Consumers may have tuned out banner ads and 300×250 sidebar units, but they’re laser-focused on carefully curated image embeds from their favorite publishers. Editorial teams are working overtime to create and curate quality images to accompany their text posts.
The problem for advertisers and editors alike? How to capture the eyes that have slipped away from display advertising without compromising all that hard work. In-Image advertising might be the answer.
Check out The Express Guide to In-Image Ads to learn how publishers can monetize the views they’ve gathered, how machine learning works to prevent embarrassing mismatches between images and ads, and how editorial teams can be walked through the transition.
More from Digiday
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
Ad Tech Briefing: Q2’s Big Tech earnings, small-scale concessions, and frustrated dealmakers
PE eagerly looms, but despite appetite, stats show dealmaking is flat.
Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus
Agencies want more control over the pipes of programmatic advertising. Stagwell’s Curate is the latest example.