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Catherine Wolf
Research Editor
Catherine Wolf
Research Editor
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CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
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CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
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CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube
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Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics
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Research Briefing: Amazon faces retail media competition from Walmart and Target
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Research Briefing: Amazon is having a busy week at Cannes
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Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes
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Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities
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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
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Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends
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Research Briefing: Marketers are set to increase their upfront spending this year
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Research Briefing: Still images receive more attention than Reels on Instagram
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