Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
Why advertising industry professionals are considering becoming creators
Media
Marketing
Media Buying
Future of TV
EspaƱol
Special Projects
Digiday+ Research
WTF Series
Newsletters
Lisa Lacy
Lisa Lacy
Social Fragmentation
When social media platforms start to look alike, the key differentiator is in their roots
Social Fragmentation
Inside the cost of social fragmentation