Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

Member Exclusive

Research Briefing: Amazon is having a busy week at Cannes
Member Exclusive

Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes
Member Exclusive

Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
Member Exclusive

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities
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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
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Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends
Member Exclusive

Research Briefing: Marketers are set to increase their upfront spending this year
Member Exclusive

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
Member Exclusive

Research Briefing: Still images receive more attention than Reels on Instagram
Member Exclusive

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
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Research Briefing: Frequency capping matters most on streaming platforms
Member Exclusive

CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Member Exclusive

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

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