Greater Good Awards
It’s never been more important for companies to stand for something more than their bottom line. From racial equality to the environment to social justice, many businesses are focused on having a positive impact on the world and we’re recognizing those companies and their work.
The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will showcase the work being done around social causes, its impact and ultimately those working toward the greater good. In the spirit of contributing to the greater good, Digiday Media will be donating a portion of entry profits to Sandy Hook Promise, a foundation whose mission is to educate and empower youth and adults to prevent violence in schools, homes and communities.
Planning to submit this year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.
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Key Dates
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Early Deadline: May 25, 2023$399 per entry
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Regular Deadline: Jul 06, 2023$549 per entry
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Last Chance Deadline: Aug 17, 2023$599 per entry
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Categories
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Anti-Violence
Awarding a campaign or initiative that focuses on keeping communities safe.
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Local Community Betterment
Awarding a campaign or initiative that gives back to the community by advocating for change in social, economic, environmental, and cultural policies/practices.
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Water
Awarding a campaign or initiative focused on water conservation, sustainability, and/or accessibility.
Last Winner:ZenWTR -
Animal Welfare
Awarding a campaign or initiative centered around animals and/or wildlife in need.
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Public Health
Awarding a campaign or initiative that promotes the science and art of preventing disease, prolonging life and promoting health.
Last Winner:Critical Mass -
World Hunger
Awarding a campaign or initiative focused on providing people with access to food.
Last Winner:Corteva Agriscience -
Mental Health
Awarding a campaign or initiative which promotes the importance of emotional and psychological wellbeing.
Last Winner:Harry's -
Social Justice
Awarding a campaign or initiative that seeks to address the present social inequalities and promote equal rights, opportunity and treatment.
Last Winner:Ally -
Racial Equality
Awarding a campaign or initiative that has helped combat systemic discrimination based on race.
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Gender Equality
Awarding a campaign or initiative that encourages and fights for equal rights for all genders.
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LGBTQ+
Awarding a campaign or initiative fighting against discrimination based on sexual orientation or gender identity.
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Children
Awarding a campaign or initiative that advances the safety, health and wellbeing of children.
Last Winner:Epsilon’s Partnership with FIA -
Environment
Awarding a campaign or initiative executed to promote, protect, and preserve our environment.
Last Winner:OpenX Technologies, Inc. -
Sustainability
Awarding a campaign or initiative that is delivering the most sustainable, green solutions.
Last Winner:Aveda -
Emergency Aid
Awarding a campaign or initiative that provides relief and resources to communities affected by hardship and/or tragedy.
Last Winner:On/Go by Intrivo - On/Go for Good -
Arts and Culture
Awarding a campaign or initiative designed to preserve fine arts and culture.
Last Winner:WeTransfer -
Education
Awarding a campaign or initiative that supports learning inside and/or outside of the classroom.
Last Winner:Financial Times, Infosys, and WONGDOODY
Judges
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Ketan DesaiCHIEF TEA EDUCATOR AND CHIEF SUSTAINABILITY OFFICERVAHDAM INDIA -
Bradley BewkesDIRECTOR OF BUSINESS DEVELOPMENTIDEALIST -
Rebecca van BergenFOUNDER AND EXECUTIVE DIRECTORNEST -
Liz GrabekSVP CONSUMER STRATEGYPERISCOPE -
Liz HarrisonCREATIVE DIRECTORSAATCHI & SAATCHI -
Cathy ButlerCEOORGANIC -
Jean-Louis WarnholzCO-FOUNDER AND CEOFUTURE™ -
Erin DunneFOUNDER & CEOGAIA STRATEGIES -
Ari FoxSENIOR DIRECTOR, ECONOMIC DEVELOPMENT PROGRAMSAUDIBLE, GLOBAL CENTER FOR URBAN DEVELOPMENT -
Jennifer Q. ChenCO-FOUNDERGIVOLOGY -
Jocelyn WaltersDIRECTORNEXT STREET -
Fahad KhawajaFOUNDER & CEOHUE -
David AngeloFOUNDERTODAY, I’M BRAVE -
Brittany FeinsonVICE PRESIDENT, COMMUNICATIONS & MARKETINGAARP FOUNDATION -
Mary WhitlockVICE PRESIDENTSMALL GIRLS PR -
Kristin SrourASSOCIATE DIRECTORIU CENTER FOR GLOBAL HEALTH -
Katina BoutisDIRECTOR OF SUSTAINABILITYEVERLANE -
Lorraine DallmeierOWNER & CEOFORMULA BOTANICA -
Jan VertefeuilleSENIOR ADVISOR FOR ADVOCACYWORLD WILDLIFE FUND
Past Winners
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday Media on your next campaign? Learn more about how you can integrate your brand into every aspect of the Greater Good Awards by submitting your information.