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As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
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How native advertising amplifies content among B2B advertisers’ target audiences
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Advertisers are overlooking post-campaign analytics — but they’re the key to B2B success
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The data bridge: Linking offline and online data for comprehensive B2B targeting
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Not just quizzes: News is gaining on Facebook, too
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ModCloth’s new star models: ModCloth’s own employees
Marketing
Confessions of a social media strategist