Last chance:
Secure your pass for the Digiday Media Buying Summit | Oct. 15-17
Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
Last chance:
Secure your pass for the Digiday Media Buying Summit | Oct. 15-17
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
Microsoft looks set to shutter its retail media business
Media
Marketing
Media Buying
Future of TV
EspaƱol
Special Projects
Digiday+ Research
WTF Series
Newsletters
Edward Kim
Edward Kim
Media
Why John Oliver sells native advertising short
Marketing
Click-through rate is a horrible metric, but engaged time is just as bad