Pageviews are the simplest way of measuring traffic but useless when it comes to brand advertising.
- On ad pricing, Condé Nast bows to the reality of digital
- Snapchat charging brands for video ads viewed less than a second, according to buyers
- How The New York Times gets a 70 percent open rate on its newsletters
- As luxury goes digital, ‘diffusion’ brands become obsolete
- The traffic LinkedIn drives to publishers has dropped 44 percent this year