Consumers may have tuned out banner ads and 300×250 sidebar units, but they’re laser-focused on carefully curated image embeds from their favorite publishers. Editorial teams are working overtime to create and curate quality images to accompany their text posts.
The problem for advertisers and editors alike? How to capture the eyes that have slipped away from display advertising without compromising all that hard work. In-Image advertising might be the answer.
Check out The Express Guide to In-Image Ads to learn how publishers can monetize the views they’ve gathered, how machine learning works to prevent embarrassing mismatches between images and ads, and how editorial teams can be walked through the transition.
More from Digiday
After The Trade Desk’s audit row, rivals rush to pitch features and transparency chops
Nexxen’s launching new AI features. Amazon’s broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Agency trading desks never really went away. Horizon Media wants to prove they grew up.
High stakes, big budgets: How brands are navigating a massive sports year
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.