauren MurphySVP, MARKETING & BRAND STRATEGYAPARTMENT THERAPY MEDIA -
Dmitrii OsipovskiiINTERACTIVE CREATIVE DIRECTORPPK -
Josh GoldenCHIEF MARKETING OFFICERQUAD -
Brittany FeinsonVICE PRESIDENT, COMMUNICATIONS & MARKETINGAARP FOUNDATION -
Sudha RanganathanDIRECTOR, PRODUCT MARKETINGLINKEDIN -
Lindsay TurnerDIRECTOR OF MARKETING & COMMUNICATIONSLADBIBLE GROUP -
Claire EngelsmanDIRECTOR, MARKETING STRATEGY & CAPABILITIESANHEUSER-BUSCH -
Mykella GannonMARKETING DIRECTORPURA VIDA -
Gabe GordonCEOREACH AGENCY -
Amy CotteleerPARTNER & CHIEF EXPERIENCE OFFICERDUNCAN CHANNON -
Lauren KaiserSENIOR DIRECTOR, B2B MARKETINGTHE NEW YORK TIMES -
Agatha EminaGENERAL MANAGERWILD FUSION LIMITED -
Meghan HurleyVICE PRESIDENT, GLOBAL BRAND MARKETINGCLAIRE'S -
Brad FarrellCHIEF MARKETING OFFICERBEEKMAN 1802 -
Jason JahnEXECUTIVE DIRECTOR, MARKETING & COMMUNICATIONSHEARTS & SCIENCE -
Douglas BrundageFOUNDER & CEOKINGSLAND -
Kerry DoyleEVP, CARAT CONTENTCARAT USA -
Lexi NovakVP CREATIVE DIRECTORBETCHES -
Morgan BarclaySVP, STRATEGYQYOU MEDIA INC. -
Lauren GalloASSISTANT MANAGER, SOCIAL MEDIA MARKETINGSEPHORA -
Christy CrossSVP, HEAD OF GROWTHTRADE SCHOOL -
Yadira HarrisonCO-FOUNDERVERB -
Emily StutzmanCEO & CO-OWNERHAPPYLUCKY -
David VélezEXECUTIVE STRATEGY DIRECTORREMEZCLA -
Nina RuheDIGITAL CONTENT STRATEGISTEP+CO -
Nicolette SpencerSVP, HEAD OF INTEGRATED PRODUCTIONINNOCEAN USA -
Carlton LockettHEAD OF CREATIVE STRATEGYMY CODE -
Della MathewSVP, EXECUTIVE CREATIVE DIRECTOR22SQUARED -
Karen AdamSVP, MARKETING AND INNOVATIONTATA HARPER SKINCARE -
Rowan MarchingoHEAD OF CONTENTGPJ AUSTRALIA & NEW ZEALAND -
Jordan DeBorBUSINESS DEVELOPMENT EXECUTIVE, US CONTENT PARTNERSHIPSTHE INDEPENDENT -
Darren WongPRESIDENT, ACCOUNT SERVICESPCA
Past Winners
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday on your next campaign? Learn more about how you can integrate your brand into every aspect of the Digiday Content Marketing Awards by submitting your information.