Greater Good Awards

It’s never been more important for companies to stand for something more than their bottom line. From racial equality to the environment to social justice, many businesses are focused on having a positive impact on the world and we’re recognizing those companies and their work.

The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will showcase the work being done around social causes, its impact and ultimately those working toward the greater good. In the spirit of contributing to the greater good, Digiday Media will be donating a portion of entry profits to Sandy Hook Promise, a foundation whose mission is to educate and empower youth and adults to prevent violence in schools, homes and communities.

Planning to submit this year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

Sign up below for deadline reminders where you’ll be the first notified.

Key Dates

  • Early Deadline: May 25, 2023
    $399 per entry
  • Regular Deadline: Jul 06, 2023
    $549 per entry
  • Last Chance Deadline: Aug 17, 2023
    $599 per entry

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Categories

  • Anti-Violence

    Awarding a campaign or initiative that focuses on keeping communities safe.

  • Local Community Betterment

    Awarding a campaign or initiative that gives back to the community by advocating for change in social, economic, environmental, and cultural policies/practices.

  • Water

    Awarding a campaign or initiative focused on water conservation, sustainability, and/or accessibility.

    Last Winner:
    ZenWTR
  • Animal Welfare

    Awarding a campaign or initiative centered around animals and/or wildlife in need.

  • Public Health

    Awarding a campaign or initiative that promotes the science and art of preventing disease, prolonging life and promoting health.

    Last Winner:
    Critical Mass
  • World Hunger

    Awarding a campaign or initiative focused on providing people with access to food.

    Last Winner:
    Corteva Agriscience
  • Mental Health

    Awarding a campaign or initiative which promotes the importance of emotional and psychological wellbeing.

    Last Winner:
    Harry's
  • Social Justice

    Awarding a campaign or initiative that seeks to address the present social inequalities and promote equal rights, opportunity and treatment.

    Last Winner:
    Ally
  • Racial Equality

    Awarding a campaign or initiative that has helped combat systemic discrimination based on race.

  • Gender Equality

    Awarding a campaign or initiative that encourages and fights for equal rights for all genders.

  • LGBTQ+

    Awarding a campaign or initiative fighting against discrimination based on sexual orientation or gender identity.

  • Children

    Awarding a campaign or initiative that advances the safety, health and wellbeing of children.

  • Environment

    Awarding a campaign or initiative executed to promote, protect, and preserve our environment.

  • Sustainability

    Awarding a campaign or initiative that is delivering the most sustainable, green solutions.

    Last Winner:
    Aveda
  • Emergency Aid

    Awarding a campaign or initiative that provides relief and resources to communities affected by hardship and/or tragedy.

  • Arts and Culture

    Awarding a campaign or initiative designed to preserve fine arts and culture.

    Last Winner:
    WeTransfer
  • Education

    Awarding a campaign or initiative that supports learning inside and/or outside of the classroom.

Judges

  • Ketan Desai
    CHIEF TEA EDUCATOR AND CHIEF SUSTAINABILITY OFFICER
    VAHDAM INDIA
  • Bradley Bewkes
    DIRECTOR OF BUSINESS DEVELOPMENT
    IDEALIST
  • Rebecca van Bergen
    FOUNDER AND EXECUTIVE DIRECTOR
    NEST
  • Liz Grabek
    SVP CONSUMER STRATEGY
    PERISCOPE
  • Liz Harrison
    CREATIVE DIRECTOR
    SAATCHI & SAATCHI
  • Cathy Butler
    CEO
    ORGANIC
  • Jean-Louis Warnholz
    CO-FOUNDER AND CEO
    FUTURE™
  • Erin Dunne
    FOUNDER & CEO
    GAIA STRATEGIES
  • Ari Fox
    SENIOR DIRECTOR, ECONOMIC DEVELOPMENT PROGRAMS
    AUDIBLE, GLOBAL CENTER FOR URBAN DEVELOPMENT
  • Jennifer Q. Chen
    CO-FOUNDER
    GIVOLOGY
  • Jocelyn Walters
    DIRECTOR
    NEXT STREET
  • Fahad Khawaja
    FOUNDER & CEO
    HUE
  • David Angelo
    FOUNDER
    TODAY, I’M BRAVE
  • Brittany Feinson
    VICE PRESIDENT, COMMUNICATIONS & MARKETING
    AARP FOUNDATION
  • Mary Whitlock
    VICE PRESIDENT
    SMALL GIRLS PR
  • Kristin Srour
    ASSOCIATE DIRECTOR
    IU CENTER FOR GLOBAL HEALTH
  • Katina Boutis
    DIRECTOR OF SUSTAINABILITY
    EVERLANE
  • Lorraine Dallmeier
    OWNER & CEO
    FORMULA BOTANICA
  • Jan Vertefeuille
    SENIOR ADVISOR FOR ADVOCACY
    WORLD WILDLIFE FUND

Past Winners

  • 360i
  • ART SY
  • Newark Working Kitchens
  • VidMob

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.