Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

Member Exclusive

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Member Exclusive

Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends
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Research Briefing: Marketers are set to increase their upfront spending this year
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Research Briefing: Still images receive more attention than Reels on Instagram
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CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
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CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Research Briefing: Frequency capping matters most on streaming platforms
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CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
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Research Briefing: YouTube commands marketing spend on ad-supported streaming services
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Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
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Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
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Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

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