Join us Sept. 14-16 in Miami to connect with top publishing leaders
Consumers may have tuned out banner ads and 300×250 sidebar units, but they’re laser-focused on carefully curated image embeds from their favorite publishers. Editorial teams are working overtime to create and curate quality images to accompany their text posts.
The problem for advertisers and editors alike? How to capture the eyes that have slipped away from display advertising without compromising all that hard work. In-Image advertising might be the answer.
Check out The Express Guide to In-Image Ads to learn how publishers can monetize the views they’ve gathered, how machine learning works to prevent embarrassing mismatches between images and ads, and how editorial teams can be walked through the transition.
More from Digiday
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where things stand today rather than money already booked over a full year.
The Telegraph’s next podcast play: video, events and paid memberships
The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships.
Target’s new beauty selection has almost no Black-owned brands
Of the 90 brands listed as part of the new beauty assortment, Modern Retail could only identify two with Black owners or founders.