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CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
SECURE YOUR SEAT
Julia Tabisz
Deputy Managing Editor
Julia Tabisz
Deputy Managing Editor
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Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
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Digiday+ Research: Publishers take their focus off events as revenue dips
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Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
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Digiday+ Research: Publishers turn their focus away from subscriptions
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Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
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Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
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Digiday+ Research: Publishers sort out their revenue priorities for the year, with direct-sold ads leading the way
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Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
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Digiday+ Research deep dive: Brands are still on Facebook, but they’re spending a lot more on Instagram
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Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
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Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
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Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content
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Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?
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