Amit is the founder and CEO of Taykey, an advertising platform for the right now. Taykey buys media across different platforms based on what is topical for a target audience in the moment. As the CEO, Amit leads product, business strategy, execution and development of the company. Taykey is backed by Sequoia Capital, SoftBank and CP Lantern. Previously, Amit served in an elite military unit of the Israeli Defense Ministry, researching and developing innovative technologies. Prior to that, at the age of 17, Amit founded WittySearch, an award wining search engine. Amit attended college while studying in high-school and graduated with an Computer Science degree from The Open University of Israel. Taykey was named one of Israel's "Top 10 Most Promising Companies" and Amit was named one of Israel's "Top 30 under 30".