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Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
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Julia Tabisz
Deputy Managing Editor
Julia Tabisz
Deputy Managing Editor
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Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential
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Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue?
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Digiday+ Research: How do other retail media platforms measure up to Amazon?
Digiday @ Cannes
Digiday+ Research: Cannes attendance is expected to increase, with attendees in it for meetings and making deals
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Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
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Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues
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Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands
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Digiday+ Research: How advertisers are approaching spend in the upfront market
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Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
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Digiday+ Research: Publishers take their focus off events as revenue dips
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Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
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Digiday+ Research: Publishers turn their focus away from subscriptions
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Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
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